fmcg   1822

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Febreze drops fresh album of musical ads | Mobile Marketer
Procter & Gamble's Febreze air freshener brand released an eight-track album of musical advertisements that have gained a following on social media, according to a company announcement. "The Freshness" is now available on a microsite and will hit streaming platforms this month.
Febreze has released musical ads on digital and terrestrial radio platforms since 2015. The brand observed that the ads had gained a following among social media users who joked about being "fooled into liking ads" and asked the brand to release full songs, per the announcement.
funny  content  fmcg  music  stunts 
6 weeks ago by dancall
Jorge Paulo Lemann is a ‘terrified dinosaur’. But he is not lying down | Brazil Journal
Like I said, we were stuck in our way [mindset] of the 'solid brand' and ‘that’s going to be important’, then all of a sudden these new things come in, and we went to a board meeting at a restaurant and there were 200 craft beer brands in the restaurant, and none of ours. Things like that…. So, it surprised us, but we reacted. We bought 20 craft companies, we have taken some guys on board, and we are learning a lot from them. In the international markets, we won’t be surprised. If any craft beer appears in Argentina or Brazil and it looks good, we will buy it right away.
fmcg  alcohol  future  trends 
6 weeks ago by dancall
Mondelez International is conducting a creative review | Agency News - Ad Age
The move "puts a number of holding companies on notice," they write. "Mondelez has worked with a range of agencies across multiple holding companies, including Interpublic Group of Companies' FCB and Martin Agency, WPP's Ogilvy and Dentsu Aegis' McGarryBowen and 360i." (paywall)
FMCG  totwitter 
6 weeks ago by renaissancechambara
Nutella serves up free samples to Alexa, Google Assistant users | Mobile Marketer
Nutella, the brand of hazelnut spread marketed by confectionary giant Ferrero, helped people celebrate National Pancake Day on March 5 by letting them order free samples from the voice-powered Amazon Alexa or Google Assistant, according to a company announcement shared with Mobile Marketer.
Customers must register a name and address at the Send Me a Sample website before placing an order. After creating an account at the site, customers can simply say "Send me a sample of Nutella" to either virtual assistant to activate the offer and receive the sample by mail.
Ferrero is reportedly the first company to use Send Me a Sample's voice-powered technology in the U.S., per the details shared with Mobile Marketer. Other products available for sampling include Butterfinger candy and Diet Coke.
voice  ecommerce  fmcg 
7 weeks ago by dancall
Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing | Marketing Dive
Ferrero brand Tic Tac Gum will debut two new 15-second spots that will air on TV, digital and social media channels, according to details shared with Marketing Dive. 
The campaign, "Refreshing. Delicious. Fun," focuses on the idea that the act of sharing can inspire unique and fun experiences. One commercial promotes the brand's freshmint flavor, while the other highlights the watermelon flavor. 
The effort includes four six-second bumpers and three Instagram Stories/Facebook feed posts. It is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August 2018. 
fmcg  instagram  creative  advertising 
7 weeks ago by dancall
Danone links illustrated yogurt packaging to Spotify playlists | Mobile Marketer
French food group Danone teamed up with Spotify on an artistic campaign for its Light & Free yogurts aimed at young adults. The "Light and Free Ink" campaign in the U.K. includes customized packaging with Spotify QR codes that unlock a curated playlist until March 31, Mobile Marketing Magazine reported.
U.K. street artist Nerone, designer Morag Myerscough, illustrator Justin Poulter and graphic artist Neil Stevens designed the Light & Free packaging and selected songs for each Spotify playlist.
Danone will run video and display ads on Spotify to urge listeners to visit a music hub for Light & Free, a sugar- and fat-free Greek yogurt that comes in eight flavors.
fmcg  music  spotify  qr 
8 weeks ago by dancall
Kellogg's Works With Accenture For VR & Eye Tracking Merchandise Plan - VRScout
When it came down to strategizing the best placement of Kellogg’s new Pop-Tart Bites on store shelves, the Battle Creek, MI based company worked with Accenture and their Extended Reality practice to come up with a VR merchandising solution that uses eye-tracking technology to let Kellogg’s marketing specialist the ability to literally look through the eyes of the shopper and observe their gazing habits while choosing items before placing them into their shopping carts.

The pilot program collects various data, including: “How many seconds did you look at an item?” “Did you look at merchandising signage?  “What direction did your eyes go when scanning a shelf?” “Did you look at the competitor’s products?”
fmcg  retail  measurement 
8 weeks ago by dancall
Tide Launches Omnichannel Laundry Service | PYMNTS.com
Tide, the laundry brand owned by CPG Detergent, is introducing a service called Tide Cleaners, an on-demand dry cleaning and laundry service, at 1,000 locations in cities across the country, according to reports.
The service works with drop boxes in offices, storefronts and high-rise buildings. The company’s goal is to have Tide Cleaners at more than 2,000 spots across the United States by the latter part of 2020. Tide Cleaners builds on the out-of-home wash and dry cleaning service that Tide has offered to its customers for about a decade now.
To use Tide Cleaners, customers simply download the app and then give the company cleaning instructions and a box number. The app will notify customers when the laundry is ready.
fmcg  trends  future  o2o  membership  paid 
9 weeks ago by dancall

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