Period-tracking apps are not for women • Vox
3 days ago by charlesarthur
Kaitlyn Tiffany:app privacy periods ads
<p>There have been free period-tracking apps ever since there have been apps, but they didn’t really boom until the rise of Glow — founded by PayPal’s Max Levchin and four other men — in 2013, which raised $23m in venture funding in its first year, and made it clear that the menstrual cycle was a big business opportunity.
By 2016, there were so many choices, surrounded by so little coherent information and virtually zero regulation, that researchers at Columbia University Medical Center <a href="https://www.ncbi.nlm.nih.gov/pubmed/27159760">buckled down to investigate the entire field</a>. Looking at 108 free apps, they concluded, “Most free smartphone menstrual cycle tracking apps for patient use are inaccurate. Few cite medical literature or health professional involvement.” They also clarified that “most” meant 95 percent.
The Berlin-based, anti-fluff app Clue, founded by Ida Tin, would seem like an answer to this concern. It’s science-backed and science-obsessed, and offers a robust, doctor-sourced blog on women’s health topics. It arrived the same year as Glow but took several more to raise serious funding, provided mostly by Nokia in 2016. Today, Glow has around 15 million users and Clue has 10 million. There are still dozens of other options, but they’re undeniably the big two.
Still, they are not built for women.
“The design of these tools often doesn’t acknowledge the full range of women’s needs. There are strong assumptions built into their design that can marginalize a lot of women’s sexual health experiences,” Karen Levy, an assistant professor of information science at Cornell University, tells me in an email, after explaining that her period tracker couldn’t understand her pregnancy, “a several-hundred-day menstrual cycle.”
Levy coined the term “intimate surveillance” in <a href="https://www.uidaho.edu/~/media/UIdaho-Responsive/Files/law/law-review/articles/volume-51/51-3-levy-karen-ec.ashx">an expansive paper on the topic</a> in the Iowa Law Review in 2015. At the time, when she described intimate data collection as having passed from the state’s public health authorities to every citizen with a smartphone, she was mostly alone in her level of alarm.</p>
3 days ago by charlesarthur
Facebook is shutting down its connected-TV ad network - Digiday
3 days ago by palfiericmw
Facebook's effort to extend its ad business to the television screen is running into problems.Two years after Facebook extended its Audience Network ad to the connected-TV market<https://www.recode.net/2016/11/4/13512982/facebook-tv-ads-apple-tv-roku>_ Facebook is shutting down the connected-TV side of its ad and will stop selling ads inside publishers' OTT apps by January 2019_ according to a company spokesperson. "We worked with a small set of publishers to test monetizing their connected-TV apps with ads from Audience Network and ultimately decided no
3 days ago by palfiericmw
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