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Google-supported AdLingo puts chatbots inside interactive display ads | Mobile Marketer
AdLingo, a startup that Google supported in its Area 120 tech incubator, debuted a conversational marketing platform that lets brands place chatbots inside interactive display ads and reach a target audience, per an announcement. Google serves the ads though its ad network with a CPM based on impressions, per MarTech Today.
Car dealership Allstar Kia and live auction site Tophatter are among the first companies to test out the conversational ad format. Marketing intelligence firm Valassis Digital, conversational commerce provider LivePerson and chatbot developer Take were early technology partners with AdLingo, per its announcement.​
google  bots  advertising  future 
9 hours ago by dancall
Renault Italy taps Messenger chatbot to drive SUV sales | Mobile Marketer
Renault Italy is selling a limited edition of its latest Captur SUV through a chatbot on Facebook Messenger, which has 1.3 billion users worldwide. The campaign includes a Japanese-style animated series on Instagram Stories that shows the nighttime journey of two men in Tokyo who meet a "mysterious" character who can help buy one of the 100 SUVs available, Adweek reported.
Viewers of the "Tokyo Stories" series can connect with a chatbot of the salesman character, an animated man wearing a red suit, to pre-order the Japanese-inspired vehicle. Renault Italy rolled out the campaign on Oct. 10 and received two orders via the bot within 24 hours, according to The Drum.
automotive  bots  creative 
9 hours ago by dancall
Asos debuts voice-powered shopping on Google Assistant | Mobile Marketer
Online fashion retailer Asos now lets customers use verbal commands to shop on the voice-controlled Google Assistant. By saying, "Hey, Google, talk to Asos" to a Google Home smart speaker or the digital assistant's app on Android or iOS, U.S. and U.K. customers can start a conversation with Enki, the Asos shopping guide, according to a press release shared with Mobile Marketer.
Enki, which also responds to text commands, aims to help shoppers find new clothing items among the online store's 85,000 products and the 5,000 new items added each week.
The Enki chatbot has several features including Style Match that lets shoppers search for products using photos from the web or those taken with a phone camera. Asos this year tested the Enki chatbot on Facebook Messenger in the U.K.
voice  google  ecommerce  retail  clothing  bots 
9 hours ago by dancall
Nike’s Jordan Brand Is Using a Facebook Messenger Bot to Deliver Content – Adweek
Nike teamed up with conversational artificial intelligence platform Snaps on a Facebook Messenger bot for its Jordan Brand that it hopes will jump out of the gym among the sneakerhead community.
sportswear  bots  creative  trends 
10 hours ago by dancall
Up to 9.5 million net neutrality comments were made with stolen identities | Ars Technica
The Times wrote that the AG also subpoenaed Century Strategies, "a political consultancy founded by Ralph Reed, the former director of the Christian Coalition,"
netneutrality  astroturf  fakenews  trolls  bots  trump  ralphreed  evangelicals 
yesterday by yorksranter
Google Assistant's app redesign abandons chatbots
Google Assistant is getting an overhaul on smartphones, and it’s discarding one of 2016’s biggest tech fads in the process. When Google Assistant arrived a couple of years ago, chatbots were all the rage in products like Facebook Messenger and Micro…
via-IFTTT  via-Pocket  assistant  bots  google  news  tech  via-Diigo 
yesterday by evansthompson
Pouring one out for the Boxmakers
Tom Armitage on the passing of an era, bridges that talk, and the sadness that us Twitter
technology  bots 
yesterday by MGallagher
Twitter
California just banned hidden from influencing an election. "Why not assume that protecting voters from count…
bots  from twitter_favs
3 days ago by andriak
Nike’s Jordan Brand Is Using a Facebook Messenger Bot to Deliver Content – Adweek
The bot delivers content from the Air.Jordan blog, Jordan News and Jordan.com via weekly updates, and that fare is divided into three categories: shop, Air.Jordan and watch.

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Beta-testing of the new Messenger bot began around the time of the National Basketball Association’s All-Star Weekend in February, and Nike said the bot is generating open rates of 87 percent, far outpacing the typical 15 percent to 20 percent it sees from emails.
brand_nike  bots 
6 days ago by JohnDrake
Renault Italy Is Selling a Limited-Edition SUV Through a Facebook Messenger Chatbot – Adweek
Renault Italy is bringing 100 of its Captur Tokyo Edition, a limited-edition SUV, to the market—and it will sell them for the first time through a Facebook Messenger chatbot.

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The above video promoting the campaign tells viewers that “the only way” to get their “hands on” the 100 “pieces” (cars) is to “speak with him.” The “him” seems to be the same mysterious character alluded to in the release, although he doesn’t appear to be all that mysterious.
bots  automotive  Facebook 
6 days ago by JohnDrake

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