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Meg Whitman: ‘Businesses need to think, who’s coming to kill me?’
January 18, 2019 | Financial Times | by Rana Foroohar 7 HOURS AGO.

Whitman has just launched Quibi, a $1bn start-up of which she is chief executive (entertainment mogul Jeffrey Katzenberg, her co-founder, is chairman). The venture, backed by a host of entertainment, tech and finance groups including 21st Century Fox, Viacom, Alibaba, Goldman Sachs and JPMorgan, has the lofty aim of becoming the Netflix of the mobile generation, offering high-quality, bite-sized video content for millennials (and the rest of us) hooked on smartphones......Whitman's experience has left her with plenty of advice for chief executives struggling with nearly every kind of disruption — technological, cultural and geopolitical. “I think every big business needs to be thinking, ‘Who’s coming to kill me?’ Where are the big markets that for regulatory reasons, or just because things are being done the way they always have been, disruption is likely? I’d say healthcare is one,” ...... a “Quibi”, is the new company’s “snackable” videos, designed to be consumed in increments of a few minutes....“You have all these in-between moments, and that’s what inspired the length of the content,” she says. “Very few people are watching long-form content on this device,” she says, holding up her iPhone. “They’re spending four to five hours a day on their phones, but they’re playing games, watching YouTube videos, checking social media, and surfing the internet. And although [people] pick up their phones hundreds of times a day, the average session length is 6.5 minutes.”.......Whitman’s hope is that just as people now binge on hour-long episodes of The Crown or House of Cards at home, they’ll do the same on their smartphone while in the doctor’s office, or commuting, or waiting for a meeting to start. As Whitman puts it, “every day you walk around with a little television in your pocket.” She and Katzenberg are betting that by the end of this year, we’ll spend some of our “in-between moments” watching micro-instalments of mobile movies produced by Oscar winning film-makers or stars ... interviewing other stars. ....The wind was at her back at eBay, where she became president and chief executive in 1998, presiding over a decade in which the company’s annual revenues grew from $4m to $8bn. “It’s hard to change consumer behaviour. We did that at eBay. We taught people how to buy in any auction format on the internet, how to send money 3,000 miles across the country and hope that you got the product.”

Quibi, she believes, doesn’t require that shift. “People are already watching a lot of videos on their phones. You just need to create a different experience.” She lays out how the company will optimise video for phones in ways that (she claims) will utterly change the viewing experience, and will leverage Katzenberg’s 40 years in the business.

CEOs  disruption  Meg_Whitman  Rana_Foroohar  start_ups  women  bite-sized  Hollywood  Jeffrey_Katzenberg  mobile  subscriptions  web_video  high-quality  Quibi  smartphones  advice  large_companies  large_markets  interstitial 
2 days ago by jerryking
Apple’s Pressing Challenge: Build Its Services Business - WSJ
By Tripp Mickle
Jan. 10, 2019

The tech landscape is dotted with hardware companies that have turned to services for growth. For companies like International Business Machines Corp. , Hewlett Packard and Dell Technologies Inc., the transition came as they faced slowdowns in their core business and wasn’t always smooth. Those companies pushed into business services. Apple is focused on consumers, whose tastes can change rapidly. Its success hinges on driving sales of apps and new offerings like video content and news subscriptions.......Apple’s services are tied to the amount of iPhones, iPads and Macs in people’s hands—and growth in those devices has begun to slow.
App_Store  Apple  Apple_IDs  challenges  iTunes  services  shifting_tastes  subscriptions 
10 days ago by jerryking
Automatically Find Leads & Sell
Find leads, make sales, and make money.

MailMaster is a web-based application that handles business-to-business lead generation and outreach.
leads  sales  subscriptions 
14 days ago by cnu
The Digital is Ephemeral: Ebooks and the Future of Library Collections — Lady Science
The reality is that “purchasing” digital content is not the same as “owning” it — at least not in any way that we’ve historically understood it. An individual owns a house until an ember ignites the roof and the house burns to the ground. A library owns a book until the spine splits and the pages fall out. But this kind of destruction can’t happen in the digital world. Digital books don’t have a “natural” lifespan, so publishers often invent one. HarperCollins did exactly that in 2011, when they decided that 26 checkouts of an ebook constituted the lifespan of that book. Upending a standing deal between the big six publishers and libraries, they began imposing restrictions on the shelf life of their ebooks — about one year of use — after which the book would vanish from the library’s collection. Prior to that, the agreement had been that once a library bought an ebook, it could lend it out, one reader at a time, an unlimited number of times, in perpetuity. ...```

Redefining practices of ownership and lending has brought about massive cultural and economic shifts within libraries. One of the standard ebook models in academic libraries is the subscription package. While the boon is that libraries gain access to a wide range of titles they may not otherwise be able to purchase, the reverse is also true: these packages force the acquisition of a vast number of ebooks that librarians would not otherwise select. Whereas librarians once used their knowledge and expertise (of subjects, of their patrons) to select books for their collections and communities (and choose what to discard), the subscription model removes this curatorial authority altogether.
ebooks  libraries  subscriptions  ownership  digital_rights_management 
17 days ago by shannon_mattern
Outgrowing Advertising: Multimodal Business Models as a Product Strategy
Multi-modal business models - especially for mobile - exemplified by Chinese models. At a minimum, can be used as a basis for inspiration. Creating an ongoing experience.
businessmodels  china  mobile  advertising  subscriptions  gamification  experiences 
5 weeks ago by drmeme

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