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The Tall, Cold Tale of the Big Gulp
The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In fact, 7-Eleven dispenses 38 million gallons of soda per annum. Why do so many of us wind up at 7-Eleven for a soda? Two reasons. The first is that 25 percent of us live within a mile of one of the stores.

The second, of course, is the Big Gulp.  marketing  beverages  2015-02  adweek 
november 2018 by xr
YouTube Is Launching a New Creative Suite for Marketers to Make Better Ads – Adweek
The Creative Suite will focus on delivering insights for brands (with the Video Experiment and Video Creative Analytics tools) and storytelling (with its Director Mix and Video Ad Sequencing tools). The company said it is working with a number of agencies and brands including brands like 20th Century Fox (for The Greatest Showman) and Kellogg’s which have already started to use these tools.

Video Experiments will allow brands and agencies to test campaigns in real time to measure things like awareness, ad recall and purchase intent. The tools allow brands to make tweaks to the campaigns before the official launch to maximize the effectiveness of the creative. YouTube’s Brand Lift tool measures those analytics after a campaign has ended. YouTube realized it could help creatives prior or during a campaign if it could extend those capabilities to creatives earlier in the process.
YouTube  YouTubeCreativeSuite  launch  insights  analytics  AdWeek  2018 
june 2018 by inspiral
Facebook Translation Suggestions Are Now Available Throughout Messenger – Adweek
Facebook revealed at its F8 annual developer conference in early May that Messenger’s suggestions from M would be extended to provide translation suggestions for different languages in the social network’s Marketplace commerce section.
Facebook  MAssistant  translation  launch  AdWeek  2018 
june 2018 by inspiral
How Brands Are Justifying an Increased Need for Consumer Data – Adweek
With other situations, the value is convenience. The new Amazon Go stores may enable you to purchase without waiting in line, but the price for that convenience is having hundreds of in-store cameras take your picture thousands of times in order to record what you place in your cart. This level of retail surveillance may be worth it if the value of the convenience is big enough. Though the question remains: Where is that data stored, and how else is it being used to profile people and retarget messaging?
data  privacy  adweek  datacoup  twitter  convenience  value 
may 2018 by wmaceyka
When and Where People Are Listening to Podcasts Most in the United States – Adweek
Acast also measured the times of day U.S. users stream or download podcasts the most. Listeners typically enjoy podcasts either early in the morning or later at night. The company measured spikes around 7-8 a.m. and 11 p.m. ET. The chart below illustrates which hours had how many states tuning in.
acast  podcasts  adweek  podcast-production 
september 2017 by yolandaenoch
Fashion Fans Can Watch the Met Gala Thanks to Vogue’s 360-Degree Livestream on Facebook – Adweek
When Vogue editor-in-chief Anna Wintour and dozens of A-list celebrities walk down the red carpet during Monday’s annual Met Gala in New York, Vogue will be livestreaming the event in 360 degrees from Facebook—with ads from champagne brand Moët & Chandon sprinkled throughout the broadcast.

The Met Gala is working with Facebook Creative Shop to set up the livestream, which will be the Met Gala’s first 360-degree broadcast. It’s also one of the Creative Shop’s first branded 360 live videos. During the broadcast, Moët-branded bubbles will appear periodically as interstitial ads between footage. Facebook is working with visual effects company Digital Domain to set up the video’s multi-camera perspective.
Facebook  Vogue  livestreaming  360video  creativeshowcase  AdWeek  2017 
may 2017 by inspiral
LinkedIn Now Has More Than 500 Million Members in 200 Countries – Adweek
LinkedIn announced Monday that it now has more than 500 million members in 200 countries.
LinkedIn  statistics  penetration  AdWeek  2017 
may 2017 by inspiral
With Its New App, Tumblr Is Moving Beyond Looping Videos and Memes to Live Video and Messaging – Adweek
Tumblr is making a bigger bet on video. Today the Yahoo-owned site is launching an app called Cabana that lets up to six users at a time video chat with one another. Users can also watch YouTube clips within the app via an API integration. Tumblr is initially launching Cabana for iPhones, with an Android version expected in May.

Tumblr’s app encourages users to add friends and contacts they already know, much like existing video conferencing and messaging apps including Snapchat, WeChat and Facebook Messenger.
Tumblr  TumblrCabana  mobilevideo  mobilemessaging  launch  AdWeek  2017 
may 2017 by inspiral
Twitter Announces 16 New Livestreaming Partners at Its First NewFronts Presentation – Adweek
Another 16 sports, news and entertainment companies will soon be livestreaming content on Twitter as the company furthers its mission to be the go-to source for live content around the clock.

During its debut at the Digital Content NewFronts, Twitter CEO Jack Dorsey and other executives unveiled the company’s new slate of programming for 2017 as it plans to livestream video content 24 hours a day, seven days a week. Twitter, which has increasingly bet on live programming since the fourth quarter of 2016, has seen its number of partners grow quickly. Total hours of live content grew from 500 in the fourth quarter to more than 800 in the first three months of 2017, according to Twitter.
Twitter  livestreaming  content  launch  NFL  WNBA  PGA  Bloomberg  LiveNation  AdWeek  2017 
may 2017 by inspiral

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