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Onalytica – An Evaluation Of Brand-Influencer Partnerships
Onalytica recently published a market research report An Evaluation of Brand-Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. In the report they surveyed 500 influencers & marketers to gain an understanding from both sides on their motivations, challenges and goals. This is the largest Influencer Marketing Research Report of its kind for marketers focusing on B2B Marketing or B2C Organic influencer programs seeking to drive influence around a specific thought leadership topic or issue.
brand  influencer  business  marketing  human  networks  market  research  report  social  capital  Media 
7 days ago by briansolis
Book Review: ‘Sapiens: A Brief History of Humankind’ by Yuval Noah Harari - WSJ
“Sapiens” reminded me occasionally of a discussions on Reddit, where users sound off about supposed iron laws of history. This book is what these Reddit threads would be like if they were written not by adolescent autodidacts but by learned academics with impish senses of humor.
book  history  entertainment  pop  human  evolution 
7 days ago by soobrosa

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