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Developing a customer-experience vision | McKinsey
What is a company’s appetite for change in the near term? Is the goal to change the customer experience fundamentally or simply to improve it at the margins?

What is the gap between the needs and wants of customers and what they actually experience?

How can the company gain a customer-experience advantage against competitors?

At which point in the experience should the company concentrate to have a real impact?

How do the overall capabilities of the staff support the customer experience the company wants to provide?
cx  dcx  xd 
10 weeks ago by doivoid
Twitter
Congrats to the Top 20 Global Thought Leaders on - August 2018
DCX  CustomerExperience  CX  from twitter_favs
august 2018 by TomRaftery
Designers in Enterprise: From Unknown to Unexpendable - YouTube
'Designers in Enterprise: From Unknown to Unexpendable': "I have some designs. Can I have some code now." ~
dCX  UX  from twitter
june 2015 by BogieZero
Instagram
RT : Check out this video of our custom winder laying down for
hyperlapse  DCX  carbonfiber  from twitter
september 2014 by 555nick
88% of Biz Are Undergoing 'Digital Transformation,' Study Says
A new report, The State of Digital Transformation, released today by Brian Solis of Altimeter Group, discusses the phenomenon of “digital transformation” and what it means to the online business and marketing industry now and beyond. Among its findings, the report stated that 88% of individuals participating in the survey claimed that their organization was undergoing a digital transformation.
brian  solis  digital  transformation  survey  study  report  reserach  digital  transformation  dcx  cx  customer  experience  experience  customer  SEJ  press  publicity 
july 2014 by briansolis
People Power: P&G Engages Palm Oil Protests and Collective Action
It’s also a story at the very heart of digital transformation, defined by Brian Solis at the Altimeter Group as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle.”
brian  solis  digital  transformation  altimeter  group  report  lifecycle  customer  technology  dcx  cx  P&G  change  press  publicity 
may 2014 by briansolis
Digital Transformation: Our Place in the Ecosystem
“The future of business begins with…you!” That says Altimeter Group principal analyst Brian Solis, sharing a peek from his new report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences,” from the stage of Brand Innovators Austin.
brian  solis  digital  transformation  altimeter  group  social  media  mobile  social  media  marketing  dcx  cx  change  research  report 
may 2014 by briansolis
The 7 key take-aways from Brian Solis' report on digital transformation | Marketing magazine
Altimeter Group, the research and advisory firm of which well-known digital analyst, keynote speaker, and bestselling author Brian Solis is principal, has released a new report on digital transformation.
brian  solis  digital  transformation  marketing  australia  report  qualitative  research  study  brand  dcx  digital  customer  experience  digital  transformation  change  customer  cx 
april 2014 by briansolis
Excellent report by @altimetergroup’s @charleneli @briansolis @jaimy_marie on digital transformation in business | One Size Fits One
I’ve just read a really useful report on why and how some of the best companies in the world are transforming themselves digitally. Authored by the Altimeter Group, it’s a fascinating look at how redesigning around the digital customer experience is giving a number of brands a competitive advantage, based on interviews with many top executives. A customer experience oriented in digital is important because of the shift in consumer behaviour, more than merely the prevalence of devices.
brian  solis  altimetergroup  altimeter  altimeter  group  report  digital  transformation  p&g  nestle  sephora  starbucks  change  oreo  digital  dcx  digital  customer  experience 
april 2014 by briansolis

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