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Snapchat Shows: Inside the Plan to Reimagine TV for the Mobile Era
With Snapchat Shows, the company’s content team is seeking nothing less than to redefine the very experience of video entertainment on mobile devices.
snapchat  video 
yesterday by iankennedy
Fifth of US will use AR by 2019 | WARC
Augmented Reality (AR) is set to reach 16.4% of the US population by 2019, driven by the high penetration of smartphones and the popularity of the Facebook and Snapchat apps, according to eMarketer.

However, not all realities are created equal, as Virtual Reality (VR) is estimated to grow much slower, new figures from the research firm suggest.

In 2017, 40m people in the US will engage with some form of AR at least once a month.

The main reason for this growth, up by almost a third on 2016, is the adoption of AR technologies across the popular platforms Snapchat and Facebook, with their respective products: Lenses and Stories.
virtualreality  augmentedreality  warc  Facebook  snapchat 
yesterday by JohnDrake
How Generation Z, Millennials (and the rest of us) consume media: 7 key trends
The visual network now enjoys similar reach to Twitter, GlobalWebIndex reports, with Instagram trumping its older rival in the key 16-34 age group.

With Facebook, Facebook Messenger and WhatsApp also continuing to enjoy high levels of daily usage, Mark Zuckerberg can rest relatively easy at night.

That said, Snapchat is the most popular messaging app with Gen Z in the US, a finding which no doubt continues to influence the increasingly Snap-like functionality that we are seeing across many of Facebook’s mobile products. 
consumption  Research  fb  Instagram  snapchat 
yesterday by paulbradshaw
Snapchat Marketing Statistics - Smart Insights Digital Marketing Advice
Snapchat added more users in one year than Twitter did in 4. It has grown to be larger than Twitter and Pinterest despite being far younger. It pioneered the concept of 'ephemeral messaging' which is now so popular it has been copied by a number of other social messaging apps, and its stories feature has famously been copied by Instagram, Facebook, and What's App. Its incredible growth has obviously attracted marketers, who salivate menacingly at the prospect of reaching so many impressionable young millennials.

Before you jump into using Snapchat for marketing, make sure you know the size of the opportunity and how users are interacting with the platform. We've put together a list of 18 essential snapchat marketing stats divided across the Smart Insight RACE framework to get you up to speed with all things Snapchat.
snapchat  stats 
5 days ago by dancall
Why Messengers Are Changing Everything – We Are Social
You may think nothing of clicking into Facebook Messenger, WhatsApp and Snapchat to keep daily chatter going with friends, family, or even colleagues, but the reality is these apps are taking over online communication and vastly rewriting the rules of social marketing. We Are Social's Global Consultant, Simon Kemp, has attempted to unpack the ways in which messengers are changing the game in his first episode of Inspiring Marketing: The Rise of Messengers.

He reported:

Active mobile social media users have risen by 30% globally in just one year
Four of the world's six most active social platforms are mobile messengers
More messages will be sent by mobile messengers than email this year
im  wechat  snapchat  stats  trends  future 
5 days ago by dancall
Snapchat rolls out a trio of new ad products using its lenses and geofilters | TechCrunch
According to Snapchat, doubling down on its Sponsored Lenses makes sense because these types of lenses consistently see high engagement times among end users – or, as Snapchat calls it, “play time.” The company says that Snapchatters today play with these Sponsored Lenses for over 15 seconds before sending them.

Warner Bros. will be the first advertiser to run a Sponsored World Lens on Snapchat with a new ad for the joint MGM and WB film “Everything, Everything.” Others who have plans to run World Lens ads in the future include Netflix, for its show “Glow;” plus Dunkin Donuts and Glidden Paint.
films  tv  creative  snapchat 
5 days ago by dancall
An ethics of attention in the classroom - Long View on Education
"I take critical pedagogy as my starting point and not so-called constructivism, which leaves out what Paulo Freire calls “revolutionary futurity” in Chapter 2 of Pedagogy of the Oppressed. Freire wrote that “a deepened consciousness of their situation leads people to apprehend that situation as an historical reality susceptible of transformation.” Nothing is inevitable, and for revolutionary action, people “must perceive their state not as fated and unalterable, but merely as limiting — and therefore challenging.”

Agency is about recognizing and building our principled interdependence with people and things. Keri Facer writes, “Principled interdependence implies a recognition of the extent to which we are dependent upon other people, wider institutions, environment and tools to be able to act in the world; and of the extent to which our own actions therefore also have implications for other people and for their agency in turn.” (55)

Making teachers completely responsible for student engagement doesn’t build agency in kids; it builds consumers and manufactures audience for Fox New.

Students will need to learn how to resist spectacle and read deeply and critically, to seek out the quiet and silenced voices. They will need to learn to actively engage themselves and lift-up others.

Learning is difficult work and we are surrounded by targets that have been engineered to grab our attention. Most of these targets such as Snapchat serve a profit model."

"I let kids make all kinds of choices about their behavior – where to sit, whether to listen to music, to use their phones, to use a fidget – with the goal that they reflect and learn about what they bring to the dynamic and interaction. We need to create room for them to reflect and say, “I ought to have paid more attention and tried harder.” Reflexively and immediately blaming the teacher and the lesson doesn’t leave room for this dialog. Nor does enacting blanket bans.

We need to know and care about our students, adjusting our instruction to what they need. That also means talking with them about whether or not their behaviors are helping them learn.

Yes, engagement is a problem, but it’s a political problem and not merely a problem about lesson design. Studying powerful topics and using critical lenses can help engage students, as does offering them choice in their work.

Many people are vulnerable, lack power and voice, and we need to give them attention. Teachers have power over students, but are also targets of discrimination and bias. Look at course evaluations for female professors.

What if students play with their fidgets instead of listening to a fellow student who is brave enough to speak about racism or sexism, their experience not conforming to their perceived gender, or why they hate the R-word. Sometimes, people just need to listen."
education  technology  agency  edutainment  benjamindoxtdator  2017  snapchat  socialmedia  sfsh  interdependence  attention  progressive  teaching  howweteach  paulofreire  kerifacer  billferriter  sethgodin  consumerism  neoliberalism  michaelapple  gender  criticalpdagogy  pedagogy  choice  fidgetspinners  engagement  care  caring  bias  discrimination  behavior 
6 days ago by robertogreco
Introducing Face Filters and more on Instagram • Instagram Blog
<p>Today, we’re introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining. Whether you’re sitting on the couch at home or you’re out and about, you can use face filters to express yourself and have playful conversations with friends.

<img src="" width="100%" />

From math equations swirling around your head to furry koala ears that move and twitch, you can transform into a variety of characters that make you smile or laugh. To see our initial set of eight face filters, simply open the camera and tap the new face icon in the bottom right corner.</p>

It's Snapchat for the over-30s. Also: so derivative. OK, not everyone is going to use Snapchat, and the idea of face filters isn't new, but this starts to look like Microsoft copying MacOS back in the 1990s.
instagram  snapchat  filters 
8 days ago by charlesarthur

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