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Jägermeister conjures 'Darke Spirits' in geotargeted ad campaign | Mobile Marketer
Jägermeister, the German brand of herbal liqueur, is running a Halloween-themed promotion with location data provider Foursquare that lets mobile users see "Darke Spirits" in augmented reality (AR), per an announcement shared with Mobile Marketer.
The campaign is twofold. It serves location-based ads that say "Find a Darke Spirit for a Chance to Win" that can be tapped to get directions to nearby bars that serve Jägermeister, and a separate ad geotargeted around bars that says "A Darke Spirit Is in the Bar." The in-bar ad urges patrons to point their smartphone cameras at a bottle of Jägermeister to see an AR animation of a ghostly spirit, per campaign videos shared with Mobile Marketer.
alcohol  augmented-reality  competition  foursquare  partnerships 
25 days ago by dancall
Ten Years On, Foursquare Is Now Checking In to You
‘Oh, what are you, just people checking in at coffee shops?’” Crowley says. “Yeah, and they checked in billions of times. So we had this corpus of data, an army of people, who every day were like, ‘I’m at Think Coffee.’ ‘I’m at Think Coffee.’ ‘I’m at Think Coffee.’” Because of the “corpus” of data generated by people like Uncle Tony, Foursquare knows when the dimensions of storefronts change and can tell the difference between an office on the eighth floor and one of the ninth floor.
advertising  privacy  foursquare  data  gps 
4 weeks ago by jomc
Ten Years On, Foursquare Is Now Checking In to You
In addition to all of those active check-ins, at some point Foursquare began collecting passive data using a “check-in button you never had to press.” It doesn’t track people 24/7 (in addition to creeping people out, doing so would burn through phones’ batteries), but instead, if users opt-in to allow the company to “always” track their locations, the app will register when someone stops and determine whether that person is at a red light or inside an Urban Outfitters. The Foursquare database now includes 105 million places and 14 billion check-ins. The result, experts say, is a map that is often more reliable and detailed than the ones generated by Google and Facebook....“We do think the country needs a privacy legal regulatory framework akin to, or smarter than, the GDPR in Europe,” says Glueck. “We went out and implemented most of the GDPR rights globally, even though it’s only the law in Europe.”
advertising  foursquare  privacy  gdpr  ovum 
9 weeks ago by yorksranter
Ten years on, Foursquare is now checking in to you • NY Mag
James D. Walsh on the "I'm the mayor of..." company's pivot to a business-to-business model, which it made in 2014:
<p>It projected iPhone sales in 2015 based on traffic to Apple stores and, in 2016, the huge drop in Chipotle’s sales figures (thanks to E. coli) two weeks before the burrito-maker announced its quarterly earnings. (It also used its data to show that foot traffic to Trump properties began declining after he announced his presidential campaign, and that traffic to Nike stores increased after the Colin Kaepernick ad.)

Co-founder and executive chairman Dennis Crowley says the human check-ins gave Foursquare engineers and data scientists the ability to verify and adjust location readings from other sources, like GPS, Wi-Fi, and Bluetooth. As it turns out, the goofy badges for Uncle Tony that made Foursquare easy to dismiss as a late-2000s fad were an incredibly powerful tool. “Everyone was laughing at us, ‘Oh, what are you, just people checking in at coffee shops?’” Crowley says. “Yeah, and they checked in billions of times. So we had this corpus of data, an army of people, who every day were like, ‘I’m at Think Coffee.’ ‘I’m at Think Coffee.’ ‘I’m at Think Coffee.’” Because of the “corpus” of data generated by people like Uncle Tony, Foursquare knows when the dimensions of storefronts change and can tell the difference between an office on the eighth floor and one of the ninth floor.

In addition to all of those active check-ins, at some point Foursquare began collecting passive data using a “check-in button you never had to press.” It doesn’t track people 24/7 (in addition to creeping people out, doing so would burn through phones’ batteries), but instead, if users opt-in to allow the company to “always” track their locations, the app will register when someone stops and determine whether that person is at a red light or inside an Urban Outfitters. The Foursquare database now includes 105 million places and 14 billion check-ins. The result, experts say, is a map that is often more reliable and detailed than the ones generated by Google and Facebook.</p>
advertising  privacy  foursquare  location 
11 weeks ago by charlesarthur
bing maps geonson foursquare points
var map = new Microsoft.Maps.Map(document.getElementById('myMap'), {
credentials: 'Your Bing Maps Key',
center: new Microsoft.Maps.Location(-31.827754, 115.852273),
zoom: 5
});
Micros...
bingmaps  code  html  foursquare  geojson  from notes
july 2019 by N1cks
bingmaps geojson in script - freelanders
http://i.imgur.com/qceaZq1.jpg

infoboxes for geojson (read from javascript rather than the URL).

FINAL.


-------------------------------------

var map = new Microsoft.Maps.Map(docum...
bingmaps  code  html  geojson  foursquare  Freelancer  from notes
july 2019 by N1cks
4sweep
Nerd tools with Foursquare data.
geo  data  foursquare 
june 2019 by jntolva
Foursquare Acquires Placed From Snap, Raises $150 Million | AdExchanger
However, six months after their hookup, in November 2017, Shim told AdExchanger that Placed would not be sharing any advertiser or partner data with Snap. “Keeping the data separate is important if we’re going to have a clean story to go to market and talk about our company,” he said at the time.
Which again begs the question, why did Snap feel the need to acquire Placed outright, rather than simply execute a partnership?
In a chat on Friday, Shim said that Snap acquired his company in order to incubate it and help create a “currency” for omnichannel measurement. Although Placed had momentum in 2017, he said, it was Snap’s investment that allowed the company to really shore up its product suite and platform. “We wouldn’t be where we are today if it was not for Snap,” Shim said.
Foursquare CEO Jeff Glueck tells AdExchanger that Foursquare approached Snap in January with the idea of acquiring Placed, because Foursquare would be able to grow the company even faster by returning it to its roots as an independent location-focused player outside of any of the major media companies.
foursquare  location  deals  snapchat  measurement  trends  future  retail 
june 2019 by dancall
You May Have Forgotten Foursquare, but It Didn’t Forget You | WIRED
- interesting how Foursquare went from being useful (I use it as spatial bookmarking, so that I can return to new places that I like) to where 2.0 middleware with a bit of ad tech creepiness thrown in for good measure (paywall)
foursquare  where2.0 
march 2019 by renaissancechambara
Foursquare introduces experimental 'Hypertrending' feature for SXSW
Ten years later, Foursquare is still making a case for location-sharing tech.
The company known for popularizing the digital check-in at SXSW a decade ago now is showing off a new, experimental feature that takes advantage of all of the company's location data. It's called Hypertrending, and it's launching now in Foursquare's apps for SXSW attendees in Austin (you have to shake your phone to access the feature).
Hypertrending is essentially a real-time heat map that lets you see where people are at any given moment. It's all anonymized, so you can't see the location of any one individual, but the idea is to give users a window into where the masses are — something that could be useful for the thousands of people who descend on Austin for SXSW.
foursquare  location  measurement  future  trends 
march 2019 by dancall
You may have forgotten Foursquare, but it didn’t forget you • WIRED
Paris Martineau:
<p>Ask someone about Foursquare and they’ll probably think of the once-hyped social media company, known for gamifying mobile check-ins and giving recommendations. But the Foursquare of today is a location-data giant. During an interview with NBC in November, the company’s CEO, Jeff Glueck, said that only Facebook and Google rival Foursquare in terms of location-data precision.

You might think you don’t use Foursquare, but chances are you do. Foursquare’s technology powers the geofilters in Snapchat, tagged tweets on Twitter; it’s in Uber, Apple Maps, Airbnb, WeChat, and Samsung phones, to name a few. (Condé Nast Traveler, owned by the same parent company as WIRED, relies on Foursquare data.)

In 2014, Foursquare launched Pilgrim, a piece of code that passively tracks where your phone goes using Bluetooth, Wi-Fi, GPS, and GSM to identify the coffee shop or park or Thai restaurant you’re visiting, then feeds that data to its partner apps to send you, say, an offer for a 10 percent off coupon if you leave a review for the restaurant. Today, Pilgrim and the company’s Places API are an integral part of tens of thousands of apps, sites, and interfaces. As Foursquare’s website says, “If it tells you where, it's probably built on Foursquare.”</p>


Not only not gone away; it has big ambitions.
foursquare  location 
march 2019 by charlesarthur

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