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Google has acquired most of Twitter’s developer products, including Fabric and Crashlytics • Recode
Kurt Wagner and Tess Townsend:
<p>Google is acquiring Twitter’s suite of developer products, including its developer suite Fabric which includes the crash reporting service Crashlytics. Twitter acquired Crashlytics back in 2013.

The two companies are not sharing deal terms, but every member of Twitter’s Fabric team has been offered a job at Google. One source estimated the team at around 60 employees.

Fabric is the collection of products that Twitter rolled out 18 months ago to try and encourage mobile app developers to integrate more closely with Twitter’s core app.

But when the company announced another round of layoffs back in October, it also added that it would be refocusing the company around what employees call “Bluebird,” the main Twitter app. This was less than a month after Twitter decided to forgo its annual developer conference, Flight, a flag that Twitter was trying to figure out what to do with Fabric amid all the changes.

In the fall, Twitter started exploring options to offload its fringe businesses, like Fabric and Vine, the latter of which has since been shut down. At least one other company, Microsoft, showed some interest in acquiring Fabric, according to multiple sources.</p>


Twitter has been spending far too much on development - that's part of why it's in the red - so offloading this chunk makes financial sense. It looks bad, but it's necessary.
google  twitter  fabric  acquisition 
3 days ago by charlesarthur
Once mocked, Facebook’s $1 billion acquisition of Instagram was a stroke of genius – BGR
In April of 2012, Facebook shocked the tech world when it acquired Instagram for $1 billion. At the time, the acquisition raised quite a few eyebrows, along with many more questions than answers.
business  facebook  photos  instagram  acquisition  decisions  lucky  plants 
4 days ago by xer0x
Subtle Mid-Stage Startup Pitfalls - Jessica Livingston
one meeting is enough to get the idea into your head that getting bought is a possibility. Once you let yourself think about the possibility of getting a big chunk of money and not bearing the burden of running a company anymore, you may start to lean toward selling.

Once this happens in your mind, you have no leverage and that's when they turn the screws on you. If you get an offer at all, you’ll probably end up agreeing to a much lower price than you'd ever imagined. Much of that price will be tied up in some backloaded compensation structure where you’re required to work at the big company for the next 4 years. By the way, most founders I know who get acquired or acqui-hired end up leaving well before their time is up. My advice is to assume that you'll never see any money except the part you get up front.

M&A can also be dangerous for later stage companies. Even if you can get a good financial deal, don't be under the illusion that your acquisition will be one of those rare ones where you will go along working independently from the acquirer yet benefitting from its resources, brand and distribution channels. You have to assume that the acquirer will screw up everything.

Sorry if I sound jaded, but you need to assume the worst when dealing with M&A. I recommend reading Justin Kan's "Founder's Guide to Selling Your Company"—it's a very good overview of what to expect. And Paul Graham's "Don’t Talk to Corp Dev". 
acquisition  acquihire  startup  advice  lessonslearned  hiring  recruiting 
5 days ago by yangmeyer
如何不花钱做出高大上的线上运营活动
知乎上的一则低成本做线上活动的图文并茂复盘,启发思路。
Operation  zhihu  Acquisition  Activation 
5 days ago by xdash
互联网黑势力之流量劫持全解析
流量劫持是国内互联网生态的特色痼疾,劫持手段多种多样,影响广泛。秉持「知其黑,守其白」的原则,分享这篇剖析文章。
growthfuck  traffic  Acquisition 
5 days ago by xdash
Firebrand Buys Canada's Enthrill, HarperCollins Withdraws Crowley Book
he US-based publishing services company Firebrand Technologies today (January 12) is announcing its acquisition of tech assets and brands from Enthrill Distribution, the Canadian provider of digital content distribution.
As reported by Publishing Perspectives, Enthrill has been led by Kevin Franco, whose concepts for the company have included in-store gift-cards for ebooks as a way to create digital discoverability and sales for brick-and-mortar retailers. The company’s Endpaper Engine is the delivery system for that program, providing the purchased content to e-reading devices.
firebrand  enthrill  acquisition  distribution  ebooks 
9 days ago by sentinelle
Ultimate Guide to Funnel Optimization
Slide 29 onwards for SEO, content marketing, AdWords, etc in 30 seconds
growth  acquisition  marketing 
19 days ago by chrisunitt
如何恰当计算用户获取成本 [英文]
Hubspot 前增长副总谈如何计算用户获取成本。很多公司炫耀自己争取到一个客户的平均成本很低,但计算 CAC 的时候偷工减料:分母把免费用户数加了进去,而分子则没有把自家员工的工资算进去,除一下 CAC 当然低了。
CAC  Acquisition  Metrics 
27 days ago by xdash

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