demographics   14577

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American Women Are Having Fewer Children Than They’d Like - The New York Times
America’s fertility is in precipitous decline. Our team of forecasters at Demographic Intelligence projects 3.84 million births in 2017, down from about 3.95 million in 2016.

And it’s likely to fall further — far short of what women themselves say they want for their family size.

The latest data from the Centers for Disease Control and Prevention, reflecting births as of the year ending in September 2017, shows the total fertility rate at 1.77 lifetime births per woman, down 3.8 percent since 2015, and down 16.4 percent since its most recent peak at 2.12 in 2007. (The replacement rate in developed countries is around 2.1.)

The total fertility rate is a measure of how many children a woman entering her reproductive years today could expect to have, if age-specific fertility rates remain constant over time.

In other words, it’s a very simplistic forecast of lifetime births. But there is a lot that the available data can reveal.
17 hours ago by campion1581
Page Parking: Millennials' Multi-Tab Mania
Summary: Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. Follow 7 UX guidelines to better support this user behavior, which is particularly common among younger users.


Design a good favicon so that users can identify the tabs that belong to your site. (The favicon — short for “favorite icon” — is the small 16×16 pixel icon that identifies a website in tabs and the Bookmarks/Favorites menu.) When the tab bar gets sufficiently crowded, the favicon is the one remaining visual to emit information scent and remind users to review the pages they’ve parked from your site. Follow guidelines for icon usability, but be sure to make the tiny favicon clean and use fewer details than for regular icons.
Start each page title with information-carrying words that differentiate that page from other pages. At best, each tab will show 2–3 words, but after enough tabs have been opened, only a few characters will show per tab. These may not be enough to allow users to pick the page they want from their parking lot of open tabs. A test user in our study of Canadian Millennials was researching a car purchase and had 12 tabs open with the following text showing in each (including 2 tabs about something else she was also looking for):
samsung g
Samsung S
best fuel ec
2015 Best a
Compare Si
Compare Si
Types of El
best cars fo
10 Best Use
Which of these labels allow you to easily remember what you parked in that tab? Later, that same user had 15 tabs open, each showing even less text — making it even harder to remember the content.
usability  ux  design  demographics  millennials 
19 hours ago by rmohns
Marketing to Different Generations
In 1923, Hungarian sociologist Karl Mannheim published an essay called “The Problem of Generations.” Mannheim’s theory was that contemporaries who go through (and, in some cases, survive) major historical events together can develop similar ways of looking at the world and similar ways of coping with it — ways that can make them seem markedly different from their forebears.
3 days ago by researchknowledge
Generational Marketing and the Millennial Mindset | MightyCall
In a late 2013 Forrester Research survey, participants in different age groups were asked if they prefer online customer service or talking with a service representative by phone. Generation Y was the largest group to favor online communications, at 44 percent, followed by the Generation Z at 41 percent and then Generation X at 39 percent. By comparison, only 27 percent of Baby Boomers said they preferred online communications for customer service. Even so, the phone is still widely seen among many small businesses and service providers as the most important channel for all customer interaction. This is where the big disconnect happens. A large percentage of people, aside from the Baby Boomers want to text and type though most small businesses want to communicate by phone. The small businesses failing to recognize this may be missing out on 44 percent of your younger customer base, but what should they do about it?
3 days ago by researchknowledge
Best Marketing Strategies for Different Generations |
One of the key elements that every marketer has to get right is to target each demographic category using a suitable medium and an appropriate message. With so many new channels of communication available nowadays, the job of finding the best one is becoming increasingly difficult.
3 days ago by researchknowledge
Marketing to Millennials: Reach the Largest and Most Influential Generation ... - Jeff Fromm, CHRISTIE GARTON - Google Books
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: • Value social networking and aren’t shy about sharing opinions • Refuse to remain passive consumers—they expect to participate in product development and marketing • Demand authenticity and transparency • Are highly influential—swaying parents and peers • Are not all alike—understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
3 days ago by researchknowledge
Millennials Vs. X: The Three Cs Of Generational Marketing
Millennials have never known a world without the internet, and most have had a smartphone in hand since they were young.
3 days ago by researchknowledge
Generational Differences in Consumers' Tendencies to Engage With Brands - Marketing Charts
While there’s no consensus definition of a Millennial – in terms of age bracket – there’s plenty of agreement among marketers that these individuals comprise one of – if not the – most important demographic targets out there. In a new analysis, the Boston Consulting Group (BCG) argues that differences in how youth engage with brands will “transform” marketing. Millennials (18-34) in particular are far more likely than their older counterparts to identify with brands and act as advocates for them.
3 days ago by researchknowledge
Post-Authenticity and the Ironic Truths of Meme Culture
What I’ve sought to argue in this essay, then, is that we are indeed living in an a strange, surface-centric moment in popular, digital culture right now — where the original ‘essence of things’ has indeed become somewhat unfashionable (or just less entertaining). Social and media technologies, optimised for the diffusion of highly emotive, reaction-generating content, encourage a rapid trade in attention-grabbing ideas, over slower-burning systematic, contextualised thinking.

Yet, even as ‘authenticity’ as a claim and as an aesthetic feels outdated, deeper forms of ‘realness’ in our communications still persist. People are still seeking to communicate their deepest personal truths: their values, hopes and fears with each other. Through sharing media, we’re still creating community.

Nonetheless, the kind of truth in play is changing form: emotional and moral truths are in ascendance over straightforwardly factual claims. Truth becomes plural, and thereby highly contested: global warming, 9/11, or Obama’s birthplace are all treated as matters of cultural allegiance over ‘fact’ as traditionally understood. “By my reckoning, the solidly reality-based are a minority, maybe a third of us but almost certainly fewer than half,” Kurt Andersen posits. Electorates in the US and Europe are polarising along value-driven lines — order and authority vs. openness and change. Building the coalitions of support needed to tackle the grand challenges we face this century will require a profound upgrade to our political and cultural leaders’ empathic and reconciliation skills.
culture  memes  generations  branding  demographics  irony  teens  danah-boyd  politics  fake-news 
3 days ago by jbrennan
Shock: Aggregating information while preserving privacy — The University of Michigan
An Important problem facing large, distributed organizations is the efficient management and distribution of information, knowledge, and expertise. In this paper we present the design and implementation of a low-cost, extensible, flexible, and dynamic peer-to-peer (P2P) knowledge network that helps address this problem. This system, known as Shock, is designed to protect the privacy of user's personal information, such as email, web browsing habits, etc., while making that information available for knowledge management applications. It reduces participation costs for such applications as expert-finding, allows highly targeted messaging, and enables novel kinds of ad hoc conversation and anonymous messaging. The system is tightly integrated with users' email clients, taking advantage of email as habitat.
SHOCK  privacy  p2p  polling  anonymity  demographics  targeting 
5 days ago by gojomo
How To Understand The Of Your Audience and Why It Is Important? Read More …
demographics  from twitter
7 days ago by mandigital
MKTG Decoding Study 2.0
Decoding 2.0 solidifies the need for a shift in thinking when selecting and marketing sport and lifestyle sponsorships. This unique study arms brand marketers with the quantitative data they need to specifically target those consumers most open to brand messaging in sponsorship as well as provides a specific roadmap that identifies those tactics likely to produce the most receptive fans. Until now, the sponsorship industry has focused more on fan passion and avidity to identify sponsorships and develop activation strategies; Decoding 2.0 reveals the need to also understand the importance of fan receptivity.
demographics  research 
10 days ago by dancall

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