advertising   140560

« earlier    

Lee Clow and Dan Wieden on the endless search for creative freedom, Part 1 | Campaign US
Steve Jobs was incredibly rare. When he came back in 1997, after he got thrown out by the soda-pop salesman, he was on a mission. He said, "We're going to meet every week on advertising," and we did until he died. Even if we didn't have stuff to do, he wanted to think about the advertising and talk about it.

The rare brands have somebody at the top that has a point of view and a belief system. They are the best clients.
advertising  brand_apple  jobs  wiedenkennedy  leeclow  creativity  agencybusiness 
5 hours ago by JohnDrake
New Parents Complain Amazon Baby-Registry Ads Are Deceptive - WSJ
Amazon is now the third largest online ad platform. And they use deception, like allowing advertisers to insert entries into a customer's baby gift registry.
darkpatterns  advertising  amazon  evil  via:HackerNews 
13 hours ago by mcherm
How Movie Trailers Manipulate You
In a world where movie theater attendance has slumped to a 25-year low, more people are watching movie trailers than ever before.
movies  advertising  video 
2 days ago by jellis
Lyft drops its 'L' in solidarity with screwed Brooklyn commuters
Outdoor campaign accompanies ride sharing platform's efforts to help city dwellers in time of need
advertising 
2 days ago by jellis
Escape from Fantasy | canalside view
The value of ‘contrarian’ thinking would seem to be pretty obvious…
Advertising  Planning  Strategy 
3 days ago by mikon_nikon
DOES YOUR STRATEGY EVEN LIFT BRO? – BBH
The idea of strategy as a pristine process with white gloves and pure charts is one I have always tried to snub out. Instead: extreme ownership. Anything that affects the result, we’re there. Politics, production, budgets, casting, lines, whatever. It’s harder. You’ll sweat more. But if you don’t you’re letting that rascal probability get one up on you again.
Strategy  Advertising 
3 days ago by mikon_nikon
Tumblr, Consolidation and The Gentrification of Internet. – Wetmachine
Platforms that become popular get acquired by larger companies. These companies shape these platforms to maximize advertising revenue. That means sanding off the rough edges that make a platform less attractive to advertisers or the larger mainstream audience that likes to feel hip and edgy but not quite that authentically hip and edgy.
tumblr  internet  platform  censorship  advertising 
3 days ago by yorksranter
Marketer of the Year: Nike | Mobile Marketer
From leveraging social platforms and diving into fresh mobile ad strategies, to creating powerful in-store experiences through technology, Nike has tied up mobile marketing this year, making it a champion in the space.

While the athletics retailer made waves this year with powerful creative that drove national conversation, its success in using bleeding edge technology shows how integrating mobile is key from the start. That approach — rather than as an add-on tactic — can help brands break through in a crowded market to connect with on-the-go consumers that are increasingly fatigued by traditional advertising.
sportswear  casestudies  advertising 
3 days ago by dancall

« earlier    

related tags

2012  2017  2018  acquisition  ad  adblock  adblocking  ads  adx  agencybusiness  ahrefs  alexa  alphabet  amazon  america  amp  analysis  analytics  animation  api  apple  attention  audio  b2b  ban  behaviour  bloat  blogging  blogit  blogs  bm  brand  brand_apple  branding  browser  buildingabusiness  bullshit  business  business_models  businessmodels  capitalism  cards  casestudies  censorship  charity  cjr.org  comms  content  cool  corporateincompetence  corporatelies  corruption  creative  creativity  csr  czech  darkpatterns  data  datadecisions  deck  deforestation  design  digital  discrimination  dystopia  e-tailing  echo  ecommerce  economic  economics  election  email  environment  environmentalism  ethics  evil  evwilliams  experiences  facebook  famebit  fashion  feedback  femvertising  films  fiveforfriday  fmcg  food  fraud  free  funding  funny  gambling  gamification  gdpr  gender  github  global  google  health  healthcare  heidi-n-moore  history  hongkong  how-to  ifttt  indiehackers  indonesia  industry  influencer  innovation  instagram  interaction  interesting  internet  ip  irn-bru  jobs  journalism  kids  law  leeclow  linkedin  lisa  list  mac  machine-learning  mainstream  mark_zuckerberg  marketing  measurement  media  media1_advertising  medium  mentalhealth  mic.com  mobile  model  monetization  money  movies  moving  music  nestle  nudity  ogilvy  online  pace  partnerships  personaldata  photographs  photography  pivot  planning  platform  platforms  plugin  pocket  podcast  podcasting  podcasts  policeincompetence  policy  politics  poop  privacy  process  psychology  publishing  race  racism  real_virtual  reference  reputation  responsibility  retail  scotland  search  secrecy  security  sem  seo  sex  shitware  shopping  shrinkingbundle  sms  snapchat  socialmedia  sourceforge  sport  sportswear  spotify  startup  stats  stealth  stories  strategy  streaming  subscription  surveillance  surveillancecapitalism  sweden  targeting  tax  tech  technology  television  thinking  thirdperson  totwitter  travel  trust  tumblr  tv  twitter  uk  ux  video  voice  vpn  walthamlogistics  web  weight  wiedenkennedy  win  wireless  work  xmas  youtube 

Copy this bookmark:



description:


tags: