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How Tech is Drawing Shoppers Back to Bricks-and-Mortar Stores - WSJ
By Rebecca Dolan
Sept. 12, 2018

Robin Lewis, "The New Rules of Retail"

E-commerce’s disruption of malls is impossible to deny, but sometimes shopping in stores is the only way to guarantee quality before you buy. The question: Will these technologies help you make the most of the trip?
books  brands  bricks-and-mortar  customer_experience  e-commerce  high-end  innovation  Nike  retailers  technology  mobile_applications  Nordstrom 
13 days ago by jerryking
RT : I wrote about why do supposedly nice things for ordinary people online—“surprise and delight” campaigns, th…
brands  from twitter_favs
15 days ago by DocDre
can be beneficial to some . Before you spend a dime on this type of , ask you…
InfluencerMarketing  marketing  brands  from twitter
15 days ago by
Anti-Algorithm Fashion
Sept. 10, 2018 | The New York Times | By Vanessa Friedman.

Some fashion brands are displaying an increasingly confident adherence to their own ideas about what the world should look like now.

They make what they want, in the way they want. If that means getting rained on, so be it. If that means they lose audience members to shelter, well, O.K. It sounds like a small thing, but it’s getting harder and harder to find. The industry bends toward compromise. There’s a lot of pressure these days to design by algorithm. We know too much about buying habits and likes, and the result is an insidious bias toward giving people what they have already indicated they want. It may be safe, and easier to sell, but it’s antithetical to the whole point of fashion, which should be about giving people what they never knew they wanted — what they couldn’t imagine they wanted — until they saw it. There’s a clarity to such commitment that keeps people in their seats, a ruthlessness toward pandering to the prevailing winds (or rain) that is itself desirable.
Excerpt from 'A whole new mind: why right-brainers will rule
the future' By Daniel H. Pink. "Indeed, one of design's most potent
economic effects is this very capacity to create new markets... The
forces of Abundance, Asia, and Automation turn goods and services into
commodities so quickly that the only way to survive is by constantly
developing new innovations, inventing new categories, and (in Paola
Antonelli's lovely phrase) giving the world something it didn't know it
was missing.
analog  fashion  messiness  inspiration  algorithms  apparel  brands  clothing_labels 
15 days ago by jerryking
I wrote about why do supposedly nice things for ordinary people online—“surprise and delight” campaigns, th…
brands  from twitter_favs
15 days ago by lisov
With the growing popularity of among , it’s becoming increasingly important to know the…
influencermarketing  brands  from twitter
18 days ago by WeRank
Mattel turns to Hollywood to boost brands
September 7, 2018 | Financial Times | Alistair Gray in New York YESTERDAY.
Mattel  Hollywood  brands  toys  entertainment  films  movies 
18 days ago by jerryking

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