freelancing   11009

« earlier    

Illustration Identities Are Our Thing – Putnam Studio – Medium
Brand Audit
This audit is a highly collaborative effort with the stakeholders of the project. To start, we all gather in a room and discuss the current brand assets. We talk about the strengths of each of these assets and see how illustration can fill in a hole. We distill these objectives into a list of goals. We use this set of goals in each of the following steps to talk, critique, and understand the illustration identity process.

Visual Landscape
At this point we review the brand audit goals, customer base, and competitor market. We take all this into account and we survey current illustration/design trends and dig into other markets that parallel the goals set by the brand audit. Next, we gather these finding into 2–4 possible directions, each with it’s own style and goal focus. We present these directions to clients in the form of mood boards.

Style Construction
Ok, now we actually start drawing. We begin with a small project that was defined earlier in the project brief. Ideally this initial project will encompass a range of illustrations common to the brand. With this set of illustrations we apply the visual direction agreed upon from the previous step and ensure that we are aligned with our brand audit goals. We iterate and tweak details such as color palette, texture, and line quality until we capture an illustration identity we are going for.

Library of Illustrations
By now we have some specific compositional attributes that we can pressure test across a suite of illustrations. All the inconsistencies and problems will bubble up to the surface in this step so we will further refine these attributes if needed. This creation process allows us to highlight the details we will need to document in style guides and rules.

Illustration Legacy
Now we are at our final step! We have a bunch of illustrations and a concise way of constructing them. We create comprehensive documentation that catalogs all these visual choices. This guide is given to the client so future designers and illustrators can create new artwork that is aligned with the illustration identity. This documentation can take shape in everything from a PDF to a fully interactive site.

Growing the Process
This process has worked great for a bunch of the illustration identities we have created, but every company is different. Often, products and brands are at different stages so some of these steps might encompass more. In some cases this process can open more discussions about the brand.

We consider our working process an open conversation that will evolve with us. Feel free to chime in with your thoughts and bring this process into your own work if you find it helpful.
illustration  design  web:dev  freelancing  diyartschool 
10 days ago by herchuckness
Remotely Remoting – Shopify UX
Long, informal article sharing practices and mindsets that help remote teams work together.
getrad  freelancing 
10 days ago by herchuckness

« earlier    

related tags

#consulting  2017  2018  4480  advice  archive  art  artbusiness  article  bestofhn  billing  blog  blogging  books  business  career  careers  cjr  clients  columns  comment  community  consulting  contracts  creativefield  creativitat  creixement_personal  culture-geek  culture  czech  data-science  deadline  design  designer  development  digital  disseny  diyartschool  economics  editorial  email  employment  emprenedoria  entrepreneur  entrepreneurship  estimation  fail  ferriss  finance  fomo  forum  frameworks-for-business  freelance  freelancer  freelancers  freelancewriting  game-of-thrones  gestio_temps  getrad  getting-started  gigeconomy  global  guide  guides  hacker-news-comments  hacking  hemeon  hn  humour  illustration  international  job  jobs  journalism  jrmc  legal  lobsters  mac  marc  marketing  me-stuff  media  meme  money  music  nautilus  news  nomad  notes  oneperson  online  online_business  opinion  outsourcing  patio11  pitches  pitching  podcast  pricing  productivitat  productivity  programari  programming  project  psicologia  psychology  publishing  quotes  rates  reading_list  reference  remote  reviews  salary  self-employed  selfemployment  selling  seo  sidehustle  soleflounder  solo  startup  startups  storytelling  sweetsetup  t:podcast  tim  time-tracking  timelines  tips  toggl  tools  tweets  ui  upwork  ux  via-pocket  vicemagazine  video  warning  web:dev  webdev  wisdom  women  work  writing  youtube 

Copy this bookmark: