competitive   748

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ESP Finder » Find the ESP behind any marketing email.
Curious which email platform was used to send the marketing campaigns in your inbox? Just forward them to esp@peakfeed.com and we’ll instantly reply with the answer.
competitive  email  esp  service  provider  analysis  Top_10 
5 days ago by kpieper876
SendView - Powerful Competitor Email Monitoring
Instead of signing up for your competitors’ emails with your own address, SendView allows you to generate private tracking addresses to use instead.
competitive  email  monitor  research  Top_10 
5 days ago by kpieper876
Customers Can Be a Business “Moat” | LinkedIn
[commented] Asserts that "proactively looking out for customers' interests" can create loyal customers who stay because they *want* to do business with you #cx #customer #experience #trust
customer  experience  business  strategy  competitive  advantage  csrblogcomment  example  comparison  innovation  offense  defense  core  competency 
11 days ago by csrollyson
Obsess Over Your Customers, Not Your Rivals
The question is not who your competition is but *what* it is. And the answer is this: Your competition is any and every obstacle your customers encounter along their journeys to solving the human, high-level problems your company exists to solve.

One of the most important takeaways from your customer insights research should be a deep understanding of the decision traps, pitfalls, friction spots, and quit points that people frequently encounter on their journeys. Look to user data, surveys, ethnographic research, online listening, subject matter experts, and even third-party data to discover roadblocks. Use this information to do a continuous “competitive analysis”:

Understand the obstacles your customers face
Learn how and where people get stuck
Solve those problems
Understand how people overcome the obstacles and get unstuck
Understand what stops others from achieving this success
Solve those problems
And so on
Here’s the “competition” rubric we operated under at MyFitnessPal:

Competition is: Everything that makes it harder for people to live a healthy life rather than an unhealthy one.

More specifically: Biology, food autopilot, the cost of healthy food, the tastiness and convenience of unhealthy food, and everything that makes it hard to build healthy habits such as food tracking and home cooking.

Innovations driven by obstacle-as-competition insight:

In-app bar code scanner to make it easy to track packaged foods
Massive food database, so users never have to enter nutritional data
Social features and challenges for support, accountability, and competition
Recipe-logging features for home-cooked meals
Content, marketing, and PR campaigns featuring user success stories, advice on making and breaking habits, cost-effective recipes and cooking tutorials, and other messages tailored to remove the frictions commonly encountered on the journey from unhealthy to healthy.
And it’s working. People who have even a single friend on MyFitnessPal lose twice as much weight as people who don’t use the app’s social features. MyFitnessPal users who log home-cooked recipes lose 40% more weight than those who don’t. The bar code scanner and food database are consistently mentioned by users who have lost weight despite having been unsuccessful with all manner of diets before. And over 120 million people worldwide now use the platform.

Amazon CEO Jeff Bezos once said, “If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” I take this one step further: If you can stay focused on eliminating the obstacles along your customers’ journeys, your company will turn out much more than all right.
against  competitive  analysis  competition  marketing  business  development 
10 weeks ago by dandv
can you draw a perfect circle?
simple challenge to see if you could draw a perfect circle then measuring with % score. Simple, compelling, competitive
circle  perfect  drawing  draw  competitive  clever  addictive 
10 weeks ago by wonky_donky
SendView: Powerful Competitor Email Tracking & Marketing Analysis
Instead of signing up for marketing emails with your personal address, SendView generates special tracking addresses to use instead. Good-bye bloated inbox, hello competitor intelligence.
email  competitive  insight  monitor  research  track 
january 2019 by kpieper876
Twitter
Never tried for numero uno before. Think I will this season just to do it then stop.
competitive  finnerd  from twitter
january 2019 by rcsmedia

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