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Skeuomorphs: our little digital helpers
February 27, 2019 | Financial Times | by Lucy Watson.

Skeuomorphs are design elements that mimic older, precursor objects. They crop up everywhere, but especially in software interfaces: consider the shutter-release sound of a digital camera or the original yellow legal pad of an iPhone Notes app, or the Windows MP3 player that looked like an amp and speakers. Interactive icons that are shaded to look like 3D buttons, floating above your home screen, are a minimalist species of skeuomorph......On the iPhone, skeuomorphs acted as a guide for users unfamiliar with touchscreens: the bulbous shading of an icon meant it could be pressed, a representation of a leather-bound Filofax was where phone numbers were kept, and so on. These visual elements act as little markers of a shift in our development: they were designed to make the devices that they populated look as if they had one foot in the pre-digital era (i.e. analog). Which is almost a lifetime ago.....Yet for all Apple’s efforts to fetishise the immaculately virtual, the smartphone is still a physical object that demands some haptic interaction — even if it’s just a swipe.....In order to create a more watertight device, the home button had been replaced by a dimple. It cannot be depressed as a button would, but a vibrating motor within the phone called a “taptic engine” recreates the physical feedback a button would provide. It’s another type of skeuomorph: an electronic interface given the familiar feel of a mechanical component
skeuomorphs  design  GUI  icons  iPhone  millennials  software  analogies  haptics  senses  prompts  cues  digital_cameras 
february 2019 by jerryking
Innovation: less shock and more awe
And al­though people say they like new things, often what they want is mere­ly for existing things to work better.

Innovations must be bought repeatedly if they are to succeed commercially. As Simon Roberts, an anthropologist and director of Stripe Partners, an innovation agency in London, puts it: “Businesses often look on innovations as ‘new things’. But to understand how new things become part of the everyday, it’s more helpful to think of them as skills and habits consumers ac­quire.”

Innovations that fit current circumstances may stand a better chance of bedding in than those that tear up the rule book.

How to turn an innovation into a consumer habit

●Respect social norms and work around any existing infrastructure. Even disruptive innovations need to fit into the world as it is – at least initially.

●Choose your words Analogies can help people grasp how innovations work and by referencing familiar things make the unfamiliar less daunting – for instance using “checkout” for online shopping.

●Show, not tell Bombarding people with data rarely helps. Concentrate instead on creating opportunities for people to experiment with innovations first hand.

●Engage the senses Building prompts and cues into new technologies – the swoosh signifying a text message has been sent, the artificial shutter click on digital cameras – is reassuring for novices.

●Get verbal Names that sound good as verbs − as in Skyping or Googling − encourage consumers to think of innovations as things others are embracing, which they should perhaps do too.
robotics  automation  autonomous_vehicles  innovation  habits  prompts  cues  adaptability  anthropologists  experiential_marketing  skills  customer_adoption  cultural_divides  analogies  social_norms  experimentation  haptics  senses  digital_cameras 
november 2017 by jerryking
How directional cues maximize UX and boost conversions | Webdesigner Depot
If there’s a common question that web designers ask themselves, it’s usually: How can I improve user experience? User experience is always front and center—or at least it…
directional  guidence  cues  ux  Web_Design  usability 
september 2015 by wiedemic

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