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From Amazon to Starbucks, Brands Are Finding New Ways to Sell Empathy - The Atlantic
And so, this moment of anxiety and creativity and cultural fracturing and political engagement and political apathy has brought a slight plot twist to the long and winding story of American advertising: It has gone and grown a conscience. The commercials that are ascendant at the moment are selling not just what ads so long have—power, prestige, beauty, glamour, sex—but also, more broadly, a vision of how those things can serve society. They are substituting claims about what is desirable for claims about what is right. They using their particular bully pulpit to moralize and sermonize and offer up, in the end, that most American of reassurances: that a better world can be achieved, because a better world can be bought.
capitalism  advertising  economics 
3 days ago by chriskrycho
Liberal Feminism Is Not a Winning Strategy in Gaming | Novara Media
"The mission is to refuse becoming complacent and thinking that if we have an equal number of women at the top of our industries, the fight is over. Diversity can be a convenient tool for capitalism – focusing on individual success stories, rather than structural inequality, is politically useful when attacking living standards."
capitalism  feminism  inequality  politics  gender  culture  mining  electronics  hardware  supplychains  figleaves 
3 days ago by Nachimir
The Gig Economy Celebrates Working Yourself to Death - The New Yorker
At the root of this is the American obsession with self-reliance, which makes it more acceptable to applaud an individual for working himself to death than to argue that an individual working himself to death is evidence of a flawed economic system
politics  economics  capitalism  work 
3 days ago by rbhlms
The gig economy celebrates working yourself to death • The New Yorker
Jia Tolentino:
<p>It’s a stretch to feel cheerful at all about the Fiverr marketplace, perusing the thousands of listings of people who will record any song, make any happy-birthday video, or design any book cover for five dollars. I’d guess that plenty of the people who advertise services on Fiverr would accept some “whiteboarding” in exchange for employer-sponsored health insurance.

At the root of this is the American obsession with self-reliance, which makes it more acceptable to applaud an individual for working himself to death than to argue that an individual working himself to death is evidence of a flawed economic system. The contrast between the gig economy’s rhetoric (everyone is always connecting, having fun, and killing it!) and the conditions that allow it to exist (a lack of dependable employment that pays a living wage) makes this kink in our thinking especially clear.

Human-interest stories about the beauty of some person standing up to the punishments of late capitalism are regular features in the news, too. I’ve come to detest the local-news set piece about the man who walks ten or eleven or twelve miles to work—a story that’s been filed from <a href="http://www.goodhousekeeping.com/life/inspirational-stories/news/a43131/coworkers-buy-teen-car/">Oxford, Alabama</a>; from <a href="http://www.freep.com/story/news/local/michigan/oakland/2015/01/31/detroit-commuting-troy-rochester-hills-smart-ddot-ubs-banker-woodward-buses-transit/22660785/">Detroit, Michigan</a>; from <a href="http://www.star-telegram.com/news/local/community/dallas/article134204899.html">Plano, Texas</a>. The story is always written as a tearjerker, with praise for the person’s uncomplaining attitude; a car is usually donated to the subject in the end. Never mentioned or even implied is the shamefulness of a job that doesn’t permit a worker to afford his own commute.</p>
culture  lyft  capitalism 
3 days ago by charlesarthur
George Osborne is a failure of a politician who is laughing in our faces | Owen Jones talks... - YouTube
that Theresa May let's this slide, is telltale sign! Not even the rumor of May asking him to resign. // Terror Attack aside. If in the next week or so there isn't even a rumour Maybot asking George to resign as MP, = telltale. "JAM" = just PR.
Westminster  Whitehall  Austerity  George  Osborne  Tories  nasty  party  Conservative  Theresa  May  revolving  door  lobby  No  Representation  Expense  Scandal  neoliberalism  crony  Capitalism  welfare  state  BlackRock  tax  evasion  avoidance  neoliberal  lost  generation  Brexit  David  Cameron  Rupert  Murdoch  backbench  gini  Coefficient  social  mobility  inequality  poverty  trap  UK  rigged  JAM 
4 days ago by asterisk2a
The Gig Economy Celebrates Working Yourself to Death - The New Yorker
At the root of this is the American obsession with self-reliance, which makes it more acceptable to applaud an individual for working himself to death than to argue that an individual working himself to death is evidence of a flawed economic system. The contrast between the gig economy’s rhetoric (everyone is always connecting, having fun, and killing it!) and the conditions that allow it to exist (a lack of dependable employment that pays a living wage) makes this kink in our thinking especially clear.
capitalism  culture  gig-economy  lyft  fiverr  work  jobs  employment  self-reliance 
4 days ago by jm

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