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What is a ? Storytelling and tips for writers and businesses by
story  PR  from twitter
yesterday by mandigital
Local Business Wants Your Biggest, Baddest, Creepiest Crawliest Bugs, Alive at Bug & Weed Mart | Arizona Events
This is great. Insightful way to get press and build buzz around something boring
8 days ago by claff
How to build a good relationship with the media: 13 golden rules by
PR  from twitter
8 days ago by profitseo
With a $0 Ad Budget, Tesla Just Pulled Off One of the Greatest Marketing Stunts Ever – Adweek
Elon Musk pulled off a double marketing coup on Tuesday with the first successful test launch of his Falcon Heavy rocket, the flagship of his private space-flight company SpaceX, and the subsequent debut of its payload—a Tesla Roadster driven by a dummy nicknamed Starman—as the first car in space.
brand_tesla  pr  guerillamarketing  advertising  creative_executions_guerrilla  guerrilla 
8 days ago by JohnDrake
HEWN, No. 252
"We are incredibly bound to our mythologies. Of course we are. Mythologies – despite the popular usage of the term wherein “myth” equals “lie” – are our sacred stories. As such, these stories become capital-T true, even when they are so clearly capital-BS bullshit.

The technology industry’s power, I’d argue, is deeply intertwined with its sacred stories. And one of the most influential storytellers of Internet lore died this week: John Perry Barlow, best known as the author of the techno-utopian manifesto “Declaration of the Independence of Cyberspace.” Or, depending on your social circles, I suppose, best known as a lyricist for the Grateful Dead. Or, depending on where you’re from, best known as a rancher and Wyoming native. I’ll say, as another Wyoming native, that these three elements of JPB’s life are inseparable: how tech culture envisions itself as “counterculture,” how it imagines its role in “revolution,” how it privileges “the individual” (often code for the lone, white, male hero).

“I can’t help but ask what might have happened had the pioneers of the open web given us a different vision – one that paired the insistence that we must defend cyberspace with a concern for justice, human rights, and open creativity, and not primarily personal liberty. What kind of internet would we have today?” April Glaser asks. We must rethink what has been mythologized, what and who is being mythologized when it comes to this technological world being built for us. Maybe these aren’t our sacred stories after all.

There was another tech hero with a moment of PR glory this week, of course: tech billionaire Elon Musk, whose company SpaceX successfully launched the Falcon Heavy, “the first time a rocket this powerful has been sent into space by a private company rather than a government space agency,” as The New York Times put it. The coverage of the rocket launch was mostly the coverage of Musk’s gimmicky decision to include as payload “a cherry-red Tesla Roadster once driven by SpaceX and Tesla CEO Elon Musk, blasting tunes from David Bowie’s ‘Space Oddity’ with a spacesuit-clad ‘Star Man’ dummy strapped in the driver’s seat.” The coverage of Elon Musk’s companies is almost always coverage of Elon Musk. That’s how he wants it, of course. Journalists, as mythmakers, seem happy to oblige."
audreywatters  2018  edtech  technology  elonmusk  johnperrybarlow  myth  mythology  mythmaking  journalism  technosolutionism  pr  aprilglaser  donaldborenstein  spacex  publicgood  wealth  inequality  cyberspace  web  online  society  individualism  libery  justice  socialjustice  power  corporatism 
8 days ago by robertogreco
A style guide for writing about the rich – Donald Borenstein – Medium
"HOW TO WRITE ABOUT THE RICH (see below for explanation)

1: Do not broadly attribute a company’s work to their owner/CEO. 
2: It is always relevant to note how people have accumulated wealth, and who they have harmed to do so. Never omit it. 
3: Be skeptical and don’t just publish a wealthy person’s claims or without doing due diligence or offering a critical corollary.
4: Don’t trip over yourself to humanize a rich person and make them look good — you’re a journalist, not a PR person. 
5: Don’t let it all be about them. 
6: It’s not fucking news if a rich person likes Rick and Morty or whatever.
7: If you’re writing from a place of personal perspective, you should write about them with the same bilious contempt they have for human life."

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wealth  rich  inequality  2018  donaldborenstein  pr  exploitation  hagiography  cultofpersonality  labor  work 
8 days ago by robertogreco

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