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RT : Find out how can get put on the map in this free guide by !
SEO  brands  from twitter
3 days ago by ormg
Hungry for Investment: Big Food Races Toward Startups 20180313
Hungry for Investment: Big Food Races Toward Startups
March 13, 2018 Share Hungry for Investment: Big Food Races Toward Startups on Facebook Share Hungry for Investment: Big Food Races Toward Startups on Twitter Share Hungry for Investment: Big Food Races Toward Startups on LinkedIn Share Hungry for Investment: Big Food Races Toward Startups via Email
Corporate Venture Capital CPG Food Tech
Since 2015, global food giants from Tyson Foods to Land O'Lakes have launched venture funds and incubator programs to attract early-stage startups.

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Mars, Kraft Heinz, and Thrive Market are some of the newest food companies to launch venture funds.

In March 2018, Mars Petcare launched two pet-focused funds, Leap Venture Studio (an incubator/accelerator) and Companion Ventures (a venture fund); Kraft Heinz launched an incubator and accelerator program for brands named Springboard; and Thrive Market made its first investment in protein bar company Square Organics through its new venture arm Thrive Market Ventures.
#brands  #enterprises  #startups  #accelerators  #VC  #CBInsights  incubators  VC  startups  brands  food 
5 days ago by phil_hendrix
RT : Advice Locator Pages enables multi-location to improve search placement, customer experience and visibility…
brands  from twitter
8 days ago by ormg
The best way to predict the future is to create it
While at ASOS I discovered that a huge amount of our reaction-based activity was non-incremental & we were simply targeting well-known/loyal customers & tracking that activity to outcomes that were predicted to happen anyway.

This isn't the fault of any individual, it's the failing of our ecosystem & measurement model. If we're expected to show a return next week for this week's advertising spend, then we're encouraging short-term optimisation.
illuma  asos  retargeting  brands 
20 days ago by ronnussey
Rhesus macaques form preferences for brand logos through sex and social status based advertising
Like humans, monkeys value information about sex and status, inviting the hypothesis that our susceptibility to these factors in advertising arises from shared, ancestral biological mechanisms that prioritize social information. To test this idea, we asked whether rhesus macaques (Macaca mulatta) show choice behavior that is similar to humans in response to sex and social status in advertising. Our results show that monkeys form preferences for brand logos repeatedly paired with images of macaque genitals and high status monkeys. Moreover, monkeys sustain preferences for these brand logos even though choosing them provided no tangible rewards, a finding that cannot be explained by a decision mechanism operating solely on material outcomes. Together, our results endorse the hypothesis that the power of sex and status in advertising emerges from the spontaneous engagement of shared, ancestral neural circuits that prioritize information useful for navigating the social environment. Finally, our results show that simple associative conditioning is sufficient to explain the formation of preferences for brand logos paired with sexual or status-based images.
psychology  marketing  brands  advertising  monkeys 
27 days ago by max_read
RT : The sooner , businesses or individuals realize that great marketing requires great content, the sooner their…
brands  from twitter
27 days ago by ormg

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