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Lens Studio - Lens Studio by Snap Inc.
Lens Studio by Snap Inc. Create, publish, and share magical augmented reality experiences with Lens Studio for Windows and Mac.
snapchat  arkit 
17 hours ago by MattieTK
Snap releases Lens Studio, a tool for creating your own AR effects - The Verge
Snap’s second official app is a tool that lets you design and build augmented reality lenses for Snapchat. The company today announced Lens Studio, a design app for Mac and Windows desktop computers. The app, which resembles the internal tools Snap uses to build lenses in Snapchat, can be downloaded here. (The link was not immediately live this morning.) A flood of new AR objects inside Snapchat could be a creative boon for the app, where 70 million users a day interact with lenses.

“This has been an amazing year for AR as a technology,” says Eitan Pilipski, who leads Snap’s camera platform team. “We’re really excited to take this tool, and make it as simple as possible for any creator out there to have a presence on Snapchat.”
AR  Snapchat  Snap  LensStudio 
2 days ago by sentinelle
Twitter
9 Features You Probably Weren't Aware Of via
Snapchat  from twitter
4 days ago by NewMedia
Comment les marques doivent réinventer leurs stratégies social media
Le social media n’est pas en voie de disparition, mais en voie d’une mutation profonde.

Aujourd’hui, un adulte scrolle 90 mètres de contenus par jour. Nous sommes dans une économie de l’attention : tout l’enjeu est de faire s’arrêter le pouce.

Facebook propulse le format de contenus qu’il souhaite que l’on consomme. Or, le format poussé de manière massive, c’est la vidéo : le lancement de Facebook Watch, son service de contenus uniquement vidéos, le prouve bien. De même que le développement de Creator, qui aide les éditeurs de vidéo à créer et diffuser leurs contenus.

Dans ce cadre, le développement de médias 100% digitaux est intéressant à analyser. Pensons à Brut : en proposant une forme de narration purement snack content et adaptée à la consommation sociale de l’information, le media a su tirer profit de cette prédominance de la vidéo, et ce quel que soit le réseau.

Nous pouvons aisément imaginer qu’à terme, nous aurons un fonctionnement double sur le modèle de WeChat. Un double feed, divisé comme suit : un feed marketing avec une communication relativement verticale des marques vers les consommateurs via des contenus uniquement paid et un feed communautaire sur lequel les internautes pourront voir les publications de leurs amis – et, de manière anecdotique, celles des marques en version organique.

On peut également parier sur un 3e volet, qui sera le conversationnel pur. Cela est étayé par l’investissement que met Facebook dans les bots : arrivée prochaine de Messenger kids, de Messenger Broadcast, des plugins messenger…
 
social  media  facebook  évolution  vidéo  WeChat  Snapchat  bots  feed 
4 days ago by sentinelle
Snapchat and Coach Just Debuted Snapcodes Embedded Into Holiday Pins – Adweek
Not true —> Luxury brands have traditionally been slower to adopt emerging technologies than other industries; Coach has been gradually experimenting. For 2016’s New York Fashion Week, the brand offered up its runway show in VR. Earlier this year, the company partnered with IMG, Simon Malls and Facebook to create a virtual reality experience at 20 Coach locations within Simon Malls.
brand_coach  fashion  snapchat 
9 days ago by JohnDrake
Snapchat boss Evan Spiegel on the app that made him one of the world's youngest billionaires | Technology | The Guardian
“Tocqueville had this idea that individualism would undermine democracy. And, as we look at how technology has evolved, it has really empowered us to believe that we are in charge of our own destiny. It certainly has helped perpetuate individualism. And Tocqueville in particular was very focused on this idea that the newspaper was one of the most important tools for helping democracy overcome individualism because it provided a common framework for understanding the world. So, I think the question is: if your friends are the ones who are effectively editing the newspaper that you consume, and if everyone is reading their own newspaper constructed by your friends, what is the bridge to the common understanding and support of freedom and equality that has made democracy so strong?

the importance of knowing the difference between the real and the fake, and the times and places where that distinction doesn’t really matter. “I do believe that people understand the difference between imagination, art and information,” says Spiegel. “And I think there’s a lot of work we can do as technologists to make that distinction more clear.”
snapchat  media 
10 days ago by robertocarroll

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