ads   23727

« earlier    

Twitter
Feed Sells Targeted Mobile by Leveraging User Interests
Ads  GoogleNews  from twitter
5 hours ago by jhill5
David Young Publication Search in ADS
A powerful, streamlined new Astrophysics Data System
publication  search  david_young  ads  papers 
7 hours ago by thespacedoctor
Ryff Launch Video - YouTube
Une technologie pour intégrer à la volée en post-prod du placement de produit. Intérêt : adapté le placement aux pays, aux segments d'audience, ou au dernier changement de packaging. Pouvoir vendre le placement de produits à deux annonceurs différents selon leur cible.
advertising  ads  video  propaganda  fake_news 
7 days ago by gui11aume
Amazon is stuffing its search results pages with ads • Recode
Rani Molla:
<p>Sponsored ads allow vendors to bid auction-style to have their products show up when consumers type in a related search term. If you’re Duracell, for example, you can pay to have your product show up above or among search results when someone types in “batteries” — or “Energizer.”

When searching for a specific product — “Kellogg’s Corn Flakes,” for example — ads for Kellogg’s own Frosted Flakes and competitor Nature’s Path Corn Flakes both show up as sponsored results first.

And in an unscientific Recode test, these types of ads showed up for every search term, from the vague to the hyperspecific:

<img src="https://cdn.vox-cdn.com/thumbor/G2pDzGOA2ZyA4qvCMXDqEVAj8FM=/0x0:5001x3615/1520x0/filters:focal(0x0:5001x3615):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/12887467/Amazon_products_3x7_01.png" width="100%" />

“Nobody is scrolling beyond the first page when they do a search,” Jason Goldberg, SVP of commerce at SapientRazorfish, a digital marketing agency, told Recode. “If you want to be discoverable, you have to find a way to show up in search results.”

To get that prime visibility, brands are responding with more cash. Spending on sponsored products in Amazon’s search increased 165% in the second quarter of 2018 compared with a year earlier, according to data from marketing agency Merkle.

The competition for brands to bid on their own or others’ keywords is fierce, and is leading toward what Goldberg called a “perfectly escalating arms race where all the trends are to spend more money to buy more ads to have better visibility on Amazon.”</p>

I've noticed this; Amazon isn't bound, as far as I can tell, by the requirements on other search engines to label ads "prominently". The only positive thing is that if you're actually determined to buy product A, then an ad for product B probably won't do it. The annoyance comes when you accidentally click on the ad product thinking it's part of the organic listings. Which can happen on Google too, of course.
Amazon  search  ads 
7 days ago by charlesarthur

« earlier    

related tags

2018  5  a  academic  ad-serving  ad  adblock  adblocking  adidas  adtech  advertisers  advertising  affiliates  alternate  amazon  analytics  and  api  app  arc  are  backpage  browser  business  campaign  capitalism  case  charges  chrome  cm  cms  colin  content  cookies  copywriting  council’s  creativity  critic's  cure”  customer  data  database  david_young  deep-learning  department  design  detecting  detox  dfp  discriminate  discrimination  disrupting  domestic_surveillance  donald  email  employment  end  energy  executive  exempt  expanded  extensions  facebook  fake  fake_news  fakes  fb  female  filmmaker’s  finance  firefox  first  founder  free  from  gender  getrichslowly  giants  giving  glover  go  google-ads  google  googlenews  graphics  gtm  guilty  has  history  honest  housing  how  ikea  in  informationtechnology  internet  interview  is  issue  its  javascript  kaepernick  leveldb  lgbtq  life  macfaculty  macnews  makes  man  management  manager  marathon  marketing  mastercard  media  mediaandculturalstudies  midterms  miui  music  native.ad  netflix  new  news  newsletter  nike  nike’s  november  now  ntfs  of  on-camera  on  online  organizations  papers  partnerships  performance  phones  pleads  policy  politics  preferences  privacy  programmatic  propaganda  propublica  prostitution  psyops  publication  publishing  putin  react  removes  renewable  reportedly  resources  rocksdb  roi  running  russia:  sandberg  scammers  scams  scheme  search  sequel  settings  sex  shopping  shortform  showing  six_seconds  skip  sleeping  snapchat  social.media  solar  spotify  stats  still  streams  tag  talks  target  targeted  targeting  tech-support  technology  text  the  their  thespinner  this  tool  tools  tootme  top  tracking  training  trouble  twitter  users  video  viral  week:  will  wind  with  xiaomi  yahoo  yearbook  youtube  “gay 

Copy this bookmark:



description:


tags: