from:warc   10

Indian court orders sites to delete users' PepsiCo posts
PepsiCo India has secured an interim order from the Delhi High Court, requiring social media platforms in the country, including Facebook, Twitter, and YouTube, to delete thousands of posts and videos that suggest the company’s popular Kurkure corn puff brand contains plastic.

Rumours that Kurkure is combustible because it contains plastic have been circulating on the internet for about a decade, which forced PepsiCo into a damage-limitation exercise that led ultimately to a petition to the High Court.
According to Indian news portal MediaNama, this is the first reported instance of a private company being able to get social media platforms “to take down content at this scale in India”.

It is estimated that the number of posts involved — which stretch back years — include 20,244 Facebook posts, 3,412 Facebook links, 242 YouTube videos, six Instagram links and 562 tweets.
from:Warc  PepsiCo  censorship  SocialMedia  geo:India 
july 2018 by owenblacker
USAA helps drive agency diversity at Publicis Groupe
“What we’ve been able to achieve through our first three quarters [of the USAA partnership] is 71% of all new hires have come from those diverse communities,” [said Renetta McCann, Chief Talent Officer at Leo Burnett/US, a Publicis Groupe agency].

That performance, she said, refutes “one of the things I've heard for the life of my career in advertising” – namely, the near impossibility of achieving true diversity in the agency business.

“I think that 71% says maybe that’s not true. We do have qualified people from diverse communities who are in our candidate pools.”

Of that 71%, McCann reported that 60% are female. “Of our female hires, about a third of them have been from ethnic minorities; for our male hires, nearly half have been from ethnic minorities,” she added.

“Across the spectrum, 40% have come from ethnic minorities – African-American, Hispanic, Asian [as well as] those people who may be multi-racial, or Pacific Islander, or who classify themselves as others.”

Looking beyond recruitment, USAA also set a retention goal of 70% for its diverse hires. To date, that figure is checking in at 91%, according to McCann.
from:Warc  diversity  advertising  RenettaMcCann 
january 2018 by owenblacker
Facebook blocks ads that exclude by race
Facebook has announced that it will temporarily stop advertisers from excluding ethnic or racial groups when they buy ads on the social network.

In addition to suspending its “multicultural affinity marketing” feature, Facebook will conduct an audit into how advertisers use the exclusion tool.

That audit will extend beyond ethnic and racial affinity groups to include other users, such as the LGBT community and religious groups, USA Today reported.
Facebook’s action comes a week after ProPublica, a non-profit news organisation, revealed that Facebook was still allowing advertisers to buy housing ads that excluded audiences by race even though it had previously promised safeguards.
from:Warc  Facebook  race  religion  advertising  LGBTQ 
december 2017 by owenblacker
UK ad industry demands open borders
Depending on what, if any, transitional arrangements can be agreed, the UK is scheduled to leave the EU at the end of March 2019, and the country’s leading advertising and marketing executives insist that migration has had a positive impact which must be maintained post-Brexit.

The campaign, created by adam&eveDDB, is called “A Great Advert for Britain” and features prominent industry figures who speak of the benefits of attracting overseas workers.

Accompanying the launch of the campaign, which includes a giant billboard at Heathrow Airport, is a new report which uses data from LinkedIn, the online network for professionals, to show that the UK employs around 328,000 people in the advertising and marketing sector.

Some 43% of them work in London and, out of every 10,000 LinkedIn members in the London area, 556 are employed in advertising and marketing, or the equivalent of one in every 18 people.

And this represents a higher proportion of advertising workers within the overall employment market than in the other major international hubs examined in the report – Amsterdam, New York, Paris and Sydney.
from:Warc  immigration  politics  geo:UnitedKingdom  Brexit 
october 2017 by owenblacker
Brexiters' 'shattered' confidence in financial institutions
Well over two thirds of respondents from Brexit-voting areas, the North West (69%), North East (67%), and (69%), reported little to no confidence in financial institutions, in a sign of the continued effects of the 2007–8 financial crisis.

“Ten years on from the economic crash, confidence in the financial services sector remains low, and with little sign of improvement,” said Frances Revel, Associate Director, Insight, at 7Stars.

From finance to politics, Revel continued, it is part of a broader trend. The British public is less confident in its political system, which, from an already low base, declined from 26% to 15%.
In contrast, the rate of respondents that remain excited about the prospect of Brexit has more than halved from 13% in May to just 6% in August, a hint of the growing sense of ‘regrexit’.
advertising  politics  geo:UnitedKingdom  finance  Brexit  from:Warc 
august 2017 by owenblacker
Facebook tackles surveillance concerns
"Today we are adding language to our Facebook and Instagram platform policies to more clearly explain that developers cannot 'use data obtained from us to provide tools that are used for surveillance'," Sherman wrote.

He added that Facebook's aim is to make its policy explicit and that "over the past several months we have taken enforcement action against developers who created and marketed tools meant for surveillance, in violation of our existing policies".

It comes a few months after the American Civil Liberties Union of California (ACLU) revealed that Geofeedia, a developer of social media monitoring software, had used data from Facebook, Instagram and Twitter to help police monitor protests in the US.
from:Warc  Facebook  surveillance  ACLU  Geofeedia  police  ColorOfChange  CenterForMediaJustice  from:Twitter 
march 2017 by owenblacker
Ads add to boys' body-image pressure
The subsequent report, Picture of Health?, revealed that 53% of boys felt advertising was a major source of pressure to look good; only social media (57%) and friends (68%) exerted more influence, while celebrities (49%) were slightly less persuasive.

And while most (80%) were aware of image-manipulation in the media, most appeared to associate this with the female form, as the study reported that they were surprised at the extent to which male images are altered.

Two thirds (67%) said it was not acceptable for brands to use digital techniques to change the body image of a model in their advertising.
advertising  MentalHealth  health  from:Warc  Photoshop 
august 2016 by owenblacker
NBC defends its Olympics coverage
However, NBC defended its approach and told Adweek that the media landscape has changed significantly since the Olympic Games in London four years ago.

"As we did for London, we inserted a few more commercials earlier in the show so that we can afford time later in the show to present as much of the ceremony as we can, including every single country in the Parade of Nations," the company said.

"Given that the commercial load was very similar to London, we believe that consumption habits, such as binge-watching and 'marathoning' have changed perceptions among the viewing audience regarding commercials."

NBC has been covering the Olympics since 1964 and is reported to have secured a record $1.2bn in advertising for this year's event, but like many other broadcasters it has witnessed the growth of catch-up viewing and streaming.

The company argued that it wanted to show American viewers the full spectacle of the opening ceremony, including its cultural context, and for it to be shown in its entirety in prime time.

"Presenting it on delay allows us to show the American audience more of the opening ceremony than a live broadcast, which would have portions cut out by commercials," NBC said.
NBC  Olympics  Olympics2016  from:Warc  advertising  geo:UnitedKingdom 
august 2016 by owenblacker
UK confidence falls to 26-year low
Consumer confidence in the UK plunged 11 points to –12 in July, the sharpest monthly fall since March 1990, according to the latest Consumer Confidence Index from GfK.

The research firm has been measuring British consumer confidence since 1974 and described this month's fall as "dramatic" and directly linked to anxieties about Brexit, the UK's decision in a referendum in June to leave the European Union.
Brexit  economics  from:Warc  capitalism  geo:UnitedKingdom 
july 2016 by owenblacker
Multi-screeners are more observant
New data from YouGov Profiles, a segmentation and media planning product developed by researcher YouGov, suggest that they are significantly more likely to notice ads at bus stops or on the subway, for example, than the general public (64% vs 50%).

That trend carries on into other media including billboards showing dynamic content like breaking news (57% vs 46%) and ads in newspapers and magazines (62% vs 51%).

Not only does the typical multi-screener notice more advertising, they are more likely to base a purchasing decision on it: 52% of this group agreed that "advertising helps me choose what I buy".
advertising  from:Warc  technology  YouGov 
july 2016 by owenblacker

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