LongTail   3735

« earlier    

(PDF) Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales
Many markets have historically been dominated by a small number of best-selling products. The Pareto principle, also known as the 80/20 rule, describes this common pattern of sales concentration. However, information technology in general and Internet markets in particular have the potential to substantially increase the collective share of niche products, thereby creating a longer tail in the distribution of sales. This paper investigates the Internet's "long tail" phenomenon. By analyzing data collected from a multichannel retailer, it provides empirical evidence that the Internet channel exhibits a significantly less concentrated sales distribution when compared with traditional channels. Previous explanations for this result have focused on differences in product availability between channels. However, we demonstrate that the result survives even when the Internet and traditional channels share exactly the same product availability and prices. Instead, we find that consumers' usage of Internet search and discovery tools, such as recommendation engines, are associated with an increase the share of niche products. We conclude that the Internet's long tail is not solely due to the increase in product selection but may also partly reflect lower search costs on the Internet. If the relationships we uncover persist, the underlying trends in technology portend an ongoing shift in the distribution of product sales. This paper was accepted by Ramayya Krishnan, information systems.
longtail  pareto  8020 
october 2018 by bartcelona
Prioritizing the Long-Tail of Performance
« For a long time, the average or median metrics were the default ones our industry zeroed in on, but they provide a distorted view of reality. »
longTail  webperf  clevermarks  RUM  todo:link 
june 2018 by nhoizey

« earlier    

related tags

*internet  1000  1000fans  2014  2015  2015q3  2016  8020  99th  99thpercentile  a  academia  advertising  advice  affiliatemarketing  aggregators  alcohol  algorithms  amateurism  amazon  analysis  analytics  and  applications_and_resources  appstore  architecture  art  artikel  artist  as  attention  audience  automation  beer  berklee  bestpractice  bicycle  bike  blogger  blogging  blogs  branding  brick  brother  brothers  business  business2community  capacity  change  chart  clevermarks  complexity  computing  content  contentmarketing  craft  crafts  creation  creative  creativity  crossdisciplinary  crowds  ctr  culture  curation  customer  data  data_management  databases  datalab  deeplearning  delicious-export  demandmedia  demo  democratization  design  desktop  digital  digitalmedia  digitization  dinosaur  discount  discovery  disruption  drama  economics  empowered  entrepreneur  entrepreneurship  evolution  excel  fans  farnhamst  feedback  feedly  film  food  forgotify  forgotten  freelancing  funding  futureofcontent  ga  genius  gigeconomy  googlenews  groupware  guide  hack  history  howto  iama  ifttt  imageoptimisation  immediacy  imported  independent  indie  individualism  influencers  information  innovation  inspiration  installations  interdisciplinary  internet  ipg-x1131  jekyll  job  journalism  keyphrases  keyword...  keyword.research  keyword  keywords  knowledge  künstler  labor  latency  later  lead  lego  linkout  listicles  localwonders  long  longtail  management  market  marketing  math  me  media  mediaandsociety  mediaredef  medium  metrics  microblogging  mobile  model  models  money  multidisciplinary  multitasking  music-newmedia  music  musicians  myths  napster  netflix  networking  networks  networksociety  news  newspapers  object  on  online_applications  pagalies’  pareto  percentile  physics  plaid  podracer  popmusic  powerlaw  powerlaws  ppc  presentations  pro  prod2vec  project  q4  reach  rebelliousness  recommendation  recsys2016  religion  reports  research  residential  resources  reviews  rexsorgatz  rivermarket3  rooftop  rum  sales  scaling  search  searchmarketing  segments  self-employment  sem  seo  serp  shiny  shopping  siteaudit  sitemaps  slow  snowfall  socialmedia  socialnetworks  society  software  solar  songs  special...  special  specialization  spotify  startups  statistics  stats  storage  study  sxsw  tactile  tags  tail  teemto  the  theme  tinyletters  tips  todo:link  tool...  tool  tools  traffic  trends  trust  tumblr  tutorial  twentyteens  twitter  ucs  uniqueness  url  usa  userexperience  vox  web  web2.0  webjournalism  webperf  websearch  website  widgets  wikinomics  wikipedia  williamderesiewicz  wine  wirtschaft  word2vec  wordpress  work  xtracycle  youth  youtube     

Copy this bookmark: