hardware   216526

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Sennheiser MD-421
Mikrofon-Klassiker. Zwischen dem SM58 und dem Neumann KMS 105.
mikrofon  podcasting  hardware 
16 hours ago by sr_rolando
Here’s Why Juicero’s Press is So Expensive – Bolt Blog
Hand squeezing vs $600 machine.

Last week Bloomberg published an article exposing how easy it is to “hack” Juicero’s produce packs by squeezing them with your hands, deeming the $699 (now $399) WiFi-connected juice press completely unnecessary. Nearly overnight, Juicero has become the posterchild for Silicon Valley excess.
hardware  electronics  design 
22 hours ago by micktwomey
Here’s Why Juicero’s Press is So Expensive – Bolt Blog
Juicero raised nearly $120M from well-known investors before shipping a single unit. The team spent over two years building an incredibly complex product and the ecosystem to support it. Aside from the flagship juice press, Juicero built relationships with farmers, co-packing/food-processing facilities, complex custom packaging, beautifully designed mobile/web applications, and a subscription delivery service. But they did all this work without the basic proof that this business made sense to consumers.
Constraints during the earliest stages of a hardware company’s life force founders to carefully allocate resources to find creative solutions. I hope this post serves as a lesson to other hardware startups that spending tens of millions of dollars on product development prior to shipping a single unit is a goal that’s not worth striving for.
hardware  new-companies  fail  funny 
yesterday by dancall
Here’s Why Juicero’s Press is So Expensive – Bolt Blog
Our usual advice to hardware founders is to focus on getting a product to market to test the core assumptions on actual target customers, and then iterate. Instead, Juicero spent $120M over two years to build a complex supply chain and perfectly engineered product that is too expensive for their target demographic.

Imagine a world where Juicero raised only $10M and built a product subject to significant constraints. Maybe the Press wouldn’t be so perfectly engineered but it might have a fewer features and cost a fraction of the original $699. Or maybe with a more iterative approach, they would have quickly found that customers vary greatly in their juice consumption patterns, and would have chosen a per-pack pricing model rather than one-size-fits-all $35/week subscription. Suddenly Juicero is incredibly compelling as a product offering, at least to this consumer.
juicero  design  electronics  hardware  products  startups  engineering  teardowns 
yesterday by jm

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