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Post Malone’s “Rockstar” And YouTube’s Value Gap
But the main ethical issue with Post Malone’s “Rockstar” is that the YouTube video is presented unabashedly as if it were the full song. There is no indication that the video is a “snippet” or a “preview” of the single, nor does it seem to be counted as such. What’s more, the video creates a mechanism through which anyone who has sought out “Rockstar” on YouTube must then jump to hear its complete version on another service—effectively doubling the single’s total play count across platforms. Comparisons to the film industry rarely fit the music industry neatly, but this would be similar to a case in which the view tally of a movie trailer on YouTube were being manipulated to count toward the movie’s box-office sales. Clearly, one does not reflect the same level of consumption as the other.
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2 days ago by motiveunknown
The people who are getting filthy rich on Spotify
Swedish tech site Di Digital has used that valuation to see how much Spotify's biggest shareholders stand to gain on their investments. Early shareholders, such as Napster founder Sean Parker, can look forward to a return of up to 35 times their investment. Meanwhile, less known types such as Swedish programmer Ludvig Strigeus and angel investor Felix Hagnö are set to enter Sweden's rich list overnight. Of course, nobody can match co-founder Daniel Ek's return of 65 000%. Spotify is reportedly aiming to file for an initial public offering (IPO) at the NYSE before the end of the year. By that time, the company's valuation may rise even further.
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2 days ago by motiveunknown
A bizarre YouTube loophole got Post Malone to No.1 - is the whole thing now meaningless?
The only clues that it might not be the full track are the words “feat. 21 Savage” in the video’s title (his verse is, of course, absent here) and the link to the “full song” in the description. If you’re not paying much attention or the song comes on via YouTube’s auto-play function when you finish watching something else, you’ll be none the wiser. It all seems more than a little underhand. If you want to use the song’s chorus to direct listeners to stream the full song, is it really necessary to loop it for nearly four minutes? Is getting a formerly hallowed Number One that way an achievement or just a hollow victory won by strategy instead of artistry? This practice doesn’t just threaten the charts, but songwriting itself. Why bother to write the best entire song you can when you just toss off any old verses as long as you’ve got a chorus you can loop over and over on another clip to get those streams rolling in.
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2 days ago by motiveunknown
Facebook dropping chronological order for notifications and prioritising the ones it thinks people want to see
Facebook has made a major change to notifications. The social network is going to start ordering some of them by “relevance”, rather than chronologically. Facebook will decide which of your notifications are most important or interesting to you, according to an alert seen by the Independent. Notifications are also being split into separate sections: New and Earlier. The news was delivered earlier today, by a notification reading: “Your new notifications are now sorted to help you see what’s most important to you.” Tapping the alert takes you to a separate page in Facebook’s Help Centre.
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2 days ago by motiveunknown
FUGA takes on $7m investment, eyes acquisition opportunities
Digital services company FUGA has announced that it is to receive a €6m ($7m) investment following strong growth in recent years. The financing is completely self-contained, coming entirely from the company’s shareholders, and will be allocated between now and 2019. The firm said that the money will help drive an ambitious international growth, both organically and via possible acquisition. In addition, FUGA’s US operation is also set to expand.
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2 days ago by motiveunknown
Can AI predict hit songs before they've blown up? This startup thinks so
To come up with such predictions, Hitwizard takes into account the various sound parameters of a song (like BPM, valence, tempo) and compares them against airplay data sourced from Dutch radio stations and the local Spotify charts. This allows the AI to predict what chances a song has of becoming a hit with an accuracy ratio of approximately 66 percent. Curiously, Boerd notes that Hitwizard is much better at predicting which songs are unlikely to please the crowds – the AI can guesstimate if your song will flop with an accuracy of 93 percent.
