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The Incorporated (CAKE) Price Target Lowered to $40.00 at Nomura | Cheesecake Factory…
CheesecakeFactory  from twitter
november 2017 by heyyouapp
These 11 Brands Are Already Using Instagram’s New Zoom Feature | Adweek
Less than a month after launching Instagram Stories—the Facebook-owned app's version of the popular Snapchat feature, which strings together photos and videos for 24 hours—Instagram moved a step ahead of Snapchat on Wednesday by giving users the ability to zoom in while viewing photos and videos.
Now, iPhone users can now pinch photos and videos to get a closer look at them, and there's plans to roll out zoom for Android phones in the coming weeks.
And when a social platform introduces something fresh, brands always follow, whipping up posts that incorporate what's new. Red Tettemer O'Connell + Partners has already created posts for Morning Star Farms and Reyka Vodka using the feature, but marketers should be cautious before going-all in.
"With the zoom feature, there needs to be some inherent reason to look at an image closer to discover something, but that action of discovery still needs to connect to the brands messaging in some way or it'll just feel like a gimmick," said Steve O'Connell, ecd and partner at Red Tettemer O'Connell + Partners. "That said, eventually the novelty of zooming in will wear off, and it'll simply be another tool in a brand's Instagram arsenal to be used specifically, only in special instances."
Instagram  zoom  launch  mobileadvertising  mobilesocial  creativeshowcase  ReykaVodka  CheesecakeFactory  GeneralElectric  NoosaYoghurt  MorningStarFarms  BudLight  KFC  Primark  BritishAirways  TurboTax  AdWeek  2016 
september 2016 by inspiral
Bay Area inside trader, Winifred Jiau, convicted
"Jiau, a former consultant with Mountain View "expert network" company Primary Global Research, was amply rewarded for her services - $208,000 in cash over two years, dozens of live lobsters, three iPhones, and a $300 gift certificate for the Cheesecake Factory."
siliconvalley  cheesecakefactory  insidertrading 
january 2014 by gohai
Dad Tests Limits Of Cheesecake Factory Vibrating Pager | The Onion - America's Finest News Source
"After receiving the device intended to alert him when his family's table at the Cheesecake Factory was ready, local father Timothy Reardon traversed the parking lots of adjacent businesses with the pager Tuesday to determine its range. "I'll bet I can get all the way behind the Barnes & Noble, no problem," said Reardon, who has performed similar experiments with cordless telephones. "I don't want to take it too close to the Best Buy, though, because all that electronic stuff in there might screw it up." At press time, Reardon's wife and children were finishing their appetizers while Reardon was still trying to find a way to get off the roof of an Old Navy a quarter of a mile away."
funny  theonion  gadgets  cheesecakefactory 
february 2009 by deusx

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