branding   50675

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Desperately Seeking Cities | Online Only | n+1
The value of the Amazon contest is that it has laid bare a fundamental contradiction of contemporary urban life. Amazon appealed to cities—cannily, it must be said—to narrate themselves: what makes them unique, such that Amazon should locate there? The result was that all cities ended up putting forward the same, boring virtues and “legacy assets”: some parks, some universities, some available land, some tax breaks, some restaurants. Each city, it turned out, was indistinguishable from every other city: “thirty-six hours . . . in the same beer garden, museum, music venue, and ‘High Line’-type urban park.” By the same token, all cities were forced to realize their basic inadequacy: that ultimately, all their tireless work to cultivate their urbanity amounted to nothing if they did not have Amazon....

The most serious academic riposte to the urbanist ideology has been Michael Storper’s Keys to the City (2013), which demonstrates comprehensively what one might always have guessed, and what the Amazon contest has proven: the location of businesses, rather than the walkability, density, and diversity of a city, determines its economic health. A statistically insignificant portion of the country will up and move to Dallas because they are fiending for breakfast tacos that they can sort of walk to, near a private-public partnership-funded park that caps a freeway where they can sort of enjoy them. Most people, however, move to a place in search of jobs, not “urbanism.” ...

Among the calls most prominent—a takeover of the local party structure, an end to mass incarceration, a guarantee of healthcare, reinvestment in schools—there is still the unfinished work of planning. Left untouched, cities will rely on Amazon to do it for them.
media_city  amazon  placemaking  branding  urban_planning  smart_cities 
2 days ago by shannon_mattern
Eklos - Branding & Landing Page Design Case Study | Aerolab
This is how we helped AB-Inbev with the Branding and Naming of their new Business Accelerator, Eklos. Check it out!
branding  landingpage  bestpractice 
3 days ago by vadimvh
Don't Buy Into the Authenticity Scam | JSTOR Daily
We choose products and services partially based on how they make us feel, on meanings we derive from our choices.
marketing  branding 
3 days ago by jorgebarba

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