advertising   141534

« earlier    

The Ad-Based Internet is a Threat Against Human Rights & Democracy
If Facebook taught us one thing, it’s how unable we are to regulate our own technologies.
advertising  politics  socialmedia  google  facebook  society 
21 hours ago by jorgebarba
Facebook inflated ad metrics up to 900 percent: lawsuit
Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims.
A group of small advertisers suing the Menlo Park social media titan alleged in the filing that Facebook “induced” advertisers to buy video ads on its platform because advertisers believed Facebook users were watching video ads for longer than they actually were.
That “unethical, unscrupulous” behavior by Facebook constituted fraud because it was “likely to deceive” advertisers, the filing alleged.
The latest allegations arose out of a lawsuit that the advertisers filed against Mark Zuckerberg-led Facebook in federal court in 2016 over alleged inflation of ad-watching metrics. The plaintiffs said in the recent filing that their new claims are based on internal Facebook documents obtained through the court process.
advertising  facebook  video  scam  legal 
4 days ago by rgl7194
Daring Fireball: Lawsuit Claims Facebook Inflated Ad Metrics Up to 900 Percent
Ethan Baron:
Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims.
A group of small advertisers suing the Menlo Park social media titan alleged in the filing that Facebook “induced” advertisers to buy video ads on its platform because advertisers believed Facebook users were watching video ads for longer than they actually were.
That “unethical, unscrupulous” behavior by Facebook constituted fraud because it was “likely to deceive” advertisers, the filing alleged.
If true, Facebook’s big “pivot” to video was really a scam. Again, Facebook is looking more and more like a criminal enterprise. A Silicon Valley racket.
advertising  facebook  video  scam  daring_fireball  legal 
4 days ago by rgl7194

« earlier    

related tags

1984  2018  actors”:  ad  add-on  adrian-colyer  ads  adsense  advertisement  advertising_weak  advertisingsubjectmatter  advice  adwords  aggregation_theory  ai  alexa  algorithmism  amazon  analytics  and  android  apology  apple  article  atlantic  attention  attribution  augmentedreality  babylon  based  basic  bigdata  bitcoin  bloat  block  blockchain  bots  branding  brave  brendan  browser  bullshit  business  by:richardmiles  canada  cannabis  casestudies  censorship  chat  chrome  client  clippings  community  companies  competition_law  computers  computing  content  cool  copywriting  corporate  corporateconsolidation  corporateindemnity  creepy  crisismanagement  critique  ctr  culture  daring_fireball  data  datadecisions  datamining  deletefacebook  democracy  democratic-party  development  digital  disable  discovery  display  diversity  drugs  ecommerce  edmodo  eich  election  emotions  ethics  evidence  evil  examples  exclusion  experiential  extension  facebook  facebookportal  fail  fake_facts  fb  feminism  firefox  food  football  footwear  fraud  freedom  freelance  from:thedrum  funny  future  ga  gan  generative  good  google  google_play  gop  gov2.0  government  guardian  haighassociates  hardware  health  history  homepod  homophobia  honesty  how  humanrights  humor  images  incentives  information  inhouse  insight  inspiration  inspirational  internet  internetofthings  iot  kaep  labour  law  lead  leadership  legal  lesbinet  linkedin  love  lying  mainstream  marketing  measurement  media  media_war  medicine  membership  messaging  minitrue  money  monopoly  morals  music-library  music-licensing  newspapers  not  npr  oligarchicalcollectivism  omgwtf  online  onlineads  opensource  opera  opt  original+sin  ott  out  ovum  o’rourke  paid  people  performance  personalization  philanthropy  photography  planning  player  plugin  political  politics  predictions  presentation  pret  privacy  privatization  privilege  profiling  programmatic  protest  psychology  publicart  publicrelations  quality  race  racism  recommendation  recruitment  report  research  resource  rich  saas  scalability  scam  science  search  security  sellout  sexism  social-media  social  socialmedia  society  spam  sprint  startup  stats  story  storyboard  strategy  support  surveillance  synthetic  t-mobile  talk  targeting  tech  technology  the-morning-paper  the  therapyagency  theuseristheproduct  thinking  tips  tobuy  token  tool  tools  tracking  trends  trends2019  trump  trust  tv  twitter  usa  usability  values  video  videos  voting  war  watson  weather  web  webdev  weird  whatsapp  why  work  wtf  xiaomi  yelp  youtube    “authentic”  “real 

Copy this bookmark:



description:


tags: