Strategy   70220

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Art of Possible vs. Proven Paths to Success - by @barnes_hank
"That works great early in the buying process, to help stimulate interest. But a continued push toward this as you get deeper into buying efforts is not helping the customer.

They don’t want to know what is possible. They want to know exactly how they achieve that possibility–or their own version of it. They want proven paths to success."
go-to-market  customer  buying  process  innovation  strategy  success 
yesterday by jonerp
ict-strategic-plan-2014-15.pdf
Strategic Plan for Dept of Immigration and Border Protection
strategy 
yesterday by cdury
Why Do We Undervalue Competent Management?
If you can’t get the basics right, it doesn’t matter how brilliant your strategy is. s.hbr.org/2xL6QTr @raffasadun @johnvanreenen
operations  Strategy  Management  hbr  harvard 
yesterday by jorgebarba
What Only the CEO Can Do
The CEO alone experiences the meaningful outside at an enterprise level and is responsible for understanding it, interpreting it, advocating for it, and presenting it so that the company can respond in a way that enables sustainable sales, profit, and total shareholder return (TSR) growth.

It’s a job that only CEOs can do because everybody else in the organization is focused much more narrowly and, for the most part, in one direction: Salespeople are externally focused; just about everyone else is inwardly focused. Integrating the outside and the inside is hard; it’s far easier to pick one. The CEO can see opportunities that others don’t see and, as the one person whose boss isn’t another company employee, make the judgments and the tough calls others are unable to make. The CEO is the only one held accountable for the performance and results of the company—according not just to its own goals but also to the measures and standards of diverse and often competing external stakeholders.
strategy 
yesterday by ramitsethi
Twitter
RT Social Search Engine Optimisation () Task List
Strategy  SEO  from twitter
yesterday by downhillmarketing
Twitter
RT Social Search Engine Optimisation () Task List
Strategy  SEO  from twitter
yesterday by downhillmarketing

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