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Text of Steve Jobs' Commencement address (2005)
1. You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

2. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.

3. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
jobs  brand_apple  advice 
25 days ago by JohnDrake
Apple's pricey iPhone X, subscriptions deliver earnings beat
Apple sold 41.3 million iPhones in the fiscal third quarter, half a million less than expected, but the average iPhone selling price topped expectation by $30, hitting $724, according to FactSet. Apple Chief Financial Officer Luca Maestri told Reuters that customers were buying costlier models and the $999 iPhone X was the quarter's best seller.
Apple posted third-quarter revenue of $53.3 billion and profits of $2.34 per share, compared with analyst estimates of $52.3 billion and $2.18 per share, respectively, according to Thomson Reuters I/B/E/S. (Graphic: tmsnrt.rs/2LNgw6q)
brand_apple 
11 weeks ago by JohnDrake
Ad Industry Blasts Apple's New Privacy Settings 07/26/2018
Apple said last month at the Worldwide Developers Conference that the newest version of Safari will include additional default settings aimed at protecting consumers' privacy. Among other new settings, the browser will alert users via pop-up notifications when Facebook (and other companies) attempt to collect tracking data.
data  brand_apple  privacy  bigdata 
12 weeks ago by JohnDrake
Apple and Goldman Sachs join forces | WARC
The new credit card is expected to be branded Apple Pay and could be introduced as early as next year, the Wall Street Journal reported, citing people “familiar with the matter”.
planning_ICCU  finance  brand_apple 
may 2018 by JohnDrake
Apple, Influence, and Ive
“I don’t look at watches for their relationship to popular culture, which I know is so much of the fun – but rather as somehow the distillation of craft, ingenuity, miniaturization, and of the art of making.”
design  brand_apple  people 
may 2018 by JohnDrake
Bloomberg: Scott Galloway Discusses Four World-Conquering Companies
Podcast Takeaways

Google: Modern Person's God.
The brain

Facebook: Love at scale.
The heart.

Amazon: Consumptive, Getting More.
The gut.

Apple: Reproductive, Attractive to Others.
The reproductive area.

Amazon success: Not ops or data but storytelling, Bezos investor letter in 97 said will invest in three things: 1. selection, 2. convenience and 3. value. Storytelling and the narrative is really powerful.
brand_amazon  Facebook  brand_apple  brand_google  socialmedia  thefuture  strategy  strategy_development 
march 2018 by JohnDrake
Apple, Google see reputation of corporate brands tumble in survey
John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings like its Google Docs word processor or Google Maps and Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad.

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The poll, conducted since 1999, surveyed 25,800 U.S. adults from Dec. 11 to Jan. 12 on the reputations the “most visible” corporate brands.
brand_tesla  brand_amazon  brand_apple  branding  brand_google 
march 2018 by JohnDrake
FKA twigs stars in new Apple film directed by Spike Jonze
Here an Apple product, this time the HomePod and Siri, is again at the centre of the film, though without feeling remotely shoved in the audience’s face.
creative_executions_Film  brand_apple  greatwork 
march 2018 by JohnDrake
Above Avalon: Apple Watch Is a Bridge to the Future
The reality is that Apple Watch likely won't support the same kind of ecosystem that we are accustomed to with iPhone and iPad. Apple Watch ends up being designed more for what may come after the App Store.

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Instead of relying on a collection of apps on my wrist, most of my interactions with services and features on Apple Watch end up being through the Siri watch face and various cards featuring glanceable amounts of information and data chosen for me by a digital assistant. These cards are personalized for me based on the time of day and my schedule. The implications of this computing experience are immense. We move away from pulling data from various apps and getting pushed mostly useless notifications to being pushed a curated feed of data that is always changing and tailored to the day at hand. Every app developer will be impacted by this dynamic.

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Unlike Amazon and Google, who are desperately trying to position voice as a way to leapfrog over the current smartphone/tablet and app paradigm, Apple is approaching things from a different angle. Instead of betting on a voice interface that may push some information to a stationary screen, Apple is betting on mobile screens that are home to a digital assistant. Apple is placing a bet that consumers will want the familiarity of a touch screen to transition to a future of greater AI and digital assistants. In addition, Apple thinks user manipulation via screen (fingers, hands, and eyes) will remain a crucial part of the computing experience for the foreseeable future.

