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Readers drive 40 percent of Schibsted's revenue
“You don’t get money from conversion, it’s from retention..." To improve retention, Schibsted has been trying to predict when people churn, building more topic-specific customer journey models and learning what content drives retention.
marketing  subscriptions  revenues 
8 days ago by joelbush
Sneaky subscriptions are plaguing the App Store • TechCrunch
Sarah Perez:
<p>Subscriptions have turned into a booming business for app developers, accounting for $10.6bn in consumer spend on the App Store in 2017, and poised to grow to $75.7bn by 2022. But alongside this healthy growth, a number of scammers are now taking advantage of subscriptions in order to trick users into signing up for expensive and recurring plans. They do this by intentionally confusing users with their app’s design and flow, by making promises of “free trials” that convert after only a matter of days, and other misleading tactics.

Apple will soon have an influx of consumer complaints on its hands if it doesn’t reign in these scammers more quickly…

…How are apps like QR code readers, document scanners, translators and weather apps raking in so much money? Especially when some of their utilitarian functions can be found elsewhere for much less, or even for free?

This raises the question as to whether some app developers are trying to scam App Store users by way of subscriptions.

We’ve found that does appear to be true, in many cases.

After reading through the critical reviews across the top money-making utilities, you’ll find customers complaining that the apps are too aggressive in pushing subscriptions (e.g. via constant prompts), offer little functionality without upgrading, provide no transparency around how free trials work and make it difficult to stop subscription payments, among other things.</p>

There's a scanner app which is raking in $14.3m annually by charging $4 per week, and uses a total scam to get you to sign up. Aren't people noticing this stuff on their bills?
apple  subscriptions  scam  appstore 
23 days ago by charlesarthur

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