citruslabelsociety   3

L.A. Then and Now: Southern California's great citrus had its crate advertising - latimes.com
It wasn't long after the completion of the first transcontinental railroad in 1869 that California's citrus economy exploded, thanks to a mild climate and easy access to water. From 1880 to 1893, California citrus acreage grew from a few thousand acres to more than 40,000 — with 90% of it in Southern California, according to Tom Spellman, president of the Citrus Label Society. From San Diego to Santa Barbara, thousands of growers were eager to sell their goods to a hungry nation and looking for a competitive edge. "Everyone knew the product was basically the same; an orange is an orange, a lemon a lemon, a grapefruit a grapefruit," Spellman said. Growers responded by choosing catchy brand names and images to identify their product, then putting them on labels and pasting them onto wooden crates.
Spring  2011  March  USWest  California  GreenPlanet  citrus  1880s  1869  transcontinental  railroad  1893  SouthernCalifornia  SanDiegoCounty  OrangeCounty  LosAngelesCounty  SantaBarbaraCounty  VenturaCounty  orangecrates  labels  CitrusLabelSociety  brand 
march 2011 by ahasteve

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