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Mic shuts down, a victim of management hubris and Facebook’s pivot to video - Columbia Journalism Review
there were clear signs of impending doom—including when Upworthy, a once-viral superstar, had to lay off staff and then sell the company in 2017 due to changes in the Facebook news-feed algorithm. “I don’t know how anyone could look at what happened to Upworthy and think that bearing down on a platform you didn’t own with a business plan it will never share was going to be a permanent money-maker,” says one former Mic editor. Veteran editor and former Guardianjournalist Heidi Moore wrote for CJR in September of 2017 about the false hope behind the media’s vision of Facebook-based video riches, and used Mic’s dropping website traffic as the lede of her piece. Even then, the term “pivot to video” had already become a dark joke in media circles.
Mic  onlinevideo  fb  platforms  bm 
11 days ago by paulbradshaw
How New York Media is using Instagram to drive commerce for advertisers and for itself - Digiday
While many publishers have embraced Instagram as a platform for creating branded content, it has been far less useful as a channel for distributing branded or commerce content.

But over the past year, publishers and advertisers alike are both looking at Instagram as a place to drive commerce. Spiegel said that advertisers increasingly ask for branded content to appear there, part of a broader trend of publishers and advertisers starting to take cues from one another on platforms.
instagram  bm  advertising 
13 days ago by paulbradshaw
How NYT Cooking amassed 120,000 subscriptions in a year and a half - CNN
NYT Cooking charges $5 a month for access to its coverage. That's a relatively big ask in an age when just about every form of entertainment has a monthly fee attached to it, and when amateur cooks already have access to countless recipes on the internet for free.
Notably, the Cooking section is not included in a basic, $15-a-month digital subscription to the Times. Cooking enthusiasts either have to pay the extra $5 for access, or subscribe to a pricier Times bundle.
email  newsletters  nytimes  bm  food 
20 days ago by paulbradshaw
'Less than a McDonald's happy meal': Facebook's video ad breaks aren't working for creators - Digiday
But eligible creators tell Digiday that they aren’t making any meaningful revenue from Facebook’s ad breaks, even if they have a large Facebook audience. A U.S.-based creator using Facebook Watch said an episodic-show made less than $100 per video when it was distributed on multiple pages that total nearly five million. A U.K.-based creator said that five recent videos, which have accumulated more than 6.4 million views, he’s earned “less than the price of a McDonald’s happy meal — after currency conversion.”
onlineVideo  watch  fb  bm 
21 days ago by paulbradshaw
YouTube looks to merch and memberships to make creators more money





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YouTube looks to merch and memberships to make creators more money

Because ads aren't the only way YouTubers can earn cash.

Edgar Alvarez

06.21.18 in Internet


YouTube is having a busy day at VidCon 2018. Aside from launching Premieres, a feature that lets creators hype prerecorded videos with a public landing page, the company is also announcing new ways for them to make more money. For starters, channels with more than 100,000 subscribers will now have access to Memberships, which will allow viewers to pay a monthly fee of $4.99 to get exclusive access to badges, emoji, livestreams, members-only videos and shoutouts, among other perks. This is exactly what YouTube was already doing with Sponsorships, though that was available only to a select group of YouTubers. If you're a creator but don't meet the 100,000-subscriber threshold, YouTube says it hopes to bring Channel Memberships to more people in the coming months.

In addition to that, YouTube has teamed up with Teespring on a merchandise shopping tool that will let creators sell custom gear via a built-in hub on their channel. As pictured above, YouTubers can choose from over 20 merch items to offer to their audience, including tees, hoodies and accessories including pillows. Like with Premieres and Channel Memberships, YouTube's merchandise shop won't be available to everyone: It's just for US-based channels with more than 10,000 subscribers, though the company did say that it plans to bring it to more creators "soon," along with other merchandising partners.
YouTube  onlinevideo  bm  merchandise  membership 
24 days ago by paulbradshaw
Unfold launches a design agency for Instagram Stories
Unfold is launching the next stage of its business: a design agency for Instagram Stories. Under the moniker Unfold for Brands, Cobo created the company’s first custom-branded Story series for the luxury fitness company Equinox, with 13 templates that Equinox’s social media team and its trainers can access using a special code in the Unfold app.
According to Equinox’s chief marketing officer Vimla Black Gupta, the company has seen exponential growth when it comes to Instagram Stories, and saw Unfold as a way to provide more resources to its social media team and its trainers, who often advertise their classes on Instagram. 
instagram  stories  bm  apps 
5 weeks ago by paulbradshaw

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