SEO   189773

« earlier    

How to rank for head terms | Distilled
Over the last few years, my mental model for what does and doesn’t rank has changed significantly, and this is especially true for head terms - competitive, high volume, “big money” keywords like “car insurance”, “laptops”, “flights”, and so on. This post is based on a bunch of real-world experience that confounded my old mental model, as well as some statistical research that I did for my presentation at SearchLove London (create a free Distilled account to access the video) in early October . I’ll explain my hypothesis in this post, but I’ll also explain how I think you should react to it as SEOs - in other words, how to rank for head terms.

My hypothesis in both cases is that head terms are no longer about ranking factors, and by ranking factors I mean static metrics you can source by crawling the web and weight to decide who ranks. Many before me have made the claim that user signals are increasingly influential for competitive keywords, but this is still an extension of the ranking factors model, whereby data goes in, and rankings come out. My research and experience are leading me increasingly towards a more dynamic and responsive model, in which Google systematically tests, reshuffles and refines rankings over short periods, even when sites themselves do not change
SEO 
6 hours ago by 1luke2
Prevent images on your page from appearing in search results - Search Console Help
For quick removal
Use the Remove URLs tool. You should see results fairly quickly.
For non-emergency image removal
To prevent images from your site appearing in Google's search results, add a robot
SEO 
6 hours ago by willtonkin
How to Work Effectively with Google Search Console Data to Analyze Google Updates
Due to the everchanging SERPs, data quality is already going downhill. However, few people notice as most don’t compare the results of their scraped data tool of choice with the real Google data provided via Search Console.

I regularly compare the data, and the results are disappointing. Here’s a comparison for a medium-sized blog of mine:

4-SEO-tool-1

As you can see, the best SEO tool still only has 14.58% exact matches with an average deviation of 6 (so a position no.2 could just as well be position no.8. A top ranked result could also be a no.7 result and so on). The worst tool gets it right in less than 8% of all keywords with an average deviation of 8.17 – meaning you’d be better off guessing a ranking position.

Depending on the tool you use, you have either ok’ish data:

5-SEO-Tool-2

Or bad data that seems a bit random:

6-SEO-Tool-3

Of course, data is getting more accurate the smaller the domain – f.e. here’s a very keyword-focused SEO-affiliate site:
data  GSC  SEarch-console  SEO 
16 hours ago by 1luke2
Twitter
There is a huge value for every to keep watchful of volatility by using - RT
SEO  SERP  from twitter
16 hours ago by jhill5
Luke的SEO成长日记(2019第五周):提升网站排名的公开“秘密”
高质量内容对于SEO的意义十分重大,但如果连一篇文章都写不好或者没写过,日后招聘写手怎么让他们服从管理?去outreach获取外链的时候,怎么让对方站长心动?
SEO  内容营销 
22 hours ago by growthbox
Twitter
Backlinks Vs Social Shares: How To Make Your Content Rank For Different Metrics

SEO  from twitter
yesterday by pamneely
BuzzSumo
Find the Most Shared Content and Key Influencers
Tooling  Social  SEO 
yesterday by hfan
Eight tools you need for backlink generation - Search Engine Watch Search Engine Watch
Backlinks are links from another website that point to your website. Getting backlinks from websites with high domain authority that are relevant to your niche will help you rank higher on Google searches and grab your audience’s attention.
seo 
2 days ago by JohnDrake
Biggest Trend in SEO
Really important post from Andy Crestolino
SEO 
2 days ago by philmackem
Document Does Not Have A Meta Description  |  Tools for Web Developers  |  Google Developers
Reference documentation for the "Document Does Not Have A Meta Description" Lighthouse audit.
SEO  web-meta 
2 days ago by kensnyder

« earlier    

related tags

2015  2019  access  action  adwords  amazon  analytics  angular  archive  australian  b2b  b2bmarketing  baidu  best  bloggers  bot  browser  china  competitiveintelligence  compression  consultant  content  control  conversion  corporation  css  cxp  cyber  data  digital  digitalmarketing  dodgy  ebook-design  ecommerce  facebook  find  firewall  for  google  googlebot  government  greatfirewall  gsc  guide  how  howto  html  identify  im  images  industry  influence  informationarchitecture  inoreader  internet-marketing  internet  javascript  js  kalzumeus  keyword-research  keyword  keywords  knowhow  leadgen  leadgeneration  links  local  marketing  markup  minefield  mobile  moz  of  official  offline  online  onlineads  onlinemarketing  opensource  optimization  optimize  pagination  paidsearch  pocket  podemo  politics  ppc  practices  practitioners’:  programming  react.js  react  recap:  regulation  render  reporting  research  responsive  schema-tag  schema  scraping  search-console  search  searchenginejournal  searchengineland  searchengineoptimization  seeks  sejthinktank  sem  semantic  seo  seopodcast  serp  server  social  sodermanmarketing  software  spa  state  statistics  structured-data-tool  surveillance  technical  technology  tips  to  tool  tooling  tools  totwitter  tr-2019-03  url  video  vpn  web-development  web-meta  web  webapp  webdev  webinar  website  webディレクター  webデザイナー  webデザイン  web制作  well-designed-documents  well-designed-sites  wordpress  work  youtube  ‘a  内容营销 

Copy this bookmark:



description:


tags: