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Hulu Insight: Hammering Away on TV Attribution | MediaVillage
Bottom line, television commercials on big screens embedded in premium content are marketing's sure bet, all across the marketing funnel.  So to our colleagues and partners at the participating Thor media companies, we're with you on this journey.  As measurement capabilities evolve and expand we'll keep wielding our hammer right along with you.
tv_futureof  attribution  tv  hulu 
23 days ago by JohnDrake
More teens watch YouTube than cable TV, though Netflix rules the day
Netflix is the preferred video service among teenagers, with 37% naming it their favorite destination for video consumption in 2017, according to Piper Jaffray’s “Semi-Annual Taking Stock with Teens Survey.”

While Netflix has maintained its status as top dog since 2015, the survey also showed that YouTube has overtaken cable TV as the second favorite video destination of choice with teenagers. In 2015, cable was preferred by 26% of teens, with YouTube at 22%. But the tables have now turned, and then some. In the most recent survey, 29% of teens flock to YouTube against just 22% who prefer cable.
teens  audiences  streaming  video  Netflix  YouTube  social  media  demographics  cable  TV  Hulu  survey 
25 days ago by russrunner
JustWatch - Streaming Search Engine for movies and tv shows
Welcome to JustWatch US

We are glad you're here! On JustWatch you can easily find out where to watch your favorite movies & TV shows in the United States.
JustWatch is easy and effective: Choose your favorite streaming providers and see what’s new on Netflix and Co.
Filter by genre and release year to find the perfect movie to stream tonight. Search for a specific movie or TV show to find out where to watch it legally online.

Streaming market in the USA

The US is the most developed SVOD (streaming video on demand) market in the world right now. With more than 200 million digital video viewers, the US dictates the streaming trends all over the world.
2 in 5 households own a SVOD subscription and more than 1 in 10 subscribe to at least two providers. The average American watched approx. 1 hour and 18 minutes of streamed video per day in 2014. The time had increased with 18 minutes than in the previous year.

Most popular SVOD providers in the USA

The top 3 SVOD providers based on the number of subscribers are: Netflix with 36 million users, Amazon Prime Instant Video with approx. 20 million users and Hulu with 5 million users.

Recent development

HBO just launched its own streaming service: HBO Now. The service is now one the most important SVOD providers in the States along with Netflix, Amazon Instant Prime Video and Hulu.

Video streaming trend in the USA - cord cutting

Rising cable bills in the USA (around $100/month at the moment) along with the SVOD providers expanding their libraries had lead to a new trend: cord-cutting.
Cutting the cord and subscribing to 3 SVOD providers (which is more than enough to cover all the shows you want to watch) can save you up to $500 per year.
video  movies  amazon  streaming  netflix  hulu  google  apple  tv  videos  search  vudu  find 
5 weeks ago by abeckstrom
YouTube Grows Up: Inside the Plan to Take on Netflix and Hulu | Hollywood Reporter
YouTube content head Susanne Daniels and CEO Susan Wojcicki on company's strategy for original programming to take on streaming video giants
youtube  netflix  hulu  streaming 
9 weeks ago by jorgebarba
‘The Handmaid’s Tale’ wins Hulu its first Emmy Awards, including Best Drama | TechCrunch
The show had already won three Creative Arts Emmys, but tonight’s wins are bringing Hulu its first Primetime Emmys. This also marks the first time a streaming series has won the Emmy for Best Drama.
In case it wasn’t clear: The Handmaid’s Tale is really good and you should watch it. Backstage, Miller praised Hulu for its bravery, and he said that since the service is relatively new to the world of hourlong dramas, “There’s nothing old hat about making drama at Hulu, and that enthusiasm was really wonderful and really shows in the show.”
tv  trends  hulu  streaming  video 
11 weeks ago by dancall
Hulu to Spend $2.5 Billion on Content in 2017 | Variety
On a per-subscriber basis, Hulu’s spending may be far outstripping Netflix. Hulu last disclosed that it had reached 12 million subscribers in May 2016; if that hasn’t grown substantially since then, that means Hulu is spending north of $200 per sub annually on content compared with Netflix at around $60 per sub.
Hulu  Netflix  originals  content  digital 
12 weeks ago by gugelproductions
Any idea when Hulu Live is coming to Roku? PS4? : Hulu
Upvoted: I was all ready to ditch SlingTV while signing up for Hulu this weekend when I saw they had their own live streaming tv. However, I did notice that the Roku wasn't an available platform. Does anyone know about when it might be included? Or even the PS4? via /r/Hulu
ifttt  reddit  Hulu 
september 2017 by lepht

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