PaidContent   2014

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Why now is the right time to invest in paid content
With the long slow demise of the ad-funded model, more publishers are exploring the potential for reader revenues. Peter Houston, author of the InPublishing Guide to Paid Content Strategies, explains why the time is right.
publishing  strategies  paidcontent 
10 weeks ago by skinnyj
Need Press Coverage? PR is a Waste of Time and Money.
Explains that paying for sponsored content on the platform of your choice is a more direct way to get your message out if you know what platforms your target audience reads.
ESB6  CH10  PR  pressrelease  press  sponsoredcontent  paidcontent  contrarian  alternatives 
july 2018 by jeromekatz

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