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Some good tips and advice here from on how and people can tackle mis-reporting and factual inac…
comms  PR  from twitter_favs
9 hours ago by danslee
ICYMI @MattHurst
ICYMI: News and links you may have missed from me while you were out
recruitmentmarketing  pr  from twitter
3 days ago by matthurst
Hammacher Schlemmer: The World’s Most Peculiar Company
Hammacher Schlemmer parlance, these are called “image items,” and one is usually put front and center in each of its catalogs. “Our focus in the last 20 to 25 years has been to put something on the cover that makes you go, ‘Wow, what is that?’ ” Farrell says. “We actually almost like it better when you don’t know what it is.”


“The hardest part is tracking these companies down,” John Pinto tells me. Pinto has been Hammacher Schlemmer’s image buyer since the position was created five years ago. I ask him about a $5,000 motorized unicycle that appears on the cover of the spring preview catalog. “That’s from a guy out of Portland,” he says. “It pops off the page. You think, Hmm, I’ve never seen that before.”

When he saw a floating jungle gym while vacationing at a resort in Cabo San Lucas, Mexico, Pinto sought out and persuaded the manufacturer to put its device in the catalog. Hammacher Schlemmer dubbed it the Navigable Water Park and listed it at $71,000. “Most of our customers will get a laugh out of it, and we hope they say, ‘Only Hammacher Schlemmer would carry this floating water park,’ ” Pinto tells me.
guerillamarketing  hammacher  wordofmouth  pr 
11 days ago by JohnDrake
RT : Brilliant summary of the communications market report by - essential reading for and tea…
comms  PR  from twitter_favs
12 days ago by danslee

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