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Snapchat code reveals team-up with Amazon for ‘Camera Search’
Snapchat is building a visual product search feature, codenamed “Eagle,” that delivers users to Amazon’s listings. Buried inside the code of Snapchat’s Android app is an unreleased “Visual Search” feature where you “Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon, Shazam, and other partners.” Once an object or barcode has been scanned you can “See all results at Amazon.”
dd  snapchat 
3 days ago by motiveunknown
Snapchat users who watch 'The Darkest Minds' trailer get Pandora access | Mobile Marketer
20th Century Fox partnered with Pandora to promote its film starring Amandla Stenberg, "The Darkest Minds," with a takeover of the Premium Access feature, according to information shared with Mobile Marketer. This means that any Snapchatter who received a Pandora song card on July 11 was able to swipe up to listen on-demand after watching a 15-second video trailer from Fox.
The video ad opportunity will be available to other advertisers beyond launch day. With Premium Access, any Snapchatters who receive a shared song will be able to swipe up to unlock Pandora's entire music library on-demand even if they don't have a Pandora subscription.
While listening to a song, Pandora users with the latest version of the app can tap "Share on Snapchat" to send a song in a direct message to friends or in their Story. Those on the receiving end can then access the shared song and view unique cards showing the song's album art in front of an animated background.
films  snapchat  partnerships  music  creative  advertising  ideas 
7 days ago by dancall
Snapchat brings AR to Disney, Universal, Six Flags | Mobile Marketer
Snapchat now offers geofenced Snapchat Lenses at Disney, Universal and Six Flags theme parks, letting visitors see augmented reality (AR) experiences on their smartphones, according to the Hollywood Reporter.
This summer marks the first time that Snapchat has created AR experiences for Six Flags parks, including the soon-to-open Warner Bros. World Abu Dhabi. Visitors to 11 Six Flags parks can turn themselves into Superman or watch him make a daring rescue.
Snapchat users can decorate their selfies with Mickey and Minnie Mouse overlays at Disneyland, Disney World and other Disney parks worldwide. The yellow Minions from "Despicable Me" appear at Universal Studios Hollywood and Universal Orlando Resort.
snapchat  location  augmented-reality  ti 
7 days ago by dancall
Consumers watch more than two hours of alternative video on a computer each week
New video research from Parks Associates today reveals U.S. broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. 360 Deep Dive: Alternative Content Consumption examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that are available via social networking, video sharing, or similar apps or sites. Nearly one-half of U.S. broadband households watch user-generated content on a monthly basis, and more than 10% watch livestreamed content.
tv  video  stats  youtube  snapchat  facebook 
7 days ago by dancall
Is Snapchat Doing Visual Search with Amazon? |
Visual product search is, reportedly, about to gain another foothold. A feature in planning by Snapchat — more popular with teens than Facebook — would enable consumers to scan objects and barcodes to be sent to Amazon product listings. Details of the project, named Eagle, were reportedly revealed by an app researcher, and neither Amazon nor Snapchat have offered comment. Snapchat had previously offered an audio search feature via music-identification service Shazam.

“The ability to identify purchaseable objects or scan barcodes could turn Snapchat, which some view as a teen toy, into more of a utility,” the report said.

The report about the possibility of Snapchat enabling visual search for Amazon product listings sent Snapchat’s stock price up abut 2 percent on Monday (July 9). MarketWatch said, “Should Snap work out a deal with Amazon to get paid for affiliate referrals to the eCommerce giant, it could add another source of revenue for the California-based company.”
snapchat  ai  partnerships  amazon  ecommerce  trends  future  recognition 
7 days ago by dancall
Ward 4 Weekly - 4/20/2016 - District of Columbia Ward 4 Councilmember Brandon Todd
Councilmember Todd is on Snapchat!
Follow him at “CM_Todd”
As part of the Councilmember’s mission to provide the most transparent, informative, and accessible style of governing possible, he has decided to take another step in order to communicate in a dynamic new space. Councilmember Todd can now be followed onSnapchat, the popular image sharing mobile app, at the username CM_Todd. Snapchat allows us, in real-time, to provide daily updates and behind-the-scenes snippets of Councilmember Todd, his staff, and the work we do every day. Be sure to download this free app, and follow the Councilmember today!
pea-rockcreek  snapchat  public_engagement 
8 days ago by berendes
People spend almost as much time on Instagram as they do on Facebook - Recode
Instagram users spent 53 minutes per day with the Android app in June — just five minutes less than Facebook users spent with their app. Snapchat users spent 49.5 minutes in the Snap app, on average.
instagram  fb  Snapchat  stats  consumption 
10 days ago by paulbradshaw
Snapchat Launches AR Experiences at Disneyland, Universal Studios | Hollywood Reporter
For the first time ever, Snapchat is launching AR experiences with all three major theme park operators, Disney, Universal and Six Flags.
The Minions are taking over Universal Studios theme parks this summer thanks to a new Snapchat augmented reality experience.
snapchat  ti  films  augmented-reality  trends  future 
10 days ago by dancall
Snapchat opens commerce to Snap influencers, starting with Kylie Jenner - Digiday
A Snap spokesperson said Snap is not taking a commission. The choice of Jenner to try out the new service is notable since she helped wipe $1.3 billion off Snap’s market cap. The Snap spokesperson said the commerce for creators program is now in open beta.

For Snapchat, the commerce for creators experience is another way to keep them on the product. Snapchat-focused creators have debated abandoning the platform or at least spending more of their time on Instagram. Instagram continues to add far more users and introduce new experiences like long-form video with IGTV and its own commerce features. Snapchat also has been testing commerce with publishers.
snapchat  ecommerce  celebrity  trends  future 
16 days ago by dancall
Snapchat expands commerce to influencers, partners with Kylie Jenner | Mobile Marketer
Snapchat debuted a native commerce feature to let influencers earn money from products sold through their posts. Reality TV star Kylie Jenner partnered on the program for last week's launch in a video post promoting her The Sorta Sweet Palette for Kyshadow makeup, according to Digiday.
To buy the product, Snapchat users could swipe up on their screens to go through online checkout. Users can save their credit card and shipping information in Snapchat without being directed to another e-commerce site.
Shopify powers Snapchat's e-commerce transactions, while parent company Snap says it currently doesn't take a commission. A Snap spokesperson told Digiday that the commerce for creators program is in open beta.
snapchat  celebrity  ecommerce  trends  future 
16 days ago by dancall

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