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In-store pied-à-terre – Contagious I/O
John Lewis is opening in-store apartments at a handful of locations to promote its autumn range, promising customers the ‘ultimate try-before-you-buy experience’.
The upmarket retailer is launching The Residence in stores in London, Cambridge and Liverpool on 16 September.
retail  trends  future  stunts 
yesterday by dancall
The Tragic Crash of Flight AF447 Shows the Unlikely but Catastrophic Consequences of Automation
AF447 precipitated the aviation industry’s growing concern about such “loss of control” incidents, and whether they’re linked to greater automation in the cockpit. As technology has become more sophisticated, it has taken over more and more functions previously performed by pilots, bringing huge improvements in aviation safety. In 2016 the accident rate for major jets was just one major accident for every 2.56 million flights. But while overall air safety is improving, loss of control incidents are not. In fact, they are the most prevalent cause of fatalities in commercial aviation today, accounting for 43% of fatalities in 37 separate incidents between 2010 and 2014.
technology  algorithms  fail  trends 
yesterday by dancall
Identifying purchase 'pre-triggers' drives results | WARC
There are several reasons why it has become increasingly challenging and expensive for brands to influence decisions in the active stage, they contend, including the fact that few people buy a brand that wasn’t on their consideration list when they entered the market; that the size of consideration sets in any case has remained steady even as the choices on offer have exploded in number; and that the cost of media targeting people in the active stage has been growing significantly.

All these factors lead the authors to advise marketers to use data signals to identify and exploit pre-triggers – “the actions people take just before they are triggered into the market” – and so establish their brands in consideration sets at the optimum moment just before the trigger to the active stage.
consjourney  trends  measurement  targeting  advertising 
yesterday by dancall
Pricing | Springwise
Model for evolving subscription, layout, newsletter etc.
Fall  2017  September  trends  SpringWise  KnowLaboratories 
yesterday by ahasteve
Why Augmented Reality Is About To Take Over Your World
But the key test of this technology is whether it can be used to develop applications that change the way we interact with our devices or the way we do things in daily life. Technology industry experts BuzzFeed News spoke with for this story struggled to name an AR use case that might transform a common behavior in the way that, say, Uber transformed transportation. But both Google and Apple appear willing to take a wait-and-see approach, putting the tools in the hands of developers and waiting for what happens next. Asked to name use cases that display the power of AR, Wiley compared it to the personal computer. “That’s a little like saying — what are PCs good for? They’re really good for spreadsheets, that's true. But they've also completely transformed everything else we do in the world.”
augmented-reality  future  trends  casestudies  creative  maps 
yesterday by dancall
Peer review is younger than you think - Marginal REVOLUTION
I’d like to see a detailed look at actual journal practices, but my personal sense is that editorial review was the norm until fairly recently, not review by a team of outside referees.  In 1956, for instance, the American Historical Review asked for only one submission copy, and it seems the same was true as late as 1970.  I doubt they made the photocopies themselves. Schmidt seems to suggest that the practices of government funders nudged the academic professions into more formal peer review with multiple referee reports.
econotariat  marginal-rev  commentary  data  gbooks  trends  anglo  language  zeitgeist  search  history  mostly-modern  science  meta:science  institutions  academia  publishing  trivia  cocktail 
yesterday by nhaliday
Blockchain Will Disrupt Expedia and Airbnb, TUI CEO Says – Skift
Joussen’s vision of blockchain was a key reason TUI sold Hotelbeds last year for $1.2 billion, moving TUI out of the role of business-to-business intermediary, which he believes blockchain can easily replace. The idea was to establish TUI as a truly vertically integrated company.

“I think vertical integration is coming into style,” Joussen said. “The only thing that creates value long-term and is sustainable is vertical integration.”

TUI has already moved all of its contracts onto its private blockchain. “We are using it today predominantly to have mechanisms to swap bedstock between different PMSs [Property Management Systems],” Joussen said. “The next step is that the whole inventory will be on the blockchain.”
blockchain  ti  trends  future 
2 days ago by dancall
The Potential of Blockchain for Airlines - Accenture
Ticketing. An e-ticket is, in essence, a database entry—information that would have been printed on a paper ticket dematerialized, stored in and called up from a massive database. The blockchain can tokenize this asset and further dematerialize it. Through the use of smart contracts associated with the asset, airlines can add business logic and terms and conditions around how the ticket is sold and used. This opens the door for tickets to be sold by different partners, and in real time, from anywhere in the world.

Loyalty. Loyalty is big business in air travel. In traditional loyalty points schemes, travelers often have to wait until points settle and accrue to use them, and they are limited on where they can spend them. By tokenizing loyalty points on the blockchain, travelers can get instant value by redeeming them on the spot. They can also use them more broadly through a specific user community of partners. Think of it as a marketplace or exchange model. With points accepted as “currency” among more providers, travelers get an easier and faster-to-use program that is more relevant to their personal preferences.
ti  blockchain  currencies  trust  identity  trends 
2 days ago by dancall
Blockchain startup Winding Tree could upend the travel industry | VentureBeat
Winding Tree is going to be a basic infrastructure that other travel companies can build their own decentralized applications (dApps) and even new protocols on top of. Suppliers can list their inventory on the platform, and agents and others can book through it. APIs will be released to allow for easy integration with the platform. Existing travel and hospitality data exchange standards like NDC, OTA, HTNG, and others will be supported. This means that if you are a supplier and have an existing solution built on any of these standards, you can simply point to Winding Tree’s API endpoints instead of the existing infrastructure’s.

Winding Tree’s token, Líf, will be a spendable currency with scarce supply. Suppliers will pay their miner’s fee in Líf when posting their inventory to the blockchain. Agencies will need to spend Líf to book a hotel room or make any type of transaction on the network. If you are a little tech-savvy yourself, you can even use it to book your own travels through Winding Tree. Winding Tree lets you Líf to fiat currencies at the time of a transaction to avoid concerns about cryptocurrency volatility.
blockchain  currencies  ti  new-companies  bitcoin  trends  future 
2 days ago by dancall
The great nutrient collapse
The fact that my bread doesn't have the micronutrients it did 20 years ago―how would you know?
food  agriculture  climate  future  trends 
2 days ago by mirthe
The Choice: a social experiment in making decisions - Vox
In total, we recruited over 100 individuals and asked them — alone or in pairs — to enter a room and pick between two doors that represented either the complete unknown (Door 1) and the escape from having to face that unknown (Door 2). The latter led directly to the exit.
Prior to our subjects entering the testing room, we worked to subtly ratchet up tension in ways approved by an expert consultant. For example, we had them sign a foreboding waiver, we prevented them from seeing or talking with any other participants that had run through the test, and we issued instructions just once via a recording that played over the room’s speakers. After those instructions were issued, the participants were left alone and given as much time as they needed to make their decision.
automotive  creative  trends  future  content  partnerships 
2 days ago by dancall
The Copenhagen Letter, 2017
Let us move from human-centered design to humanity-centered design.
We are a community that exerts great influence. We must protect and nurture the potential to do good with it. We must do this with attention to inequality, with humility, and with love. In the end, our reward will be to know that we have done everything in our power to leave our garden patch a little greener than we found it.
technology  trends  privacy  security 
2 days ago by dancall

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