Viewability   160

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European Viewability Steering Group launches initiative to improve measurement standards across Europe…
viewability  from twitter_favs
6 weeks ago by idcomms
OpenAdViewability/viewability.js at master · picatcha/OpenAdViewability
Contribute to OpenAdViewability development by creating an account on GitHub.
viewability  tracking 
june 2017 by jbrok
Snapchat Is Rolling Out a New Viewability Score to Help Advertisers Know If People See Their Video Ads – Adweek
Snapchat isn’t going as far as letting the Media Rating Council independently audit its ad clients’ campaigns six weeks after the ANA called for all major digital platforms to do so. But it’s taking an MRC-minded step in that direction, while giving brands more insight into whether consumers actually see Snap Ads, the full-screen, vertical videos that have shaken up the industry in recent years.

Today, Snap, Snapchat’s parent company, is starting to offer select advertisers a viewability score—validated by measurement firm Moat—that’s designed to meet the MRC’s guidelines for whether videos warrant chargeable impressions. The score will become widely available on June 5.
Snapchat  effectiveness  onlinevideo  mobilevideo  viewability  audit  launch  AdWeek  2017 
may 2017 by inspiral
RT : is a very ad centric measurement, we need to start thinking of it as a centric metric…
consumer  Viewability  from twitter
april 2017 by beeston
Kellogg’s Studies How Video Viewability Effects Sales
"For instance, NCS and Moat found that videos in view for seven to 16 seconds contributed more toward sales versus anything more or less than that length, despite the industry standard being three seconds with 50% of pixels in view."
advertising  adtech  viewability 
march 2017 by jasondoucette
The state of video ad viewability in 5 charts - Digiday
A recent ad quality trend report from Integral Ad Science also found that 65 percent of video inventory sold direct was in view, dropping to 32 percent in view for inventory sold programmatically.
advertising  video  viewability  statistics  chart  online 
february 2017 by markhgn
P&G's Pritchard Calls for Digital to Grow Up, Clean Up | Media - AdAge
which defines display ad impressions as "viewable" if at least 50% of pixels are on-screen for at least one second and video as viewable if at least 50% of the player is on-screen for at least two seconds.
advertising  onlineadvertising  onlinefraud  brand_p&g  viewability  onlinevideo 
february 2017 by JohnDrake
Does Lazy Loading Ads Solve the Viewability Problem? - Ad Ops Insider
Publishers struggling to execute against the MRC's viewability standard would be wise to consider lazy loading ads as a core technical strategy.
viewability  adtech  lazyloading 
november 2016 by jbrok
Contribute to OpenAdViewability development by creating an account on GitHub.
ad  viewability 
november 2016 by jbrok

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