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12 Industries Experts Say Millennials Are Killing — And Why They're Wrong - CB Insights Research
The perception of the millennial generation as exceptionally narcissistic, immature, and disengaged from society has fueled a thousand hot takes on the industries they're “killing." Here's what's really going on.
esb7  ch4  CH10  demographics  millenials  trendanalysis  trends 
23 days ago by jeromekatz
Research: Why Reputation Management Matters - Vendasta Blog
Advice on how to use reputation management to retain small business customers. From vendasta.
esb7  CH10  retention  churn  advice  study  data 
24 days ago by jeromekatz
The Conversation Prism – (Brian Solis + JESS3)
The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.
ESB6  esb7  CH10  socialmedia  types  infographic 
6 weeks ago by jeromekatz
What's Your Conversion Rate by Channel? - Marketo
Good listing of conversion rates (CVR) for a variety of different approaches. Referral > partner ? Inbound > paid > social
ESB6  esb7  CH10  promotion  conversion  cvr 
7 weeks ago by jeromekatz
Google Ads Benchmarks for YOUR Industry [Updated!] | WordStream
OUTSTANDING summary of key online statistics by industry giving click through rates (CTR), cost per click (CPC), conversion rates (CVR), cost per action (CPA)
ESB6  esb7  CH10  Online  onlinemarketing  conversion  CVR  CPC  CTR  Google 
7 weeks ago by jeromekatz
‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas
The findings reveal major shifts from the traditional paid, earned, shared, owned (PESO) model of media use by organizations to an emerging ‘SOEP model’ (shared, owned, earned, paid). This affords new opportunities for practitioners, but also poses practical and ethical dilemmas.
esb7  ESB6  CH10  PESO  Marketing  research  contrarian 
8 weeks ago by jeromekatz
The Differences Between Paid, Earned, Owned, and Shared Media | AllBusiness.com
Basics of PESO model, includes category for Incentives, Partnerships and Influencer Engagement. Done by Gini Dietrich, who invented the PESO model. S here means "social" not shared.
ESB6  esb7  CH10  PESO  graphic  Marketing  media 
8 weeks ago by jeromekatz
What the PESO model got wrong
Adjusts PESO model for PR. Adds speeches in center, may be adding free ink efforts in other categories. Also mentions model comes from Gini Dietrich in Spin Sucks.
ESB6  esb7  CH10  PESO  graphic  Marketing  media  PR 
8 weeks ago by jeromekatz
Social Media and Web Development Services-(W)right On Communications
PESO model contributor. Adds Media Integration. Treats center as brand.
ESB6  esb7  CH10  PESO  graphic  Marketing  media 
8 weeks ago by jeromekatz
What is the PESO Model for Marketing?
In 2014, digital marketing expert Gini Dietrich published Spin Sucks and in it proposed a new model: the PESO model. It has been well received and adopted by PR professionals, but marketing professionals have largely ignored this very useful model. EXCELLENT "pros and cons" table.

What is the PESO Model?
PESO stands for “paid, earned, shared, owned,” and serves as a means of segmenting all of the marketing channels at a brand’s disposal into discrete groups.
ESB6  esb7  CH10  Marketing  PESO  history  media 
8 weeks ago by jeromekatz
Grow2019 eBook series
We have designed a monthly eBook series called GROW2019 to be your all-access guide into growing your brand. We want to help you become more of who you already are, and inspire you to become the success you were destined to be. Make 2019 the year to grow your brand and grow your business.

We will be releasing all 15 eBooks throughout the year. Each eBook contains tools and worksheets to help you translate your insights into actionable steps so you can grow. Click on any of the available eBooks to get started.
ESB6  esb7  ch9  CH10  brand  branding  ebooks 
10 weeks ago by jeromekatz
We Analyzed 12 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets To Their Growth — Here's What We Learned
After B2B and B2C, there's D2C (direct to consumer) skipping middlemen entirely, like Casper (mattresses), Harry's (razors) and Honest (beauty).
ESB6  esb7  ch9  CH10  b2b  b2c  D2C  businessmodel 
10 weeks ago by jeromekatz
The six consumer groups marketers need to know – Marketing Week
Pleased to Meet You (PDF) - social shopper, detached introvert, lifestyle junky, astute alpha, internet investigator, dedicated fan.
ESB6  esb7  ch9  CH10  customer  customers  types  Marketing 
11 weeks ago by jeromekatz

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