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Why I Don’t Believe in Empathic Design | Adobe Blog
I approve of the spirit behind the introduction of empathy into design, but I believe the concept is impossible, and even if possible, wrong.
DonNorman  design 
6 weeks ago by tinynow
Signifiers, not affordances
People need some way of understanding the product or service, some sign of what it is for, what is happening, and what the alternative actions are. People search for clues, for any sign that might help them cope and understand. It is the sign that is importance, anything that might signify meaningful information. Designers need to provide these clues. Forget affordances: what people need, and what design must provide, are signifiers. Because most actions we do are social, the most important class of these are social signifiers.

We are all detectives, searching for clues to enable us to function in this complex world. Whether it is flags waving in the wind, the difference between empty or crowded train platforms, or the desire lines illustrated by footprints in the fields that suggest paths to follow, we search for significant signs in the world that offer guidance. In the social world comprised of people and technology, these cues are social signifiers.
DonNorman  signifiers  affordances 
february 2019 by tgarret

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