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‘Consent is unworkable’ for programmatic ads in the era of GDPR
Don’t use personal data

“Personal data is no longer viable for [targeted] ads,” he said, because you can’t get enough people to give consent, it’s very complex to grant consent for all the use cases and you can’t control for data leakage.

So, don’t use personal data for ad targeting.

Instead, he said, use targeting segments that group users in ways that can’t be employed to find an individual.

You could, for instance, create a targeted group of users whose site visits and other data indicate they are dog owners or lovers, go to hockey games and live in the Philadelphia area, because there are thousands if not hundreds of thousands of users who match that description.
GDPR  cookie  personalData  marketingAutomation 
2 days ago by planeth
The GDPR, Cookie Consent and Customer Centric Privacy | Cookie Law
This suggests that consent for cookies will need to become much more clearly opt-in, or at the very least soft opt-in, so that landing on a site for the first time cookies have to be blocked until the user takes some action that they are clear will result in cookies being set.

A site that sets cookies for different purposes will also need to obtain consent for each separate purpose, however this might be a challenge considering that the process should not be too disruptive. Balancing this may be tricky, but there is another condition on consent, which might help that we can find in Article 7(3):

The data subject shall have the right to withdraw his or her consent at any time. …. It shall be as easy to withdraw as to give consent.

Taken together, it would seem reasonable that consent will be valid, and avoid being unnecessarily disruptive, if the user can be presented with an initial notice and simple choice, yet will always be able to modify their choice in a more granular way, based on the different types of cookie processing taking place, if they choose to.
GDPR  cookie  adTech  consentement 
2 days ago by planeth
European Commission proposal will kill 3rd party cookies | PageFair
A proposal this month from the European Commission to reform the ePrivacy Directive (ePD) requires mandatory privacy options and educates users to distinguish between 1st and 3rd-parties in a way that will make 3rd-party cookies extinct.
GDPR  adTech  cookie  marketing 
2 days ago by planeth
Dear ICO, Sue Us
We're sick of you and this ridiculous cookie law. So here's an ultimatum.
5 days ago by dezertdezine
Easy cake mix pumpkin chocolate chip cookies
pumpkin, cake mix, egg, choc chips. make them small, they don't really rise/spread just set
recipe  cake  pumpkin  cookie  spice 
10 days ago by karma
Big data meets Big Brother as China moves to rate its citizens | WIRED UK
The Chinese government plans to launch its Social Credit System in 2020. The aim? To judge the trustworthiness – or otherwise – of its 1.3 billion residents
china  data  privacy  cookie 
27 days ago by pupi

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