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A Different Perspective on Differentiation
"Vendors spend all their time focusing on their own differentiation, when, maybe, they should be focused on their ability to help their customers differentiate. Now this is interesting, because I really don’t have a business if I sell to just 1 company. And if I sell to many, differentiating based on my product is not realistic."
go-to-market  differentiation  line  of  business  tech  buying 
7 days ago by jonerp
How to Stand Out in a Crowded Marketplace - Page 2 of 2 - Adam Smith, Esq.
Finally, repeat: They express this in a number of cumulative ways.

“Keep evolving.”
“Complacency is not an option in today’s environment.”
“Brands that already have a differentiated strategy must stay vigilant.”
“Embrace disruption.”
“Foster a test-and-learn culture [and] encourage teams to fail fast, learn, and adapt quickly.”
We can distill this even further: (1) Know what you’re superb at and make sure your clients know it too; (2) be kind and empathetic–be “nice to work with;” and (3) deliver reliable quality predictably priced.
differentiation  marketing  strategy 
6 weeks ago by JordanFurlong
Momofuku’s Secret Sauce: A 30-Year-Old C.E.O.
Aug. 16, 2019 | The New York Times | By Elizabeth G. Dunn.

Momofuku was founded in 2004, with an East Village ramen bar that, after some initial stumbles, wowed diners by combining pristine ingredients and impeccable technique in humble dishes that melded influences from Japan to Korea to the American south. Since then, it has become a private-equity backed company with restaurants from Sydney to Los Angeles; a growing chain of fast-casual chicken sandwich shops; a media production unit churning out television shows and podcasts; and designs on creating a line of sauces and seasonings that could capture supermarket aisles across America. While Mr. Chang is the brand’s lodestar, Ms. Mariscal, 30, is the executive who makes it all work.

Born and raised on the Upper West Side, to the family that founded the specialty foods emporium Zabar’s, Ms. Mariscal began her career at Momofuku in 2011, as a public relations and events intern. Over the years, she quietly became Mr. Chang’s closest collaborator and confidante, a largely unknown force shaping matters as varied as menu design, branding and business development. “She’s the only person I’ve ever felt comfortable giving complete carte blanche to, in terms of what Momofuku looks like and what it should be,” Mr. Chang said. He recalled suggesting to the company’s board that Ms. Mariscal be named C.E.O. almost four years ago, when she was 26. She finally assumed the role in April.

It’s not unusual for a chef like Mr. Chang to parlay cooking talent and charisma into restaurants, cookbooks and television shows — a formula pioneered by the likes of Emeril Lagasse, Bobby Flay and Rick Bayless in the 1990s. But chef-driven food brands of the scope and ambition that Mr. Chang and Ms. Mariscal envision for Momofuku, with dozens of locations and mainstream packaged food products, are harder to pull off.

Adding to the challenge is Momofuku’s particular identity, which revolves less around a distinct culinary tradition than an attitude of restless innovation, boundary pushing and spontaneity. A formulaic chain of steakhouses, Momofuku ain’t. Scaling that ethos requires a tightrope act: Create enough structure and continuity to stave off chaos, without destroying the brand’s animating spirit in the process.
Asian  brands  branding  business_development  CEOs  chefs  commercial_kitchens  David_Cheng  detail_oriented  differentiation  diversification  food  founders  fusion  growth  high-standards  interns  investors  kitchens  leadership  Momofuku  organizational_structure  restauranteurs  restaurants  scaling  special_sauce  women  workaholic 
12 weeks ago by jerryking
Twitter
Drive sales & develop culture in one fell swoop. How? Develop your brand.

rebrand  differentiation  remarkable  from twitter_favs
august 2019 by jerrythepunkrat
Twitter
Drive sales & develop culture in one fell swoop. How? Develop your brand.

differentiation  from twitter_favs
august 2019 by jerrythepunkrat
[unknown title]
The best brands don’t need to talk about it because they are about it.

brandstrategy  differentiation  from twitter_favs
august 2019 by jerrythepunkrat
Technical Writing: Build a 7-Figure Career [Step by Step] | Josh Fechter
Well done concise yet informative how-to #guide for developing one’s #technical #writing #career, step by step
freelance  technical  writing  howto  career  reference  firm  seo  facebook  specialization  software  example  marketing  differentiation  definition  guide  upwork 
july 2019 by csrollyson
Twitter
We're meant to create, to show love, to serve. We use our gifts to do that. This is our purpose.
differentiation  from twitter_favs
july 2019 by jerrythepunkrat

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