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Athleisure, barre and kale: the tyranny of the ideal woman | News | The Guardian
This is how athleisure has carved out the space between exercise apparel and fashion: the former category optimizes your performance, the latter optimizes your appearance, and athleisure does both simultaneously. It is tailor-made for a time when work is rebranded as pleasure so that we will accept more of it – a time when, for women, improving your looks is a job that you’re supposed to believe is fun. And the real trick of athleisure is the way it can physically suggest that you were made to do this – that you’re the kind of person who thinks that putting in expensive hard work for a high-functioning, maximally attractive consumer existence is about as good a way to pass your time on Earth as there is.
women  gender  bodyimage  feminism  athleisure  review  critique  Guardian  2019 
august 2019 by inspiral

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