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2 days ago by motiveunknown
10 Ways To Prepare For The Rise Of Snapchat And Instagram Among Teenage Audiences
With eMarketer reporting that Facebook usage will drop within the key 12- to 17-year-old target group, marketers need to branch out and explore new social media channels to promote their products and services. According to the same report, this age group is gravitating toward Snapchat and Instagram when it comes to their social media habits, making it imperative that marketers make the switch and learn the best ways to reach customers through these popular platforms. Below, 10 communications executives from Forbes Communication Council discuss several ways marketers can prepare for the younger demographic's shift toward Snapchat and Instagram
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2 days ago by motiveunknown
Halsey Joins Rant Against Artist Partners Group, Says 'Hold Me Down' Is About the Atlantic Imprint
Halsey tweeted a news article about Metro's claims to her 6.5 million followers and revealed she penned "Hold Me Down," which appears on her Badlands album, about her experience with Artist Partners Group, spearheaded by Warner Music Group creative officer Mike Caren. "DAMN. This is exactly who I wrote 'Hold Me Down' about! 'Sold my soul to a 3 piece' SPEAK! PROTECT UR ART," Halsey wrote Wednesday evening. "PROTECT YOUR ART," she repeated. "FUCK THESE PEOPLE TRYING TO BLEED ARTISTS DRY. DONT LET SOMEONE EQUATE THEIR INFLUENCE WITH UR CREATIVITY AND LABOR."
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2 days ago by motiveunknown
Metro Boomin' Goes on Twitter Rant Against APG
"PSA to producers everywhere, don't let @AtlanticRecords steal your soul," Boomin' tweeted out early Wednesday morning in response to a PSA involving new talents out of Atlanta. Later, he clarified his comments and directed his jabs towards Warner Music Group's creative officer Mike Caren, who also spearheads APG.   "What I said about Atlantic was directed at Mike Caren and the APG division who deals directly with producers and songwriters," said the Atlanta beatmaker. He continued to bash Caren's company as "vultures" and conveyed his desires to preserve the art of music rather than letting "lives go to waste." "It is just so demeaning to take advantage of hungry artists/producers/writers who put their whole life into their music just 4 u to rob them," he said.
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2 days ago by motiveunknown
INgrooves founder Robb McDaniels named CEO of Beatport
Music industry executive and media and technology entrepreneur, Robb McDaniels, has been named CEO of Beatport. The exec is perhaps best known as the founder of music distribution and services company INgrooves, which he originally established in 2002 before departing in 2014. Since then, McDaniels has served as a Venture Partner for Dubai-based investment company TechInvest, while in early 2016, he launched Faction Entertainment – an artist management services business with a client list including Thievery Corporation, Bonnie McKee, Slightly Stoopid, Youngblood Hawke, Jamestown Revival, and Phantoms.
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2 days ago by motiveunknown
Google just gave Play Music a fresh redesign on Android TV
Play Music v8.1 (via Android Police) ditches a lot of the bright orange and blues that showed up in the previous design (which has been around since launch) and replaces them with orange accents and an overall dark theme. The UI has largely remained the same, but there are some notable changes. For one, some of the navigation elements have moved from the main “rows” are now separate screens within the “My Music” section. The Now Playing screen also has a fresh coat of paint, replacing bright orange and full-screen artist images with a dark UI that shows track information, album art, and the usual set of controls. Beneath that, you’ll find the queue.
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2 days ago by motiveunknown
Spotify launches new playlist-pitching system for labels
Spotify has moved to formalise the process by which major and independent labels pitch for slots in the Browse section of its service, with a quota-based system applying to global and local playlists. The move comes after longtime discussion within the industry about the extent to which Spotify promotes its own in-house curated playlists over those from label brands (like Digster, Filtr and Topsify) and independent curators. The new system at least creates a more transparent structure for the former group, with Universal, Sony, Warner and independent labels (through Merlin) getting a set amount of slots to pitch playlists for, which hopefully will give those playlists a better chance of building an audience on Spotify.
