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SPOS #601 - Dan Heath On The Power Of Moments - podcast via @mitchjoel
"Why do certain experiences have specific impact on our lives? How is it that an event that took place when we were a child could be a hardwired value set that we carry with us to this day? Is it all just chance and luck (nature) or is their an opportunity for us to create moments like this (nurture)?"
six  pixels  of  separation  mitch  joel  mirum  marketing  advertisement  communication  public  relation  social  media  management  & 
2 days ago by jonerp
SPOS #600 - Smart Women In The New Economy With Magdalena Yesil - podcast by @mitchjoel
" In a situation where equal pay, harassment and more is still (sadly) the bane of our society when it comes to women. From #metoo and bro culture to today, Magdalena has more than a few thoughts on where technology is going and how important woman are (and will be) to its future and freedom."
six  pixels  of  separation  mitch  joel  mirum  marketing  advertisement  communication  public  relation  social  media  management  & 
9 days ago by jonerp
(3935) 35 Minutes on YouTube Demonetization - YouTube
Conservative corporate totalitarian times. Monopoly and monopsony. &! politics hit - - J&N, The Young Turks // 'anti-liberal democratic people democracy' policing content
YouTube  Creative  Creatives  Creators  Culture  Advertising  corporate  totalitarianism  Consumer  Capitalism  advertisement  Facebook  Newsfeed  monopoly  monopsony  Google  anti-trust  Amazon  LGBTQ  Liberal  free  speech  democracy  Subscription  Patreon  PayPal 
october 2017 by asterisk2a
歷史灣 on Twitter
Formosa Oolong Tea

#Vogue 1928-12-08 #advertisement
Unread  Vogue  advertisement  from pocket
october 2017 by kerim
Words still matter
We also understand better than when we started the systemic issues we need to address. It’s not just about creating great tools for writing. We must also create the right reward systems. The current reward system that drives content online looks like this: Attention = Money.

As a result, the path to profit is to manufacture attention more cheaply than what you get paid for it. This is not a dramatically different formula than the media business has historically run on. However, attention is now tracked, commodified, and rewarded in a way that has huge implications. Attention is rewarded, regardless of quality, context, or whether it was earned by conscious choice.
Conscious choice matters. It’s the difference between being a knowledge seeker and a channel flipper. The internet is amazingly well tuned to give you what you “want” — whether you want it or not. If you can’t look away from a car crash, it will surmise you want more car crashes and will create them for you. If you can’t stop eating junk food, it will serve you up a platter.

Is it any wonder we’re at a nadir of truth, understanding, and trust in our media?

It’s not that there aren’t journalists, publishers, and thinkers doing great work and putting it out there. But the realities of the attention economy are very tough for those who create things designed for anything but the widest possible (i.e., lowest-common-denominator) audience. For ad-driven sites, the revenue per reader has been dropping for years (while the experience worsens and privacy disintegrates), leaving little room for research, fact checking, or polish… let alone nuance or complexity. The system demands quantity. It demands speed. And it demands little else — except our clicks.
In summary, the system is broken. The free ride is an illusion. It was never free, and it is going nowhere but down.
publishing  advertisement  product  strategy 
october 2017 by ludx

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