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Why User Onboarding Isn't Just Your Designer's Job - Chameleon
BJ Fogg, behavioral scientist and founder of the Persuasive Technology lab at Stanford, discovered that the combination of three factors determines behavior.

1. Ease of use (someone's capability to perform a behavior)
2. Value proposition (someone's motivation to perform that behavior)
3. Prompts (triggers/nudges for them to perform that behavior)

[...]

Two aspects of value proposition: strategic & tactical

strategic: fundamentals of company or product mission and how well that matches the market needs

tactical: how you communicate this value proposition to your users such that they "get it."

[...]

As the market evolves your strategic value proposition should too. For example, Netflix announced “airplane mode” to give users offline viewing privileges, which fundamentally deepens the service it offers its users.

As this changes and as you continue to grow, your product team is responsible for delivering your tactical value proposition. Figuring out how to communicate it, through which channels, at what time, to which users, requires input beyond just your designers.

[...]

Prompts — what we traditionally think of as onboarding — are both reminders that users should be taking advantage of your product, and instructions on how to.

[...]

the primary marketing challenge isn't convincing a customer to start using it; it's convincing a customer to keep using it. A good chunk of that convincing should take place inside your app, through prompting.
ux  uxdesign  webdesign  onboarding 
9 hours ago by lalavalse
The product design sprint: diverge (day 2)
NOTE: Be sure to check out our book Sprint. It contains everything we’ve learned in the years since this post was written, including an updated sprint method and behind-the-scenes stories with…
process  webdesign  productdesign 
12 hours ago by ericaheinz
The Road To Resilient Web Design – Smashing Magazine
The primary design principle underlying the Web’s usefulness and growth is universality. The Web should be usable by people with disabilities. It must work with any form of information, be it a document or a point of data, and information of any quality — from a silly tweet to a scholarly paper. And it should be accessible from any kind of hardware that can connect to the Internet: stationary or mobile, small screen or large.
by:adactio  via:smashingmag  webdesign  resilientwebdesign  progressiveenhancement  accessibility  inclusion  web  webdev 
13 hours ago by dirtystylus

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