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Amazon Music Rolling Out Activities For Alexa Users
According to the digital retailer some of the more unusual requests for the smart speaker include, “Alexa, play hooking up music,” “Alexa, play music for naptime,” or even “Alexa, play music for getting pumped.” Amazon issued a number of fascinating metrics that seemingly indicate its users need to unwind—especially on the weekends. Meditation is the number one requested activity followed by spa, party, dinner and focus.   More than a quarter (27%) of all activity requests come from “listeners using music to de-stress or find their zen.” Saturdays saw the highest requests for activities on Amazon Music.
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16 days ago by motiveunknown
Spotify is set to end 2017 with 70m subscribers and $5bn in revenue. But how much money will it lose?
Even a $150m reduction, though, would still only bring our projected 2017 operating loss for Spotify down to somewhere between $260m and $410m – and that’s before potential further fiscal pain is reflected in the company’s net loss figure. Daniel Ek has long claimed that Spotify will show evidence of profitability ‘at scale’. It’s certainly scaling, like never before. But profitability, despite some smart strategic moves to dilute it, remains a distant fantasy. The other kicker: even with its recent label royalty percentage reductions, Spotify would still expect to pay out around $3.3bn of a $5bn revenue haul to music rights-holders.
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16 days ago by motiveunknown
Apple Music 'making no dent' in Spotify... but that's not the bigger picture
Research firm Edison Research has put out a surprisingly-sharp note on Apple Music’s prospects of competing with Spotify, sparked by the latter’s announcement that it now has more than 60 million subscribers. “Apple Music still making no dent,” claimed Edison, noting that Spotify is adding around two million subscribers a month in 2017. “Spotify remains fundamentally a better service… it uses the data that it collects from all of its users in order to make its service better. Apple also does this but Spotify’s AI in music continues to meaningfully outperform Apple’s.”
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16 days ago by motiveunknown
Snapchat Releases Ad Tech Upgrade Ahead of Quarterly Report
The advanced tools, Snapchat's answer to Facebook's Power Editor, give advertisers "bulk creation" capabilities that cut down on the manual work of setting up multiple campaigns, according to a Snapchat spokesman. Snapchat also built an ad targeting library to store audience data and a media library to hold creative assets. "There's a lot of time savings in there," Nicolaysen said. "Bulk creation is for people that create a lot of ads and need a lot of control." Nicoalysen and other marketers said Snapchat is taking the right steps but has further to go to even approach Facebook's level of ad tech.
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16 days ago by motiveunknown
Snap risks alienating advertisers
But multiple agencies CNBC spoke with, many of whom did not want to be named, said that problems with the company — including a lack of measurement data, disinterest among social media celebrities, confusion about the platform, and general indifference towards advertising agencies — are leading more of their clients to abandon it. Interest among brands is flat — at best — or declining, they say. Meanwhile, those media, influencer and creative agencies say competitor Instagram is beating Snap on all those fronts. Some brands "think Snapchat is dying, and they want their brand associated with a platform that is growing," said influencer marketing company Trend Pie CEO Victor Ricci.
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16 days ago by motiveunknown
Spotify is coming to the Xbox One
Spotify is planning to release an Xbox One app soon. Pictures of Microsoft’s Larry Hryb (Major Nelson) testing a Spotify app for Xbox One were spotted on Reddit earlier this week, fuelling speculation that a real Spotify Xbox app is on the way. Sources familiar with Spotify and Microsoft’s plans tell The Verge that a Spotify app for Xbox One is coming soon, and is currently being tested internally.
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16 days ago by motiveunknown
Google Preferred Advertisers Return To YouTube Months After ‘Adpocalypse’
As of June, however, the number of Google Preferred advertisers was way up — to the tune of 134% more than there were in January, before the Adpocalypse began in earnest. “While this may be a result of YouTube shifting more advertisers to their safer, preferred channels to allay concerns regarding brand safety,” MediaRadar said in a release, “the rate of increase is a positive sign for YouTube across the board.” The firm came to this conclusion by tracking ads across the top 24 Google Preferred channels (there are hundreds), including The Ellen DeGeneres Show, Vice, Motor Trend, and Zoella. There were 508 Google Preferred advertisers in June, according to MediaRadar, as opposed to just 217 in January.
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16 days ago by motiveunknown
Billboard is bringing a music documentary series to Snapchat
Billboard is bringing a music documentary series to Snapchat. "Artist Pass" is Snapchat's first original music programming, featuring a behind-the-scenes look at artists as they prepare for performances. The episodes, which are sponsored by Honda and are four to five minutes in length, will air biweekly starting Sunday and be available on Discover for 48 hours. Musicians Luke Bryan, Demi Lovato and Rae Sremmurd will be featured on the show, with more musicians to be announced.
