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Apple's CES OOH Message Makes Privacy Clear 01/08/2019
The message stands about 13 floors high on the side of a hotel that overlooks the Las Vegas Convention Center hosting CES 2019 this week. It reads "What happens on your iPhone, stays on your iPhone" and includes a URL that leads to Apple’s privacy pages. That URL helps people to search online for information related to Apple's privacy details.
brand_apple  privacy  ces 
9 days ago by JohnDrake
Lee Clow and Dan Wieden on the endless search for creative freedom, Part 1 | Campaign US
Steve Jobs was incredibly rare. When he came back in 1997, after he got thrown out by the soda-pop salesman, he was on a mission. He said, "We're going to meet every week on advertising," and we did until he died. Even if we didn't have stuff to do, he wanted to think about the advertising and talk about it.

The rare brands have somebody at the top that has a point of view and a belief system. They are the best clients.
advertising  brand_apple  jobs  wiedenkennedy  leeclow  creativity  agencybusiness 
5 weeks ago by JohnDrake
Text of Steve Jobs' Commencement address (2005)
1. You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

2. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.

3. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
jobs  brand_apple  advice 
september 2018 by JohnDrake
Apple's pricey iPhone X, subscriptions deliver earnings beat
Apple sold 41.3 million iPhones in the fiscal third quarter, half a million less than expected, but the average iPhone selling price topped expectation by $30, hitting $724, according to FactSet. Apple Chief Financial Officer Luca Maestri told Reuters that customers were buying costlier models and the $999 iPhone X was the quarter's best seller.
Apple posted third-quarter revenue of $53.3 billion and profits of $2.34 per share, compared with analyst estimates of $52.3 billion and $2.18 per share, respectively, according to Thomson Reuters I/B/E/S. (Graphic:
august 2018 by JohnDrake
Ad Industry Blasts Apple's New Privacy Settings 07/26/2018
Apple said last month at the Worldwide Developers Conference that the newest version of Safari will include additional default settings aimed at protecting consumers' privacy. Among other new settings, the browser will alert users via pop-up notifications when Facebook (and other companies) attempt to collect tracking data.
data  brand_apple  privacy  bigdata 
july 2018 by JohnDrake
Apple and Goldman Sachs join forces | WARC
The new credit card is expected to be branded Apple Pay and could be introduced as early as next year, the Wall Street Journal reported, citing people “familiar with the matter”.
planning_ICCU  finance  brand_apple 
may 2018 by JohnDrake
Apple, Influence, and Ive
“I don’t look at watches for their relationship to popular culture, which I know is so much of the fun – but rather as somehow the distillation of craft, ingenuity, miniaturization, and of the art of making.”
design  brand_apple  people 
may 2018 by JohnDrake
Bloomberg: Scott Galloway Discusses Four World-Conquering Companies
Podcast Takeaways

Google: Modern Person's God.
The brain

Facebook: Love at scale.
The heart.

Amazon: Consumptive, Getting More.
The gut.

Apple: Reproductive, Attractive to Others.
The reproductive area.

Amazon success: Not ops or data but storytelling, Bezos investor letter in 97 said will invest in three things: 1. selection, 2. convenience and 3. value. Storytelling and the narrative is really powerful.
brand_amazon  Facebook  brand_apple  brand_google  socialmedia  thefuture  strategy  strategy_development 
march 2018 by JohnDrake
Apple, Google see reputation of corporate brands tumble in survey
John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings like its Google Docs word processor or Google Maps and Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad.


The poll, conducted since 1999, surveyed 25,800 U.S. adults from Dec. 11 to Jan. 12 on the reputations the “most visible” corporate brands.
brand_tesla  brand_amazon  brand_apple  branding  brand_google 
march 2018 by JohnDrake
FKA twigs stars in new Apple film directed by Spike Jonze
Here an Apple product, this time the HomePod and Siri, is again at the centre of the film, though without feeling remotely shoved in the audience’s face.
creative_executions_Film  brand_apple  greatwork 
march 2018 by JohnDrake
Above Avalon: Apple Watch Is a Bridge to the Future
The reality is that Apple Watch likely won't support the same kind of ecosystem that we are accustomed to with iPhone and iPad. Apple Watch ends up being designed more for what may come after the App Store.


Instead of relying on a collection of apps on my wrist, most of my interactions with services and features on Apple Watch end up being through the Siri watch face and various cards featuring glanceable amounts of information and data chosen for me by a digital assistant. These cards are personalized for me based on the time of day and my schedule. The implications of this computing experience are immense. We move away from pulling data from various apps and getting pushed mostly useless notifications to being pushed a curated feed of data that is always changing and tailored to the day at hand. Every app developer will be impacted by this dynamic.


Unlike Amazon and Google, who are desperately trying to position voice as a way to leapfrog over the current smartphone/tablet and app paradigm, Apple is approaching things from a different angle. Instead of betting on a voice interface that may push some information to a stationary screen, Apple is betting on mobile screens that are home to a digital assistant. Apple is placing a bet that consumers will want the familiarity of a touch screen to transition to a future of greater AI and digital assistants. In addition, Apple thinks user manipulation via screen (fingers, hands, and eyes) will remain a crucial part of the computing experience for the foreseeable future.


Later this year, there will be more than 40 million people wearing an Apple Watch on a daily basis.
brand_apple  technology_future  apple_watch  wearables 
january 2018 by JohnDrake
Holiday — Sway — Apple - YouTube
get lost in the story
based on one cool product capability
creative_executions_Film  brand_apple 
november 2017 by JohnDrake
150 average Americans draw 10 famous logos and the results are a hilarious lesson on logo design
To test logo recall of famous brands, asked 150 average Americans to draw famous logos — from memory. The results were hilarious…
branding  brand_walmart  brand_starbucks  campaignplanning  designthinking  design  logo  brand_apple  brand_target  consumerbehavior 
october 2017 by JohnDrake
Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek
When Apple first announced the limitations to cross-website tracking in June, the company said the changes are meant to improve trust with users, explaining that “users feel that trust is broken when they are being tracked and privacy-sensitive data about their web activity is acquired for purposes that they never agreed to.”
brandsafety  data  brand_apple  secuity  onlinefraud 
september 2017 by JohnDrake
The ad opportunities in iPhone X | WARC
The new iPhone doesn’t just upgrade the smartphone experience but also has the potential to create new ways for brands to connect with the consumers says Ben Phillips, Global Head of Mobile at MediaCom
smarthome  thefuture  brand_apple  smartphones  augmentedreality 
september 2017 by JohnDrake
Apple Finally Joined Instagram. Here’s How It Plans to Use It – Adweek
It will surely attract gobs of followers in the coming days, but rather than signaling a new social strategy for the tech giant, the move is instead designed, at least at first, simply to extend an existing ad campaign—“Shot on iPhone,” which has been running since 2015 and will now get the full Instagram treatment.
instagram  brand_apple  photography 
august 2017 by JohnDrake

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