election2016   6806

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the data that turned the world upside down
big data, facebook, micro-targeted advertising and the election
election2016  donaldtrump  bigdata 
5 days ago by sucktastic
Pictures of Trump’s thumbs up proved to be fundraising gold - POLITICO
That’s one of many lessons the Republican National Committee’s digital experiment team learned in 2016 while testing and retesting everything about the Trump campaign’s website, down to the color of the “donate” buttons, according to a new report prepared by the RNC. The report estimates that the testing program run by the RNC’s Performance Optimization and Experiments Team — POET for short — brought in over $30 million extra to the Trump campaign by boosting its digital engagement and fundraising.
campaignfinance  donaldtrump  election2016  usertesting 
11 days ago by alykat

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