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Don't Be Better. Be Different. Lessons in Branding from Mauborgne to Musashi. - Clicked Studios
ASK THESE 3 QUESTIONS TO FIND YOUR BRAND’S EDGE

What does every company in my industry do that I can’t stand?!
Instead of thinking about what you love, list out things you hate and stand against.  Doing this can show you where your passion truly lies and how you can be different from the status quo.
What does nobody want to do in my industry?  That might just be the key to finding your new path.
ESB6  ch10  promotion  brand  branding  how-to  howto  advice  strategy  blueoceanstrategy  uniqueness 
december 2018 by jeromekatz
Twitter
RT : Can help win a golden medal? Check out this story and find out!
blueoceanstrategy  from twitter
october 2016 by NigelB

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