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Twitter
“Unilever considers retiring role following Keith Weed's departure” May follow Coca-Cola and Hyatt > opted for…
CMO  from twitter
14 days ago by phil_hendrix
CCE 2019 | Constellation Research Inc.
RT : Save the Date: 's Connected Enterprise 2019 is November 4-7!
CEO  CMO  CIO  from twitter
22 days ago by kcarruthers
MTA Martech Advisor – What’s Going To Keep CMOs Awake At Night In 2019
Based on the discussions with Brian Solis, and other CMO influencers, Christine Crandell talks about the biggest challenge for CMOs in 2019
ai  brian+solis  chief  marketing  officer  cmo  growth  machine  learning  mediocrity  total  customer  experience  cx  brian  solis 
11 weeks ago by briansolis
MarketingTech: Brian Solis: On CMO pressure, nailing customer journey touchpoints and the rise of Influence 2.0 - Brian Solis
James Bourne of industry publication MarketingTech recently conducted a long and wide-ranging interview with Brian Solis about the present and future of their industry.
advice  Business  -  Marketing  cmo  future  interview  press  publicity  talk  tips  Trends  brian  solis 
november 2018 by briansolis
Brands & Bone Saws | The Daily | Gartner L2
The basics of brand building are pretty, well … basic: take an average/good beer, salty snack, car, or society; establish aspirational brand codes around the product or service; reinforce and invest in these codes; and you have a powerful engine of value creation — a brand. Nestle, the Gurkas, Apple, and the Catholic Church (especially the church) command greater space than they occupy because of their promise, vs. their performance (remember the Newton?). Brand can convince us to pay $1,450 for something that costs $450 to assemble (iPhone) or save an organization that institutionalized the rape of children (Chipotle). Just kidding, I’m talking about the church. Chipotle is awesome. But I digress.

The Founding Fathers were, at their core, incredible marketers who knew the Constitution needed to reach beyond its grasp and paint the promise of America. The strongest brand in the world, delivering loyalty and irrational returns on investment — that’s the US. When you are 5% of the world’s population but command a quarter of its resources, then we, the US, are the Jedi master of brand. Core to our brand code is independence, equality, rule of law, liberty, risk-taking, generosity, work, and moral leadership. In sum, we’ve always tried to be the good guys.
branding  CMO 
october 2018 by brokerchange
Meet the New Chief Collaboration Officer: The CMO – Adweek
This collaboration goes beyond simply attending the same meetings or jointly plotting product road maps. CarMax’s technology and marketing product teams share the same office space; since 2014, the company has created some two dozen cross-functional agile teams featuring software developers, user experience designers, data scientists and product managers.

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“We didn’t want to create a role that was about the marketing channel, but one that was about advocating for the customer across touch points,” he says. “Our chief digital officer, our CIO and I spend a lot of time thinking about how we bring the specialness of the co-op to people who are meeting us for the first time on their phone instead of inside one of our stores.

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“The big question for us is, how can technology enable people to spend more time outdoors, instead of being a barrier? If that’s what we need to deliver, then let’s put people in proximity together to collaborate around that outcome.”

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“In the past, my go-to partner was always the head of sales,” she says. “Today I meet regularly with our product, customer support, finance, design, product and people teams. CMOs have to be master collaborators as well as master communicators.”
insights_analytics  cmo  customerrelationship  marketing  marketing_futureof  groundingdocs 
october 2018 by JohnDrake
Twitter
RT : Creating a Shock-Proof Brand Experience Model: CMO Lessons Learned
branding  CMO  from twitter
september 2018 by bjp2aol

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