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Danone links illustrated yogurt packaging to Spotify playlists | Mobile Marketer
Packaging (1) - Danone is putting Spotify playlists on Yogurt packaging
Danone is the latest FMCG company to provide playlists, with its Light & Free yogurts offering 4 playlists triggered by QR codes on packaging which is being designed by 4 independent artists. Each of the playlists is being curated by the artists, for example the illustrator Neil Stevens.
spotify  generalmills 
23 days ago by neilperkin

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