Viewability   172

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Here’s What P&G Has Learned Since Demanding Advertising Transparency 9 Months Ago
That means he likely will not need to act on his ultimatum of pulling ad spend from companies that do not abide by the rules he outlined in January.
display  fraud  advertising  viewability 
9 weeks ago by markhgn
European Viewability Steering Group launches initiative to improve measurement standards across Europe…
viewability  from twitter_favs
august 2017 by idcomms
OpenAdViewability/viewability.js at master · picatcha/OpenAdViewability
Contribute to OpenAdViewability development by creating an account on GitHub.
viewability  tracking 
june 2017 by jbrok
Snapchat Is Rolling Out a New Viewability Score to Help Advertisers Know If People See Their Video Ads – Adweek
Snapchat isn’t going as far as letting the Media Rating Council independently audit its ad clients’ campaigns six weeks after the ANA called for all major digital platforms to do so. But it’s taking an MRC-minded step in that direction, while giving brands more insight into whether consumers actually see Snap Ads, the full-screen, vertical videos that have shaken up the industry in recent years.

Today, Snap, Snapchat’s parent company, is starting to offer select advertisers a viewability score—validated by measurement firm Moat—that’s designed to meet the MRC’s guidelines for whether videos warrant chargeable impressions. The score will become widely available on June 5.
Snapchat  effectiveness  onlinevideo  mobilevideo  viewability  audit  launch  AdWeek  2017 
may 2017 by inspiral

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