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Later this year, there will be more than 40 million people wearing an Apple Watch on a daily basis.
brand_apple  technology_future  apple_watch  wearables 
january 2018 by JohnDrake
Holiday — Sway — Apple - YouTube
get lost in the story
based on one cool product capability
creative_executions_Film  brand_apple 
november 2017 by JohnDrake
150 average Americans draw 10 famous logos and the results are a hilarious lesson on logo design
To test logo recall of famous brands, signs.com asked 150 average Americans to draw famous logos — from memory. The results were hilarious…
branding  brand_walmart  brand_starbucks  campaignplanning  designthinking  design  logo  brand_apple  brand_target  consumerbehavior 
october 2017 by JohnDrake
Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek
When Apple first announced the limitations to cross-website tracking in June, the company said the changes are meant to improve trust with users, explaining that “users feel that trust is broken when they are being tracked and privacy-sensitive data about their web activity is acquired for purposes that they never agreed to.”
brandsafety  data  brand_apple  secuity  onlinefraud 
september 2017 by JohnDrake
The ad opportunities in iPhone X | WARC
The new iPhone doesn’t just upgrade the smartphone experience but also has the potential to create new ways for brands to connect with the consumers says Ben Phillips, Global Head of Mobile at MediaCom
smarthome  thefuture  brand_apple  smartphones  augmentedreality 
september 2017 by JohnDrake
Apple Finally Joined Instagram. Here’s How It Plans to Use It – Adweek
It will surely attract gobs of followers in the coming days, but rather than signaling a new social strategy for the tech giant, the move is instead designed, at least at first, simply to extend an existing ad campaign—“Shot on iPhone,” which has been running since 2015 and will now get the full Instagram treatment.
instagram  brand_apple  photography 
august 2017 by JohnDrake
Center for Design Innovation
Most directly, about a third of the way in he talks about how whenever a new medium is introduced we fall back to old ways and known habits with how we use it. Many forget this but it took people an entire decade of watching TV to understand how to use it beyond just being radio with a video camera turned on. All new mediums take time to figure out how to maximize their potential---this is especially hard in an American culture of immediacy, growth obsession, and earnings reports.
brand_apple  stevejobs  people  thefuture  technology_future  technology  technologyadoption 
july 2017 by JohnDrake
In 10 Years, Your iPhone Won’t Be a Phone Anymore - WSJ
“Instead of using your phone to get away from the world, you’ll use it to join in the world in a much deeper and more meaningful way,”

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“You might be walking by someplace and it might tell you, ‘Hey, you should go in here, they make a great cup of coffee and there’s also this person you really would like, too’,”

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By 2027, Apple and its competitors will also have cemented a world of tradeoffs: If you want your life enhanced by AI and all the rest of this tech, you’re going to have to submit to constant surveillance—by your devices or, in many cases, by the tech giants themselves. Apple’s bet is that you will trust it to do this: The company’s privacy stance is that it isn’t going to look at or share your data, and it will be encrypted so others can’t look at it, either.

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Getting used to that won’t be easy. Just as getting in a stranger’s car or sleeping in a stranger’s home seemed crazy before Uber and Airbnb, the 2027 iPhone’s most important differentiator may be our willingness to accept things we can’t even fathom today.
smartphones  mobileweb  thefuture  brand_apple  mobile  smartwatch 
july 2017 by JohnDrake
Above Avalon: iPhone Evolution
AR Navigator

There are signs that the iPhone's role in our lives is about to change once again. We are on the verge of the augmented reality (AR) era. Apple has been investing heavily in AR for years with a number of notable acquisitions including Metaio, Emotient, Polar Rose, Faceshift, PrimeSense, Flyby Media, and Perceptio. AR is going to turn the iPhone into a smart pair of eyes. These eyes will transform the iPhone's functionality. Much of what has been written and said about AR positions the technology as merely an interlacing of objects with a real-world layer. Snapchat filters come to mind. However, the much more interesting and valuable attribute found with AR is having a device extract data from our surroundings and then offer additional value and context to the user. The dual-camera system found in the iPhone 7 Plus is able to extract more data than any other iPhone camera.
brand_apple  augmentedreality  smartphones  mobile 
may 2017 by JohnDrake

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