customer-journeys   11

What Is Customer Journey Mapping and How to Start?
Customer journey mapping has become a favourite tool for visualising the customer’s experience. But what exactly are they, how do you create them and what is the best way to use them?
userflows  customer-journeys  story-mapping  user-stories 
march 2018 by abberdab
The 7 Steps of Using Journey Mapping to Optimize CX | UX Magazine
A successful journey map captures the various stages of a customer’s experience and the emotional responses he or she generates. It also identifies potential gaps between what customers expect from a business and what it actually provides for them.

Here are seven steps to get started.
ux  uxd48  journey-mapping  customer-journeys  uxd 
january 2016 by mattbot
All You Need To Know About Customer Journey Mapping - Smashing Magazine
Advertisement “Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires.…
uxd  customer-journeys  from instapaper
january 2015 by benvds

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