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16 days ago by motiveunknown
Facebook is hiring for a music publishing head in Europe
MBW has spotted that the company is hiring for a Music Publishing Business Development Manager based in London to “lead music publisher/society licensing strategy and negotiations with rights-holders in EMEA”. Facebook’s ad for the EMEA publishing role notes that the successful candidate will also “collaborate with our product and media partnerships teams to ensure a coordinated and best-in-class licensing structure”, as well as “representing Facebook in meetings with music industry executives from other companies in EMEA”.
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17 days ago by motiveunknown
Instagram Stories has emerged as a clear favorite for marketers over Snapchat
"We have clients proactively asking us to do more on Instagram Stories every week," said Ben Kunz, SVP of marketing and content at media agency Mediassociates, whose clients include HP, Marriott and Black and Decker among others. "I can’t recall a similar conversation related to Snapchat." "We’re seeing clients put Snapchat back into the box it has tried to grow out of – a niche platform for younger, digital natives," said Tom Buontempo, president at social media agency Attention. "Snapchat is a tougher broader sell when they can double down on a platform they’ve already been prioritizing (Instagram), especially when it offers very similar functionality, not to mention richer targeting and analytics."
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17 days ago by motiveunknown
Eminem's Manager Paul Rosenberg Named New CEO of Def Jam
Paul Rosenberg, Eminem’s longtime manager and business partner and president of Shady Records, has been appointed the new CEO of Def Jam Recordings. Billboard has confirmed the appointment, which will take effect at the beginning of 2018. The news was first reported by HITS. Rosenberg will succeed Def Jam CEO Steve Bartels, who will stay in place until the transition. As the founder and CEO of the New York-based management firm Goliath Artists Inc., Rosenberg oversees the careers of hip-hop superstar Eminem, Danny Brown and others.
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17 days ago by motiveunknown
Treble.fm is a new social networking app for musicians who want to collaborate
A new app called Treble.fm that aims to connect musicians, songwriters, and producers launched to the public today. Artists can build a profile, mark what musical categories they are experts in (such as piano, drums, engineer, or singer), and then search for other musicians to collaborate with based upon their needs for a project and the collaborator’s physical location.
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17 days ago by motiveunknown
SoundCloud Is Close to Sale of Stakes to Raine, Temasek
SoundCloud Ltd. is close to selling stakes to the Raine Group and Temasek Holdings, deals that would help stabilize the owner of the popular music-streaming service, according to people familiar with the matter. The deal with Raine, a boutique bank that invested in Vice Media Inc. and advised Softbank Group Corp. on its acquisition of Sprint Corp., could close by the end of this week, said the people, who asked not to be identified discussing private negotiations. Temasek is Singapore’s state investment firm. Terms of the deals weren’t immediately available.
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18 days ago by motiveunknown
Sony puts new Diplo single behind streaming paywall in India
The song will arrive for fans willing to pay for it on Friday (August 3) alongside a YouTube teaser of the video. Sony Music Entertainment, India and Middle East president. Shridhar Subramaniam said. “The concept of ‘everything-free’ will change or rather needs to change to an ecosystem where some things will be free and other things will be paid. “The reason ‘Phurr’ was chosen is because it is the biggest project of the year with an international collaboration, so we felt that if we are taking this step, then we must do it with a very big song. We needed a big project with a must-listen song that had so much anticipation.
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18 days ago by motiveunknown
"Nothing is more important than the data you accumulate from day 1" - interview with Mark Kates
"As managers, we know that our fan bases are everything. There have never been more ways to try to reach them and find out who and where they are. Unfortunately, there’s a lot of data that is historically based and predates what we know now. Now we have the opposite problem. There’s so much of it that you have to be smart about what you can get and where you can get it. The principle is the only thing that matters – which is to keep asking questions. For me personally, what has really driven me on this path is questions that you can’t get an answer on or you can’t get one answer. That’s how you know you’re onto something. The truth of it is, it’s not about any one artist. It’s about working with the technology available to us, much of which is being created and invented everyday. The hard part is, figuring out who is going to be there in tech in a week or a year. We try to get as much information as one can, based on the things we know."
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18 days ago by motiveunknown
News Feed FYI: Showing You Stories That Link to Faster Loading Webpages | Facebook Newsroom
In fact, even more broadly on the internet, we’ve found that when people have to wait for a site to load for too long, they abandon what they were clicking on all together. As many as 40 percent of website visitors abandon a site after three seconds of delay. During the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant.
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18 days ago by motiveunknown

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