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CreativeShowcase  from twitter
september 2017 by LydiaSlack
How Spammers, Superstars, and Tech Giants Gamed Music
Gaming Spotify does not rely strictly on deception. Some artists, a term used very loosely here, are providing people exactly what they want. It just so happens that what they want is ephemeral nonsense. Take, for example, the artist Happy Birthday Library, whose Spotify catalogue consists of hundreds of personalized versions of “Happy Birthday” streamed more than a million times.
Spotify  music  streamingmedia  hacking  review  creativeshowcase  Vulture  2017 
july 2017 by inspiral
The Shattering Truth of 3D-Printed Clothing – Backchannel
Fashion visionaries are using 3D printing to create mind-bending textiles that are nearly impossible to wear.
3Dprinting  fahsion  threeASFOUR  innovation  creativeshowcase  BackChannel  2017 
may 2017 by inspiral
Fashion Fans Can Watch the Met Gala Thanks to Vogue’s 360-Degree Livestream on Facebook – Adweek
When Vogue editor-in-chief Anna Wintour and dozens of A-list celebrities walk down the red carpet during Monday’s annual Met Gala in New York, Vogue will be livestreaming the event in 360 degrees from Facebook—with ads from champagne brand Moët & Chandon sprinkled throughout the broadcast.

The Met Gala is working with Facebook Creative Shop to set up the livestream, which will be the Met Gala’s first 360-degree broadcast. It’s also one of the Creative Shop’s first branded 360 live videos. During the broadcast, Moët-branded bubbles will appear periodically as interstitial ads between footage. Facebook is working with visual effects company Digital Domain to set up the video’s multi-camera perspective.
Facebook  Vogue  livestreaming  360video  creativeshowcase  AdWeek  2017 
may 2017 by inspiral
Uber’s public Q&A with drivers was a disaster - The Verge
Ride hailing giant Uber today trotted out Jeff Jones, its ride sharing president, in a public Facebook Q&A to try and address driver complaints. Given Uber’s reputation of late and its complicated and messy history with drivers, the session did not go over all that smoothly. In total, Jones answered only 12 questions on his public Facebook post. Two of those questions came from people wondering whether the session was live, while another involved Jones replying with “hey” to someone who simply wrote “hello.”
After realizing that 30 minutes of his free time may not be enough to try and address perhaps the company’s biggest and most sensitive vulnerability, Jones switched to addressing broad topics with links to Uber’s website. Those topics ranged from support and earnings statements to driver ratings and rider behavior. This did not appease many of the participants in the Q&A, who began flooding Jones’ comments with complaints, angry messages, and stories of their own negative experiences with Uber’s platform. For Jones, this is probably uncharted territory. The former Target executive is used to more in-person community engagement, and he has in fact been holding small, roundtable events with drivers that have been noticeably less public than this.
Uber  ridesharing  socialmedia  creativeshowcase  Facebook  critique  TheVerge  2017 
february 2017 by inspiral
How fashion brands are using WhatsApp | Glossy
Fashion brands are getting chatty on WhatsApp with the messaging platform’s 1 billion reported users.
Brands like Diesel, Burberry, Clarks, Agent Provocateur and Kenneth Cole have begun testing the space, which attracts global users to data-free messaging groups, for new marketing and customer service initiatives. It’s still early days for brands on WhatsApp — most are approaching it as an experimental platform — but with retailer mobile app traction on the decline and Facebook Messenger still building out its offering to be more brand-friendly, quick adapters of the chat-driven technology could find themselves at an advantage.
WhatsApp  fashion  apparel  mobilemarketing  mobilemessaging  creativeshowcase  Glossy  2017 
february 2017 by inspiral
Japanese white collar workers are already being replaced by artificial intelligence — Quartz
One Japanese insurance company, Fukoku Mutual Life Insurance, is reportedly replacing 34 human insurance claim workers with “IBM Watson Explorer,” starting by January 2017.
The AI will scan hospital records and other documents to determine insurance payouts, according to a company press release, factoring injuries, patient medical histories, and procedures administered. Automation of these research and data gathering tasks will help the remaining human workers process the final payout faster, the release says.
insurance  IBMWatson  artificialintelligence  automation  FukokuMutualLifeInsurance  creativeshowcase  Japan  Quartz  2017 
january 2017 by inspiral
CoverGirl's Chatbot Is Smart, Funny and Responsive | Digital - AdAge
CoverGirl has released what it claims is the first influencer chatbot marketing campaign, using a program designed to emulate a real person's conversational style.
The make-up brand, which was spun off to Coty from Procter & Gamble in October, invited fans to use the teen-focused messaging app Kik to interact with a chatbot version of Kalani Hilliker, a 16-year-old American dancer, model and TV personality.
CoverGirl  chatbots  creativeshowcase  cosmetics  virtualassistant  AdvertisingAge  2016 
december 2016 by inspiral
Capital One Bets Big on Facebook in New Campaign | CMO Strategy - AdAge
Capital One is turning to Facebook for its newest brand-focused campaign, which debuts Thursday. The push, #DefineYourDream, highlights empowering and uplifting stories from Capital One customers, and will run primarily on Facebook and Instagram.
One nearly three-minute video features a small business owner who sells lingerie and also runs a program to help cancer survivors. "We proudly celebrate our customers who challenge us all to dream big," text from the commercial reads.
CapitalOne  socialmedia  banking  Facebook  onlinevideo  creativeshowcase  AdvertisingAge  2016 
december 2016 by inspiral
What are progressive web apps (PWAs)? | Econsultancy
Simply put, they are websites that feel more like an app.

They load quickly (no App Store involved), can be added to your smartphone home screen, function offline and can send push notifications - making them much more convenient than a traditional web app.
ProgressiveWebApps  mobileapps  mobileinternet  offline  Airberlin  WashingtonPost  creativeshowcase  launch  innovation  Google  Econsultancy  2016 
december 2016 by inspiral

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