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Twigs and raindrops Source: http://ift.tt/2mZR2W1 | created: January 21, 2018 at 09:17AM
IFTTT  Instagram  Content  Photo 
3 hours ago by eske
How Nissan weaned itself off the click-through rate - Digiday
The switch, which is limited to its used-car business for now, builds on tests throughout 2017. Earlier this year, the carmaker hired programmatic specialist Ve to drive traffic to the advertiser’s Cared4 warranty program, using a mix of contextual targeting, lookalike modeling, dynamic retargeting and private marketplaces. By monitoring the correlation between ad placements and user engagement, Nissan served different ads to users based on where they were in their purchase journey and which model they were looking for.

Initially, the cost per engaged user was “quite high,” said Giles Rayner, national used vehicle remarketing manager at Nissan. However, when the campaign ran throughout October, it saw a 78 percent improvement in the cost per engaged user, while the total cost per lead improved 81 percent year over year.
nissan  nissanc  agency  brand  content 
14 hours ago by automotive
Chevy's Got a Hit With its Centennial Truck Line-up | TheDetroitBureau.com
Piszar said more than 30,000 Chevy owners have signed as Legends and Chevy has already built an advertising campaign around the owners who have stepped forward so they could be part of the Legends program.
gm  chevrolet  brand  content 
14 hours ago by automotive
Is it time to add podcasting to your marketing mix? - by @bmosherzinck
"If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options - and explains how podcasting can fit into the marketing mix."
content  marketing  digital  and 
14 hours ago by jonerp
Content Marketing Is a Job, Not an Art Form
RT : The goal isn't to be good at —it's to be good at because of content.
content  business  from twitter
14 hours ago by ormg
Twitter
RT : The goal isn't to be good at —it's to be good at because of content.
content  business  from twitter
14 hours ago by ormg
Pictogon
map text content on to an image - useful for publishing perhaps.
map  design  editor  click  image  maps  content  infographic 
15 hours ago by kexrex
Royalty Free Music & Audio from AudioJungle
audio content for video production royalty free licences.
music  audio  video  stock  shopping  content 
15 hours ago by kexrex
Twitter
Pressing my card to the screen had no effect. What a strange message!
Content  ux  from twitter_favs
19 hours ago by jerrythepunkrat
Twitter
"Your audience sees barely 20% of what you publish at any given time", says . So re-purposing
content  from twitter_favs
yesterday by pamneely

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