Psychological principles for influencing users towards desired behavior on the web.

" 1) The idea of “right-brainers” and “left-brainers” is a grossly exaggerated misnomer; and 2) learning styles don’t exist."

"…But this is America. If you want to have the procedure, so be it. You get to choose. That’s the way we roll.

My question is, did your doctor recommend it? Did your doctor tell you about this study? Do you think that those who recommend and perform this procedure don’t know about this study, and that if only they had this evidence they’d stop?

Or, do you think physicians are influenced by biases and their personal beliefs? Me? I think they’re human."

Cognitive distortions are at the core of what many cognitive-behavioral and other kinds of therapists try and help a person learn to change in psychotherapy. By learning to correctly identify this kind of “stinkin’ thinkin’,” a person can then answer the negative thinking back, and refute it. By refuting the negative thinking over and over again, it will slowly diminish overtime and be automatically replaced by more rational, balanced thinking.

"These results show the hidden power that a simple choice of words can hold over our lives. Indeed, it’s virtually impossible to talk about complex issues like crime, the economy, health and so on, without resorting to metaphors. [...] <br />
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These issues apply to science too. Metaphors about electricity as flowing water or teeming crowds can affect a student’s ability to wire up circuit diagrams. [...] <br />
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But bad metaphors can do a great disservice to the public understanding of science. The idea of the “evolutionary ladder” perpetuates the myth that evolution is about a steady linear march towards complexity. The militaristic metaphor of the “war on cancer” threatens to undervalue achievements in treatment that fall short of a total cure. The idea of the brain as a computer creates all sorts of misconceptions about how different parts of the brain work, how memories are stored and whether we will ever be able to download or upload our minds.

"The respected and influential Cochrane Collaboration has just published a systematic review of research on different ways of presenting risks and reductions in risk in a health context. It won't come as a surprise to regular readers of this website that they concluded that some aspects of the presentation really do make a difference. But maybe there are a few surprises in their detailed findings."

"The respected and influential Cochrane Collaboration has just published a systematic review of research on different ways of presenting risks and reductions in risk in a health context. It won't come as a surprise to regular readers of this website that they concluded that some aspects of the presentation really do make a difference. But maybe there are a few surprises in their detailed findings."

"As we have shown, Cluster Reverberation is a mechanism available to neural systems for robust short-term memory without synaptic learning. To the best of our knowledge, this is the first mechanism proposed which has these charac- teristics – essential for, say, sensory memory or certain working-memory tasks. All that is needed is for the network topology to be highly clustered or modu- lar, and for small groups of neurons to store one bit of information, as opposed to the conventional view which assumes one bit per neuron. Considering the enormous number of neurons in the brain, and the fact that real individual neu- rons are probably too noisy to store information reliably, these hypotheses do not seem farfetched.…"

"I've found there are two types of thoughts especially worth avoiding—thoughts like the Nile Perch in the way they push out more interesting ideas. One I've already mentioned: thoughts about money. Getting money is almost by definition an attention sink. The other is disputes. These too are engaging in the wrong way: they have the same velcro-like shape as genuinely interesting ideas, but without the substance. So avoid disputes if you want to get real work done."

"How the vowels in words are pronounced has an influence on how we perceive the size of an item.[...] Products with “small-sounding” sale prices (like $2.33) seemed like better deals than products with “big-sounding” sales prices (like $2.22)."

"The authors of the study have also shown how, for discounted items, we perceive the discount on items to be larger when the right-most digit of its price is small (less than 5):

"Most of us use the numbers 20/20 unthinkingly, basically as a synonym for good vision. We take it on faith that 20/20 is an accurate measure of some biological reality. But how straightforward is visual acuity in fact? After all, those eye charts in your optometrist’s office measure not only the sharpness of the image on your eye’s retina, but also your brain’s interpretation of that information. How much liberty does the interpreting mind take with this "biological reality?

"The widespread misconception that psychology is easy and mere common sense has its roots in the biased way that children work out whether a topic is challenging or not."

Embodied cognition: travelling north is perceived as harder/longer/more expensive than travelling south.

"So here we are. Mice with a genetic make-up that alters the diversity of their gut microbes get hungry, and that hunger makes them eat more. They get obese and suffer lots of other symptoms. Get rid of that particular set of microbes, and the mice lose their hunger and start to recover. And that distinctive diversity of microbes can, on its own, make genetically normal mice hungry–and thus obese, diabetic, and so on."

"If you spent hundreds of hours playing Dungeons & Dragons in your youth, it turns out that time wasn't wasted. Three successful authors tell Suvudu that D&D gave them the experience points to write decent novels and stories."