consumerbehaviour   2613

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People Don’t Buy Products, They Buy Better Versions of Themselves – Zander Nethercutt
What Apple, Samsung, and Starbucks learned from Pepsi Photo by John Fornander on Unsplash The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an identity crisis. Despite efforts from marketers, Pepsi was being outsold by its biggest competitor and perpetual market leader — Coke — by a factor just shy of six to one, even as…
marketing  planning  nl  consumerbehaviour  strategy  startup 
12 hours ago by atran

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