consumerbehaviour   2484

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Millennials: you will not be quite so special in the ‘futr’
could it be that millennials, the most scrutinised, criticised and debated generation of our time, were not that special any more? “Millennials are still important as a customer,” Ms Ganatra told me later. But there is now a “millennial mindset” that has nothing to do with age, she said. In other words, millennials may have been the first generation to have grown up in a digital world but the rest of us are catching on fast. People of all ages are now so used to shopping with a click or talking to a chatbot that retailers need to think about the needs and desires of all their customers, not just those born between 1981 and 1996 - or an artificial construct in terms of their digital uniqueness
trends  consumerbehaviour 
yesterday by renaissancechambara
Positive acceptance: a reinterpretation of Japanese 'millennials' | Analysis | Campaign Asia
78% are disinclined to save money, meaning big-ticket items like houses, cars or even holidays are low on the agenda. While young people have rarely ever been enthusiastic savers, Harris suggested this could be an unconscious effort to resist “inevitable life changes that they don’t necessarily want”—i.e. responsibilities that make them less flexible.
japan  consumerbehaviour  gen-y  totwitter 
8 days ago by renaissancechambara
Smartphone users are spending more money each time they visit a website - Recode
The amount of money people spent per visit to online retailers has increased 27 percent since the beginning of 2015, according to new data from Adobe Analytics. Meanwhile, the length of smartphone website visits has actually declined 10 percent
wireless  consumerbehaviour  totwitter 
16 days ago by renaissancechambara
Opinion | The Tyranny of Convenience - The New York Times
Americans say they prize competition, a proliferation of choices, the little guy. Yet our taste for convenience begets more convenience, through a combination of the economics of scale and the power of habit. The easier it is to use Amazon, the more powerful Amazon becomes — and thus the easier it becomes to use Amazon. Convenience and monopoly seem to be natural bedfellows. - great article by Tim Wu
convenience  consumerbehaviour 
19 days ago by renaissancechambara

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