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4 days ago by motiveunknown
Universal launches startup 'Accelerator Network' in bid to find the next Spotify
Universal Music Group (UMG) has launched a new ‘Accelerator Network’ to help develop music-based startups around the world – and, naturally enough, get in there early before they get big. UMG says it will will work closely with existing entrepreneurial ‘accelerator’ programs around the world to ‘assist in the evaluation and development of music-based start-ups’. From there, UMG will mentoring accepted digital music companies, while its endorsed network of accelerators will ‘guide these new companies in developing, launching and raising funding for innovative new products’.
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4 days ago by motiveunknown
Live Nation's Michael Rapino Admits Some Ticket Fees 'Not Defendable'
Live Nation CEO Michael Rapino admitted in emails that some of the fees Ticketmaster charges for the sale of tickets are "not defendable" and that the company needs a "simpler more artist friendly policy/rule to meet the reality of today."  The admission follows decades of complaints about the fees Ticketmaster and other ticketing companies tack onto tickets, sometimes between 25-50 percent of face value. The comments were made public as part of an order released by a U.S. District Judge Dale Fischer, rejecting an application by Live Nation to seal or redact certain files and emails being entered into evidence in the 20-month-old lawsuit with Songkick that is set to go to court next month.
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4 days ago by motiveunknown
Global acquires US-based digital ad sales company AudioHQ
UK-born Global, best known for its British network of commercial radio stations, has acquired US-based digital audio ad sales company, AudioHQ. The move gives Global an ad sales and tech footprint in the US and, the company boasts, makes its proprietary ad platform DAX ‘the largest digital audio advertising platform in the world’. Global will now have offices across the US in locations including New York, Los Angeles, Chicago and Detroit as AudioHQ is rebranded to DAX.
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4 days ago by motiveunknown
Songkick Ticketing Operations to Shut Down
“I’m sad to write that on October 31, Songkick will bow to pressure from Live Nation and Ticketmaster and complete the shutdown of all ticketing operations (including the design and maintenance of artist webpages) we began earlier this year when Ticketmaster and Live Nation effectively blocked our US ticketing business,” founder and CEO Matt Jones wrote in the letter. “Our antitrust, trade secret misappropriation and hacking lawsuit against Live Nation and Ticketmaster will continue unabated” (read the full letter below). He stressed that all of the company’s debts will be paid in full. The company sold off a number of assets to Warner Music Group over the summer.
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8 days ago by motiveunknown
What Spotify Can Learn From The Roman Slave Trade
To say that Spotify will become a label is too narrow a definition of what Spotify could become. Instead, it would be a next generation music company, encompassing master rights, publishing, A&R, discovery, promotion, fan engagement and data, lots of data. If Spotify can get a couple of good quarters under its belt post-listing, and maintain a high stock price, then it could go on an acquisition spree, gaining assets for a combination of cash and stock. And, the bigger and bolder the acquisition the more its stock price will rise, giving Spotify yet more ability to acquire. This is the model Yahoo used in the 2000s, with apparently over-priced acquisitions being so big, as to impress Wall Street enough to ensure that the increase in market cap (i.e. the value of its shares) was greater than the purchase price. Spotify could use this tactic to acquire, for example, Kobalt, Believe Digital and Soundcloud, to create an end-to-end, data-driven discovery, consumption and rights exploitation music power house.
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8 days ago by motiveunknown
Spotify’s Revenues Soared in First Half of 2017
Spotify’s revenues surged in the first half of 2017 to 1.9 billion Euros ($2.26 billion), according to a report in The Information that cited two unnamed people who had seen the numbers, which the company provided to investors. That would put Spotify on track for around 4.1 billion Euros ($4.9 million) for the year, a 40% boost over its 2016 numbers. However, the report also said that the company tracked an operating loss between 100 million and 200 million Euros in the first half of the year, comparied with 349 million Euros ($389 million) in 2016.. The reports also said that the company’s gross margins have improved, up to 22% for the first half of the year over 15% in in 2016.
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8 days ago by motiveunknown

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