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Finding content marketing opportunities that influence search performance
Content marketing opportunities are easy to find if you know where to look.
Start with your existing pages and identify where you have opportunities to make small changes that can have a big SEO impact. These opportunities typically involve some form of repurposing, reformatting and updating.
After exhausting the available opportunities with your existing pages, glean content inspiration from analyzing your audience and niche, as well as researching top competitor pages.
Following this simple process will fuel your content marketing for years, ensuring you’re building content that will perform well in search and help your site earn organic traffic.
contentmarketing  content_marketing 
13 days ago by lnidoh
Spot.IM
Take back ownership of your audience by building a thriving social community to drive conversation, pageviews, clicks, and revenue.
chat  community  Content_Marketing  comments  social 
may 2019 by kpieper876
Can’t Get That Click? 5 Simple Strategies for CTAs That Convert
In this post, you’ll learn from four success stories – from the original version through the CTA transformation. You’ll see how these simple strategies can result in nice jumps in conversion rates.
content_strategy  conversion  content_marketing 
april 2019 by lnidoh
Conversation mapping: The new rules to win in search and content marketing Search Engine Watch
New idea "conversation mapping" and how it can help a content marketing strategy. Conversational search. Good links relevant to content marketing and keyword research and personas
content  marketing  "content  marketing"  content_marketing  conversation  mapping  customer  experience  conversational  search  conversational_search  "conversational  search"  keyword  research  persona 
february 2019 by pciszewski

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