branding   50675

« earlier    

Desperately Seeking Cities | Online Only | n+1
The value of the Amazon contest is that it has laid bare a fundamental contradiction of contemporary urban life. Amazon appealed to cities—cannily, it must be said—to narrate themselves: what makes them unique, such that Amazon should locate there? The result was that all cities ended up putting forward the same, boring virtues and “legacy assets”: some parks, some universities, some available land, some tax breaks, some restaurants. Each city, it turned out, was indistinguishable from every other city: “thirty-six hours . . . in the same beer garden, museum, music venue, and ‘High Line’-type urban park.” By the same token, all cities were forced to realize their basic inadequacy: that ultimately, all their tireless work to cultivate their urbanity amounted to nothing if they did not have Amazon....

The most serious academic riposte to the urbanist ideology has been Michael Storper’s Keys to the City (2013), which demonstrates comprehensively what one might always have guessed, and what the Amazon contest has proven: the location of businesses, rather than the walkability, density, and diversity of a city, determines its economic health. A statistically insignificant portion of the country will up and move to Dallas because they are fiending for breakfast tacos that they can sort of walk to, near a private-public partnership-funded park that caps a freeway where they can sort of enjoy them. Most people, however, move to a place in search of jobs, not “urbanism.” ...

Among the calls most prominent—a takeover of the local party structure, an end to mass incarceration, a guarantee of healthcare, reinvestment in schools—there is still the unfinished work of planning. Left untouched, cities will rely on Amazon to do it for them.
media_city  amazon  placemaking  branding  urban_planning  smart_cities 
2 days ago by shannon_mattern
Eklos - Branding & Landing Page Design Case Study | Aerolab
This is how we helped AB-Inbev with the Branding and Naming of their new Business Accelerator, Eklos. Check it out!
branding  landingpage  bestpractice 
3 days ago by vadimvh
Don't Buy Into the Authenticity Scam | JSTOR Daily
We choose products and services partially based on how they make us feel, on meanings we derive from our choices.
marketing  branding 
3 days ago by jorgebarba

« earlier    

related tags

acceptableusepolicy  adobe  advertising  agency  airbnb  alphabet  amazon  analysis  analytics  apple  architecture  art  artist  bank  bestpractice  brand  broadcast  business  businessmodels  case  ch10  china  collaboration  community  contentmarketing  contentwriting  cool  creative  crisismanagement  crosspromotion  datagovernance  defstar5  deliveroo  desgin  design  designer  digitalart  digitalmarketing  documentation  domains  ecommerce  email  entrepreneurship  esb6  ethics  facebook  fashion  finance  fintech  font  fonts  fundraising  good  graphic-design  graphic  graphicdesign  graphics  growthhacking  identity  illustrator  inspiration  interactivity  internetmarketing  issue  landingpage  layout  list  logo  logos  london  makeyourownlane  management  marketing  media_city  menus  microsoft  motion  mpgvip  multilingual  multimedia  music  names  naming  nations  nike  packaging  pastry  personalbranding  photoshop  placemaking  platforms  politics  portfolio  posters  pr  pricing  print  privacy  producthunt  productmanagement  promotion  publicrelations  publishing  redesign  reference  reputation  reputationmanagement  research  resources  security  seo  sm  smart_cities  smm  socialmedia  sociology  solid  startup  startups  static  statistics  stefanimhoff-de  strategy  studio  style-guide  tech  technology  tees  telecom  tools  totwitter  traffic  travel  tv  twitter  type  typography  ui-patterns  uk  urban_planning  us  usergenerated  video  web-design  web-dev  webdev  webdevelopement  website  worldrenowned  writing  youtube  zoegeop 

Copy this bookmark:



description:


tags: